Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
Review
Home Depot: Ultimate Brand Review And Rating

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Key Takeaways
- Home Depot: Your unexpected source for stylish and affordable sofas, delivered right to your door.
- Skip the furniture store hassle – Home Depot's online marketplace offers a wide selection of sofas with a no-fuss shopping experience.
- From classic to contemporary, Home Depot has a sofa to match every style and budget, with prices starting under $300.
- They offer a variety of delivery options, including room-of-choice delivery for larger items, making it easy to get your new sofa set up.
- Home Depot's extended protection plan offers additional peace of mind, covering accidental damage and stains.
- While they don't offer assembly services, their website provides detailed product information and customer reviews to help you make an informed decision.
- Looking for a sofa that's both stylish and sustainable? Home Depot offers a selection of eco-friendly options made with recycled materials.
- Online Shopping Experience
- Shipping & Lead Times
- Customer Focus
- Durability & Quality
- Brand Vibe Check

79%
Overall
PotatoMeter
Rating
Meet the PotatoMeter
The PotatoMeter is Couch.com’s exclusive rating system that grades retailers on the following 5 value propositions:
Shopping Experience
Ease of navigation, product info quality, and overall user interaction
Shipping & Lead Times
Lead times for custom and in-stock products, plus actual transit times
Customer Focus
Customer satisfaction through warranty, return policies, delivery, and financing
Durability & Quality
Craftsmanship, material quality, product cleanability, and manufacturing origin
Brand Vibe Check
Brand uniqueness, key differentiators, and sustainability efforts
Online Shopping Experience Rating: 79%
Shipping & Lead Times Rating: 80%
Customer Focus Rating: 80%
Durability & Quality Rating: 79%
Brand Vibe Check Rating: 79%
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