Industry Insights

Click, Cart, Couch: Igniting the Surge of E-Commerce

The experts at explore how consumers love affair with the couch has fueled the unstoppable boom of e-commerce. Join the frenzy and snag the deets!

How Many People Buy Furniture Online?

Buying furniture online is becoming one of those most popular ways to shop! So, ever wondered how many folks actually do it? Well, the numbers may differ, but here's the lowdown:

  • Online furniture market: This has been on a roll, steadily growing its fan base year after year. Studies reveal that an impressive chunk of consumers has now embraced the trend of shopping for that leather sofa set online.
  • Convenience, pocket-friendly prices & hassle-free delivery: Why the sudden shift? Well, let's give credit where it's due, it's hard to argue with the convenience and freedom of online shopping. Go ahead search those Black Friday furniture deals in 2023. Can furniture shopping get any better than this?
  • Region dependent: Now, hold your horses! Before you jump on the bandwagon, keep in mind that the online furniture frenzy may vary depending on the region you're in. Access to the internet and the availability of couch movers may not be the same everywhere.

Therefore, it may be challenging to pinpoint an exact number, it's safe to say that a substantial and growing number of individuals are embracing the convenience of buying furniture online.

What Percent of Furniture Sales are Online?

Our experts delve into the virtual realm and uncover the percentage of furniture sales happening online:

  • Growing steadily: Online furniture sales have been on a remarkable rise. The digital realm has become a bustling marketplace for couches, sectionals for living room, and everything in between.
  • The magic number: While the precise percentage may vary, industry reports suggest that approximately 15-20% of furniture sales now occur online. That's a significant chunk!
  • Upward trend: As technology continues to shape our world, it's safe to assume that this percentage will only continue to climb, giving traditional brick-and-mortar stores a run for their money.

So, join the ever-growing wave of online furniture shoppers and let the virtual adventure commence!

Is it Cheaper to Buy Furniture Online or In-Store?

A young woman sitting in a dark red room on her couch shopping online on her laptop

When it comes to the battle between online and in-store furniture shopping, cost is a major factor. We'll settle the score and weigh the options:

Online Furniture Shopping-

  • Great prices, no pants: Get the same beautiful furniture without the hassle of leaving your couch. Online stores offer competitive prices and the convenience of shopping from home.
  • Be the smart shopper: With just a few clicks, you can compare prices across multiple online stores and snatch up the best deal for that dreamy couch.

In-store Furniture Shopping-

  • Feel it, wheel and deal it: Immerse yourself in the real-life furniture shopping experience. Touch, sit, and test the furniture before buying, ensuring the perfect fit for that corner couch.
  • Flex those bargaining skills: Leave no stone unturned when it comes to negotiating a better price or extra perks with the store staff. No need for the constant googling of 'sofas near me'.
  • Instant gratification station: No waiting around for delivery. Grab your new furniture and make your home even more fabulous right away.

When it comes to buying furniture, you have two options: the online expedition or the in-store exploration. Think beyond the price tag and contemplate convenience, time, and the thrilling experience that awaits.

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Alex Back is the founder and CEO of Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the audience informed and engaged on a daily basis.
Alex Back CEO & Founder