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MadeRight CA Sit Fit: The Ultimate Personalized Sofa Shopping Experience

Alex Back | Couch.com CEO & Founder

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    Buying a sofa online isn’t easy. You can scroll through countless photos, read reviews, and even see images of couches styled in other people’s homes. But at the end of the day, the one thing you can’t do? Sit. And that’s a big deal when you’re investing in furniture meant to cradle you through Netflix binges, lazy Sundays, and life’s big conversations.

    Enter MadeRight CA and their innovative Sit Fit experience. It’s a game-changer in the world of online sofa shopping, offering a personalized consultation that’s as much about fit and feel as it is about style. I recently had the chance to dive into the Sit Fit process with Edgar Blazona, the founder and mastermind behind MadeRight CA. Let me tell you—this isn’t your typical sofa-buying experience.

    What Exactly Is the Sit Fit?

    The MadeRight CA Sit Fit is a personalized sofa consultation where Edgar himself (yes, the founder!) helps you find the perfect sofa. Whether it’s over Zoom or in person, the process is designed to address the three key factors often overlooked in sofa shopping:

    • Materials: What’s inside the sofa matters. Edgar educates customers on foam density, cushion types, and why better materials lead to better longevity.
    • Fit: Sofas aren’t one-size-fits-all. The Sit Fit dives into your height, weight, and how you like to sit.

    “I take the time to walk customers through every detail,” Edgar said. “From seat height to cushion firmness, it’s all about finding the right compromise that works for everyone in the household.”

    Who Is Edgar Blazona? A Sofa Revolutionary

    Edgar Blazona isn’t just a guy who knows his way around a sofa—he has three decades of experience in the furniture world. He has designed for heavyweights like Pottery Barn and Restoration Hardware, and even grew a direct-to-consumer sofa brand that he eventually sold. But Edgar isn’t the type to rest on his laurels.

    “I’m trying to find a different approach,” Edgar explained. “I want to make sofas the right way, focusing on the materials, the fit, and how it all comes together to create something lasting.”

    That ethos is the driving force behind MadeRight CA. The brand is all about putting high-quality materials under the hood and creating furniture that not only looks good but lasts for years. And the Sit Fit? It’s a reflection of Edgar’s commitment to redefining the sofa-buying journey.

     

    MadeRight CA Sit Fit

    What to Expect During a MadeRight CA Sit Fit

    The Sit Fit is about creating a piece that seamlessly fits your life, style, and space.

    This streamlined consultation simplifies what can be an overwhelming process, helping you clearly navigate every decision. By the end of the Sit Fit, you’ll have a sofa that’s truly tailored to your life and home.

    Here’s how Edgar guides you through this personalized process:

    Design and Seating Needs

    The session starts by exploring the vision you have for your space and how you plan to use the sofa.

    • Seating Capacity: From solo lounging to hosting parties, Edgar considers how many people you need to accommodate.
    • Intended Use: Is the sofa for cozy movie nights, entertaining guests, or work-from-home comfort? 

    Fabric and Material Selection

    Choosing the right material can significantly impact your sofa’s longevity. Edgar walks you through the best options based on your needs:

    • Performance Fabrics: Durable and stain-resistant choices like FibreGuard, Crypton, or Sunbrella are perfect for families, pet owners, or those who want easy maintenance.
    • Non-Performance Fabrics: Edgar highlights traditional upholstery fabrics that bring texture and elegance, though they may require more upkeep.
    • Leather Options: Softened leathers are a luxurious choice, designed to minimize bounce and add timeless sophistication to your space.

    Ensuring the Perfect Fit for Your Space

    A well-proportioned sofa enhances your room’s flow, and Edgar makes sure to review every detail carefully, including:

    • Room Dimensions: He'll ask you to measure key areas, including walls, doors, and windows, to avoid surprises during delivery.
    • Sofa Placement: Decide whether the sofa will be against a wall, as part of a sectional, or floating in the center of the room.
    • Clearance and Layout: Maintain 18–24 inches of walking space around the sofa for a comfortable arrangement.

    Why the Sit Fit Is a Game-Changer

    If you’ve ever felt overwhelmed by sofa shopping, the Sit Fit is exactly what you need. It takes the guesswork out of the process.

    Here’s why it works:

    1. Expert Guidance: This is a boutique design consultation. It offers you a rare chance to reap the benefits of decades of expertise in the industry.
    2. Personalized Fit: Every recommendation is tailored to your body type and lifestyle.
    3. Quality Assurance: Beyond just the consultation, MadeRight CA’s commitment to premium materials means you’re investing in something that lasts.

    Firsthand Experience: The Art of MadeRight CA Sofa Fit

    One of the most fascinating parts of the MadeRight CA Sit Fit is how precisely tailored Edgar's recommendations are. During our session, he asked me everything from my height and weight to how I like to sit, taking into consideration what cushion firmness I might like and how deep the sofa should be.

      For couples or families, Edgar also takes into account varying needs. “Oftentimes, I’ll work with a couple where one person wants a firmer seat and the other wants something softer. It’s all about finding that middle ground,” he said.

      Edgar has also developed a knack for observing seating habits. “Men tend to lean back and ‘man sit,’ pushing their hips forward. Women often curl their legs or sit upright. A great sofa accommodates both styles without forcing anyone to compromise too much.”

      The Sit Fit process is particularly eye-opening because it highlights how personal seating preferences really are. From lounging to formal seating, Edgar ensures your sofa fits not just your space but your body.

       

      Why Materials Matter More Than You Think

      If you’ve ever wondered why your parents’ sofa seemed indestructible while modern ones often sag after a few years, Edgar has the answer: quality of materials.

      Foams Used in Sofas

      “Most retailers use what’s called 1.8-pound foam,” Edgar explained. “It’s a three-to-five-year foam, at best. At MadeRight CA, we use 2.5-pound foam, which lasts 10 years or more. Add a spring inside the cushion, and you’re looking at 13 to 15 years of durability.”

      To put this in perspective, foam density is essentially the weight of one cubic foot of foam. The higher the number, the more durable and resilient the foam. Sofas made with 2.5-pound foam retain their shape and comfort for years, while the lower-density foam commonly used in the industry compresses and degrades much faster.

      Cushion Packages Offered by MadeRight CA

      MadeRight CA provides several cushion options, each designed to meet different comfort needs and lifestyles. Whether you prefer a firmer feel or a softer, more plush experience, these packages are tailored for durability and low maintenance:

      1. Structured Cushion

      • Feel: A medium-firm option for those who prefer more support.
      • Construction: Features a spring core surrounded by high-resilience (HR) foam and wrapped in Trillium, a hypoallergenic down alternative.
      • Maintenance: Minimal fluffing needed to keep its shape.
      • Durability: Built to maintain its structure and comfort for over 13 years.

      2. Foam & Trillium Cushion

      • Feel: Offers a medium-soft experience for a cozy yet supportive sit.
      • Construction: Made with medium-soft HR foam, encased in a Trillium layer for added comfort.
      • Maintenance: Requires occasional fluffing to retain its plush feel.
      • Durability: Designed to last more than 10 years, ensuring long-term comfort and value.

      3. California Cush Cushion

      • Feel: Medium-soft, striking a balance between support and comfort.
      • Construction: Combines a spring core with medium-soft HR foam, wrapped in Trillium for a luxurious finish.
      • Maintenance: Occasional fluffing keeps it looking and feeling fresh.
      • Durability: Engineered for longevity, lasting over 13 years with proper care.

      4. Foam & Fiber Cushion

      • Feel: A medium firmness for those who prefer a slightly firmer seat.
      • Construction: Crafted from medium HR foam and wrapped in Dacron fiber for a sleek, supportive profile.
      • Maintenance: Minimal effort required to maintain its shape.
      • Durability: Designed to provide comfort and structure for more than 10 years.

       

      Trillium: The Down Alternative

      MadeRight CA also uses Trillium, a hypoallergenic alternative to traditional down. According to Edgar, “Trillium mimics the feel of feathers without the ethical or durability concerns. It’s softer, cleaner, and holds its shape better over time.”

      Traditional down, while cozy, can be prone to clumping and losing its fluff over time. Trillium solves this problem, delivering consistent comfort without the maintenance or ethical dilemmas of feathers. For anyone tired of perpetually fluffing cushions, this material is a revelation.

       

      MadeRight CA Sofas

      A Closer Look at MadeRight CA’s Sofas

      During our session, Edgar introduced me to a few standout models from MadeRight CA, each thoughtfully crafted to combine style, comfort, and functionality. These sofas designed with the Sit Fit philosophy in mind, tailored to fit your body, space, and lifestyle.

      • Venice Sofa: Designed with softened leather to minimize bounce, the Venice Sofa offers a cozy yet polished seating experience. Its low seat height aligns with MadeRight CA’s focus on creating conversational seating, making it perfect for relaxed discussions or intimate gatherings.
      • O’Side Sofa: This versatile sofa strikes the perfect balance between firm support and a cozy feel. Whether you’re using it for casual lounging, formal entertaining, or work-from-home sessions, the O’Side Sofa adapts effortlessly. Customization options, including softer cushions, ensure it matches your specific comfort preferences.
      • Not Called Frisco Sofa: Built with TV-watching and lounging in mind, the Not Called Frisco Sofa offers exceptional support with its structured cushion design. Featuring the signature "California Cush" cushion, this model combines luxurious comfort with versatile functionality, embodying MadeRight CA’s commitment to personalized fit and timeless style.

      Each of these models reflects MadeRight CA’s dedication to premium materials, tailored fit, and lasting durability, ensuring your sofa becomes a cherished centerpiece in your home for years to come.

       

      Sustainability Meets Style: Challenging Fast Furniture

      Fast furniture—cheap, trendy pieces designed to be replaced within a few years—has become a major contributor to environmental waste. MadeRight CA is taking a different path, focusing on creating high-quality sofas that last for years, reducing waste, and offering timeless design.

      “I’m trying to make up for some of the fashion-forward sofas I’ve put into the landfill in the past,” Edgar admitted. “This time, I want to do it right.”

      Here’s how MadeRight CA challenges the fast furniture trend:

      Durability That Reduces Waste

      MadeRight CA’s sofas are crafted with premium materials like 2.5-pound foam and Trillium, ensuring they stay comfortable and structurally sound for over a decade. By designing furniture that lasts, they help reduce the frequent replacements that contribute to landfill waste.

      Thoughtful Material Choices

      Trillium, a hypoallergenic and sustainable alternative to down, delivers the plush comfort of feathers without the ethical or maintenance issues. Combined with durable foam, these materials create eco-conscious sofas that are easy to maintain and built for longevity.

      Timeless Design Over Trends

      Instead of following fleeting trends, MadeRight CA prioritizes enduring style and functionality. Their sofas are designed to complement any space, offering both beauty and practicality for years to come.

      By focusing on quality, durability, and sustainability, MadeRight CA isn’t just offering better furniture—they’re empowering customers to make eco-friendly choices that benefit their homes and the planet.

       

      Final Thoughts: Why MadeRight CA Stands Out

      After experiencing the Sit Fit firsthand, I can honestly say it’s a revelation. Edgar’s passion for his craft shines through in every detail, from the materials he selects to the way he customizes each sofa for his customers.

      “At the end of the day, it’s about doing things the right way,” Edgar said. “Not just for the customer, but for the environment and for the industry as a whole.”

      If you’re in the market for a new sofa, I can’t recommend MadeRight CA enough. Book a Sit Fit, and let Edgar guide you to the perfect seat for your home and your life.

       

      MadeRight CA FAQs

      1. How do I book a Sit Fit?

      Booking a Sit Fit is simple. Visit MadeRight CA’s website and select the Book a Sit Fit consultation option. From there, you can schedule a one-on-one session with Edgar Blazona himself, whether in-store or virtually.

      2. What should I expect during a Sit Fit?

      The Sit Fit is a personalized consultation where Edgar asks about your height, weight, and sitting habits. He considers your lifestyle and preferences to recommend the best sofa for your body and space. It’s not just about aesthetics—it’s about how the sofa feels and functions in your daily life.

      3. What if I can’t attend a Sit Fit in person?

      No problem! The Sit Fit can be done virtually. Edgar uses detailed questions and visual aids during the Zoom call to ensure you get the same tailored experience as an in-person consultation.

      4. Are MadeRight CA sofas customizable?

      Yes, MadeRight CA sofas are highly customizable. From cushion firmness to fabric options, Edgar works with you to create a sofa that suits your personal style and comfort needs.

      5. What makes MadeRight CA sofas different from other brands?

      MadeRight CA focuses on durability, premium materials, and personalized fit. They use 2.5-pound foam for long-lasting comfort, Trillium as a sustainable alternative to down, and designs tailored to each customer’s preferences—things you won’t typically find with mass-produced furniture.

      6. Are MadeRight CA sofas eco-friendly?

      Absolutely. MadeRight CA prioritizes sustainability by using high-quality, long-lasting materials that reduce waste. Their sofas are designed to outlast fast furniture trends, helping to keep more couches out of landfills.

      7. How long does it take to receive my MadeRight CA sofa?

      All MadeRight CA furniture is handcrafted in Los Angeles, CA, eliminating the long waits associated with imported pieces. Most custom-made sofas are ready in about three weeks, with leather pieces potentially taking an additional week. After production, delivery typically takes 7–14 days, depending on your location. While waiting can be tough, MadeRight CA ensures the result is well worth it—a beautifully crafted sofa tailored just for you.

       

       

      SHOP MADERIGHT CA NOW

      A smiling man with short brown hair and a beard stands on a beach during sunset. He is wearing a black short-sleeved shirt with small white dots. The ocean and sandy shore are in the background, creating a warm and relaxed atmosphere.
      Alex Back
      Couch.com CEO & Founder
      Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
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