Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
Review
Outer: Ultimate Brand Review And Rating

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Key Takeaways
- Outer offers high-quality, durable outdoor furniture with a strong focus on eco-conscious materials like OuterWeave™ fabric and Grade A teak, making their pieces both stylish and sustainable.
- Shipping times can take 8-10 weeks for made-to-order products, with in-stock items shipping in 1-2 weeks. Delivery typically takes 2-3 weeks after dispatch.
- 10-year warranty on teak and aluminum frames, with a 5-year warranty on cushions, offering peace of mind for durability and quality.
- 365-day return policy but returns incur a 20% restocking fee and return shipping costs. Built-to-order products are non-returnable after 3 business days.
- White-glove delivery available, starting at $275 for 1-3 seats, which includes assembly and removal of packaging.
- Financing available through Affirm with terms ranging from 12 to 24 months at 0% APR.
- Free fabric swatches available, plus free design consultations to help you select the perfect pieces for your outdoor space.
- Customer service has mixed reviews, with some praising product quality and others citing delivery and service issues.
- Online Shopping Experience
- Shipping & Lead Times
- Customer Focus
- Durability & Quality
- Brand Vibe Check

90%
Overall
PotatoMeter
Rating
Meet the PotatoMeter
The PotatoMeter is Couch.com’s exclusive rating system that grades retailers on the following 5 value propositions:
Shopping Experience
Ease of navigation, product info quality, and overall user interaction
Shipping & Lead Times
Lead times for custom and in-stock products, plus actual transit times
Customer Focus
Customer satisfaction through warranty, return policies, delivery, and financing
Durability & Quality
Craftsmanship, material quality, product cleanability, and manufacturing origin
Brand Vibe Check
Brand uniqueness, key differentiators, and sustainability efforts
Online Shopping Experience Rating: 91%
Shipping & Lead Times Rating: 89%
Customer Focus Rating: 90%
Durability & Quality Rating: 90%
Brand Vibe Check Rating: 91%
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