Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
Review
Grandin Road: Ultimate Brand Review And Rating

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Key Takeaways
- Grandin Road offers stylish, high-quality sofas at a reasonable price, making them a great option for shoppers looking for durable furniture without breaking the bank.
- Their sofas range from $500 for basic loveseats to upwards of $5,300 for large leather sectionals, catering to various budgets.
- Grandin Road’s customization options include fabric choices and configurations, allowing you to tailor your sofa to fit your style and space.
- They offer a 1-year warranty on craftsmanship and materials, with an additional satisfaction guarantee for peace of mind.
- Grandin Road’s sofas feature hardwood frames and high-quality materials, though the company could be more transparent about sourcing and construction details.
- Shipping lead times range from 10-16 weeks for made-to-order items, and delivery options include doorstep or in-home service for an additional fee.
- While customer reviews are mixed, many praise Grandin Road for the quality and comfort of their sofas, though some express concerns about customer service and durability issues over time.
- Online Shopping Experience
- Shipping & Lead Times
- Customer Focus
- Durability & Quality
- Brand Vibe Check

84%
Overall
PotatoMeter
Rating
Meet the PotatoMeter
The PotatoMeter is Couch.com’s exclusive rating system that grades retailers on the following 5 value propositions:
Shopping Experience
Ease of navigation, product info quality, and overall user interaction
Shipping & Lead Times
Lead times for custom and in-stock products, plus actual transit times
Customer Focus
Customer satisfaction through warranty, return policies, delivery, and financing
Durability & Quality
Craftsmanship, material quality, product cleanability, and manufacturing origin
Brand Vibe Check
Brand uniqueness, key differentiators, and sustainability efforts
Online Shopping Experience Rating: 87%
Shipping & Lead Times Rating: 86%
Customer Focus Rating: 84%
Durability & Quality Rating: 82%
Brand Vibe Check Rating: 81%
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