Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
Review
Bed Bath & Beyond: Ultimate Brand Review And Rating

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Key Takeaways
- Bed Bath & Beyond, now an online marketplace under Overstock, offers a vast selection of sofas at competitive prices, catering to various styles and budgets.
- In-stock sofas ship quickly, often within 1-2 business days, while made-to-order options can take 1-17 weeks depending on availability.
- Their return policy allows for 30-day returns on most sofas, but items must be in like-new condition, and third-party seller policies may vary.
- Quality varies across brands, with some sofas featuring solid wood frames and high-density foam, while others lean toward budget-friendly materials.
- Delivery options range from free standard curbside delivery to in-home setup with packaging removal for an extra fee.
- Financing options include the Overstock Credit Card and Klarna, offering flexible payment plans and special promotions.
- While customization is limited, many sofas come in multiple colors and configurations, with some third-party sellers offering additional options.
- Online Shopping Experience
- Shipping & Lead Times
- Customer Focus
- Durability & Quality
- Brand Vibe Check

86%
Overall
PotatoMeter
Rating
Meet the PotatoMeter
The PotatoMeter is Couch.com’s exclusive rating system that grades retailers on the following 5 value propositions:
Shopping Experience
Ease of navigation, product info quality, and overall user interaction
Shipping & Lead Times
Lead times for custom and in-stock products, plus actual transit times
Customer Focus
Customer satisfaction through warranty, return policies, delivery, and financing
Durability & Quality
Craftsmanship, material quality, product cleanability, and manufacturing origin
Brand Vibe Check
Brand uniqueness, key differentiators, and sustainability efforts
Online Shopping Experience Rating: 89%
Shipping & Lead Times Rating: 85%
Customer Focus Rating: 87%
Durability & Quality Rating: 83%
Brand Vibe Check Rating: 85%
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