Serena & Lily: Ultimate Brand Review And Rating

Alex Back | CEO & Founder
A cozy living room is shown with a white couch adorned with blue and white pillows. A potted plant and various decorative items are on a white coffee table in front of the couch. The text reads, "SERENA & LILY Ultimate Brand Review & Rating." The logo "couch" is in the corner.

Serena & Lily has carved a niche for itself in the world of high-end home furnishings, particularly with its range of sophisticated and stylish sofas. But what truly sets a Serena & Lily couch apart? Is it the allure of their design aesthetics, the promise of comfort, or the quality of craftsmanship? In this detailed Serena & Lily review, I’ll explore the intricacies of their couch offerings, whether an elegant sectional or a chic modular sofa, and unveil the essence of what makes them a coveted brand in home décor.

Potato Meter
Overall PotatoMeter Rating

At Serena & Lily, the commitment to creating refined and relaxed home environments shines through in their couch offerings. Their attention to detail, use of quality materials, and dedication to comfort and style are apparent, setting a high bar in the furniture industry. As a furniture connoisseur, I'm consistently impressed by the brand's ability to balance aesthetic appeal with functionality, ensuring their sofas are not just furniture pieces but lifestyle enhancers. In this review, we delve into the essence of Serena & Lily's approach to furniture design, emphasizing their customer-centric philosophy and innovative spirit. Their sofas are a testament to the brand's ethos of infusing everyday living with a dose of sophistication, whether it's through a plush sectional or a versatile modular piece. The overall Potatometer rating reflects my comprehensive evaluation of their range, considering factors like design innovation, comfort, durability, and customer satisfaction. It underscores why Serena & Lily is a revered name among discerning homeowners.

Online Shopping Experience Rating: 95%

Serena & Lily offers an online shopping experience that blends elegance and functionality, mirroring the brand’s design ethos. The website exudes an upscale sophistication, with a layout that prioritizes user experience and visual appeal. When I browsed through it, it’s like stepping into a well-appointed digital showroom where every element is designed to enhance your browsing journey. While the site sets a high standard with its intuitive navigation and detailed product insights, there’s always room for nuanced improvements to perfect the user’s path to purchase.

Serena & Lily's Ease of Navigation 

  • The website’s layout is thoughtfully organized, making it straightforward for users to locate their desired product categories. The intuitive design guides shoppers seamlessly through their browsing experience, reflecting Serena & Lily’s commitment to user-centric design.
  • The availability of detailed filters helps refine search results, allowing customers to pinpoint items based on specific criteria such as size, price, collection, or availability, significantly enhancing the shopping experience.
  • Each product is accompanied by high-resolution images that offer detailed views from multiple angles, giving online shoppers a near-tangible sense of the item’s quality and design.
  • The site provides extensive product information, including dimensions, materials, and care instructions, ensuring customers have all the necessary details to make informed decisions.
  • The search functionality is efficient, allowing users to find specific items quickly. However, some users have reported issues with the search function.

Serena & Lily's Information Available “At-A-Glance”

  • Upon visiting Serena & Lily’s product pages, I appreciate the immediate visibility of essential details such as the couch’s name, price, dimensions, and material options. It streamlines the decision-making process to help find the perfect couch for your space.
  • The site thoughtfully displays a selection of available fabric and color options at a glance. This feature is handy, enabling a quick comparison without the need for deep navigation into each product’s page.
  • I find the clear presentation of pricing, including any promotional offers or discounts, highly beneficial. It allows customers, myself included, to assess value quickly and make budget-informed decisions.
  • The clear indication of shipping times and availability, such as a “This item is in-stock and arrives in 2-3 weeks.” label, is a thoughtful touch that helps set expectations regarding delivery timelines, which is crucial for planning purchases.
  • I hope  Identifiers like “Best Seller” can be added to certain Serena & Lily sofas, as there’s no way to sort them in this manner using the filter function. It will help buyers to get an idea of what appeals to fellow homeowners.

Serena & Lily's Product Images  

  • The product images on Serena & Lily’s website are vivid and detailed, showcasing the sofas in well-lit settings that highlight their colors and textures, which is pivotal for online shoppers like us to gauge aesthetics and quality.
  • I appreciate that the site provides images from multiple perspectives, allowing customers to view each sofa from various angles and better understand its design and structure. This is crucial for assessing how it will fit into a space.
  • The close-up shots of fabric and finishes are particularly helpful, giving a sense of the material quality and craftsmanship, an aspect that we, as buyers, rely on to predict wear and longevity.
  • Displaying sofas within styled room settings offers valuable context, helping to envision how each piece could complement different interior designs, which enhances the visualization process for prospective buyers.
  • The consistency in image quality and color accuracy across the site aids in building trust with the brand, ensuring that we can confidently make purchasing decisions, knowing there won’t be significant discrepancies upon delivery.

Serena & Lily's Quality of Product Information

  • The product pages on Serena & Lily’s website feature detailed descriptions that effectively communicate the essential attributes of their sofas, covering material types, design inspirations, and dimensions, which is invaluable for making informed decisions online.
  • The descriptions offer in-depth information about the materials used, from upholstery to frame composition, providing insights into the durability and care requirements, essential for long-term satisfaction and maintenance.
  • The technical specifications provided are thorough, presenting key measurements and material details, which helps to ensure that the chosen piece will fit seamlessly into the intended space.
  • The website provides information about the sofas’ construction methods and quality standards. This includes details about the frame construction, cushion support system, and joinery techniques.
  • I just wish the site delineates features related to comfort and support, such as cushion density, enabling customers to gauge the potential comfort level beyond mere aesthetics.

Serena & Lily's Extra Bells & Whistles

  • Serena & Lily truly stand out with their extensive range of customization options. They allow customers to select from an array of fabrics and finishes, tailoring their chosen sofa to fit personal style and decor seamlessly, a feature that truly distinguishes them in the marketplace.
  • Beyond the typical shopping experience for Serena & Lily sofas, they provide a wealth of design resources, including inspiration galleries and expert advice. These elevate the customer journey from mere purchasing to engaging in a design experience, affirming their position as not just retailers but lifestyle enhancers.
  • When browsing the product images, you’ll also find superimposed labels like “Shop The Look.” Wow! That’s a nice touch and makes life so much easier for everyone who easily gets overwhelmed with all the Serena & Lily couch choices in front of them.

Shipping & Lead Times Rating: 94%

Serena & Lily’s shipping policies and lead times are designed to provide customers with a seamless shopping experience. They offer a variety of shipping methods to cater to the diverse needs of their customers.

  • Serena & Lily's Made to Order Products: Custom upholstery items and large custom cushions typically arrive within 8-10 weeks and 4-6 weeks, respectively, via White Glove Delivery, including a 2-4 week scheduling window post-shipment for arranging in-home delivery.
  • Serena & Lily's In Stock Items: In-stock Serena & Lily sofas and accompanying quick-ship cushions arrive within 2 – 4 weeks of order receipt via White Glove. This ensures that customers receive their items promptly.
  • Serena & Lily's Shipping Time: Serena & Lily offers various shipping times depending on the delivery method. For instance, items that ship via Doorstep arrive within 2 – 3 weeks of order receipt. This flexibility allows customers to choose the shipping time that best suits their needs.

Customer Focus Rating: 91%

At, we provide customers the information they need to find the best couch for their home. We take customer satisfaction very seriously. “At Serena & Lily, we want to give people options that suit their lifestyle,” said CEO Lori Greeley.  So, how does Serena & Lily live up to its mission or stack up to the competition when it comes to customer-friendly resources and offerings? Let’s delve into their customer focus and see how they align with industry best practices.

Serena & Lily's Warranty:

  • I browsed almost every possible page to find details about the warranty of Serena & Lily sofas, but I could not find them. You won’t find it on specific product pages. And there’s no dedicated section in their Help Center or FAQs.
  • In this Serena & Lily review, I want to call the brand out to be more transparent about the warranty of their sofas, loveseats, sectionals, and outdoor sofas.
  • You’ll only find mention of warranty when you dig into and read their Terms and Conditions in detail. And I quote, “Serena & Lily may, from time to time, elect to provide a limited warranty in connection with its products. This limited warranty and any other product warranties, express or implied, are only valid on products purchased directly from Serena & Lily.”
  • Like you, I want to know more about the warranty coverage, exclusions, limitations, and claims process before clicking that buy button. You don’t want to spend your hard-earned money on a Serena & Lily sofa and then get headaches because of an issue you cannot resolve with them.

Serena & Lily's Return Options:

  • Serena & Lily offers a 30-day return policy for most items, which is quite standard in the industry, providing customers with ample time to decide if their purchase meets their expectations.
  • The policy includes a 15% restocking fee for larger items and a $15 or $49 return fee for smaller items, depending on the return location. These fees are relatively common in the furniture industry, although they may affect customer satisfaction.
  • Certain items and regions, like Canada and items delivered to Hawaii and Alaska, are subject to final sale terms, which is critical for customers in these areas to note before purchasing.
  • Refunds are issued in the original payment form, less applicable fees, within 2 to 3 weeks of processing, aligning with industry norms for return processing times. Original shipping and handling charges are non-refundable.

Serena & Lily's Delivery Options & Costs:

  • Serena & Lily offers flat rate delivery, delivering unlimited products to one address in the United States and Canada. Some items bought together may qualify for a single, flat rate delivery fee of $299.
  • Additional fees apply for items shipped to Hawaii, Alaska, and non-contiguous US locations, which is standard in the industry to account for higher logistical costs.
  • In-Stock items shipped via FedEx Large Delivery may arrive between 7-10 days with a flat rate fee of $119.
  • Doorstep Delivery of in-stock items may arrive within 203 weeks. Some items delivered via this method might be eligible for a complimentary upgrade to White Glove or Room of Choice delivery. This should apply automatically.
  • Room of Choice Delivery of in-stock items also takes up to 2 to 3 weeks to arrive with a flat rate fee of $199. Just like Doorstep Delivery, it might qualify for an automatic upgrade. The local team of Serena & Lily will contact you for the specifics of the delivery, and on the day of delivery, they will place the items in the room of your choice without removing them from the box.
  • White Glove Delivery of in-stock items takes around 2 to 3 weeks with a flat rate fee of $299. A day before the delivery, the local team of Serena & Lily will contact you to inform you of their delivery window. During the day of the delivery, your new Serena & Lily sofa will be placed in the room of your choice and assembled. The packaging will also be removed.
  • Take note that large custom cushions and custom upholstery made to order, as mentioned above, may arrive separately within 4 to 6 weeks and 8 to 10 weeks, respectively.

Serena & Lily's Financing Options:

  • Serena & Lily offers financing through Affirm. This allows customers to pay for their purchases over time, making it more affordable to invest in high-quality furniture.
  • With Affirm, customers can choose a payment schedule that works best for them. This flexibility can make it easier for customers to budget for their purchases. It’s important to note that financing options may not be available for all products or customers.
  • Serena & Lily and Affirm promise no hidden fees, providing customers with transparency and peace of mind.

Is Assembly Required?

  • According to their Help Center, many large furniture items require assembly upon delivery. Serena & Lily offers White Glove delivery. This service includes in-home delivery, assembly, and placement in the room of your choice. The delivery team will assemble the items and remove the packaging.
  • Unfortunately, I don’t see if their sofas, sectionals, loveseats, and other couches require assembly on their product pages.
  • It’s not specified whether assembly instructions are included with their products. However, it’s common practice in the furniture industry to include assembly instructions with products that require assembly.

Serena & Lily's Customization Options:

  • Serena & Lily offers custom upholstery options for their sofas. This allows customers to choose from various fabrics and colors to match their personal style and home decor.
  • The brand also offers made-to-order cushions. This provides customers with the opportunity to customize their sofas even further.

 Does Serena & Lily Offer Free Fabric Swatches?

  • Yes, Serena & Lily allows customers to order fabric swatches to help them decide on the best options for their home furnishings.
  • Customers can order fabric swatches directly from Serena & Lily’s dedicated collection page or on specific product pages. This process simplifies the decision-making, enabling customers to see and feel the fabrics in their own space before committing to a furniture purchase.
  • You get your first fabric swatch for free and $2 for each after.

Durability & Quality Rating: 96%

When considering a sofa from Serena & Lily, it’s vital to acknowledge their emphasis on durability and quality, which are cornerstone principles of their brand ethos. Serena & Lily assert, “At Serena & Lily, high quality and longevity are central to our product design. We pride ourselves on our coastally inspired, luxury furniture and home decor collection, designed to inspire and last a lifetime..” Does this promise hold true in their products?

Serena & Lily's Quality of Materials:

  • Serena & Lily prioritize using high-end materials, including performance fabrics known for their stain and fade resistance, making them ideal for families and high-traffic use. Their fabric selection ranges from luxurious linens to robust cotton blends, offering both aesthetic appeal and practical durability to cater to a variety of lifestyle needs.
  • Serena & Lily’s fabric options include choices with tight weaves and heavyweight threads, which enhance the fabric’s durability and resistance to wear and tear. However, their rub counts are not specified on their website.
  • The brand employs kiln-dried hardwoods for its sofa frames, a material choice synonymous with quality and longevity in furniture making. Such hardwoods are more resistant to warping and shrinking than softer woods, ensuring the frame’s durability over years of use.
  • The brand often uses a combination of high-density, soy-based foam and down in their cushions, striking a balance between comfort and support while ensuring the cushions retain their shape and resilience. This thoughtful composition contributes to the overall longevity and comfort of the sofa.

Serena & Lily's Cleanability:

  • Serena & Lily offers a range of fabric types, including performance options designed for easier cleaning and greater durability against spills and stains. While specific cleaning instructions can vary, many of their fabrics are chosen for ease of care, enhancing the overall practicality of their sofas for daily use.
  • With an array of color and pattern selections, Serena & Lily provides options that suit various lifestyle needs, including darker colors and busier patterns that might better conceal wear and tear and lighter shades for a brighter aesthetic, albeit potentially more prone to visible staining.
  • While the specific details would need to be confirmed per product, the availability of removable cushion covers on certain models can greatly facilitate routine cleaning and maintenance, allowing for straightforward laundering and care, which is especially beneficial for households with kids or pets.

Serena & Lily's Quality of Construction & Manufacturing Origin:

  • Serena & Lily pride themselves on American-made furniture, ensuring each piece meets stringent quality standards. The sofas are handcrafted in the USA, often considered a hallmark of quality and ethical manufacturing practices.
  • Their sofa frames are built with kiln-dried hardwood, renowned for its strength and durability. They indicate construction details that frames are double-dowelled and corner-blocked to ensure stability.
  • Attention to detail is evident in constructing Serena & Lily sofas, with neat stitching, precise fabric patterns, and well-fitted cushions. Such craftsmanship not only enhances the sofa’s aesthetic but also its structural integrity.
  • High-quality suspension systems, such as eight-way hand-tied steel coil springs or sinuous spring constructions, are utilized to provide comfort and support, reflecting the brand’s commitment to producing durable and long-lasting furniture.

These elements collectively highlight Serena & Lily’s dedication to delivering well-constructed, high-quality sofas, emphasizing their investment in customer satisfaction through the longevity and resilience of their products.

Brand Vibe Check Rating: 95%

Connecting with a brand personally can significantly enhance your shopping experience. Brands often embody specific values and lifestyles, and finding one that resonates with you can make your new couch feel like a natural extension of your home. That’s why I’m here to help you discover a brand that aligns with your values and aesthetic. Let’s dive into the unique vibe of Serena & Lily to see if it’s the perfect fit for you.

Serena & Lily's Key Differentiators & Unique Facts:

  • Serena & Lily’s unique selling point lies in its blend of coastal influences with global design sensibilities. This unique combination offers a fresh, relaxed, yet sophisticated vibe that is hard to find elsewhere.
  • The brand takes pride in its artisanal approach, offering handcrafted luxury sofas with the mark of skilled workmanship. This dedication to quality and detail ensures each piece is not just furniture but a work of art.
  • The brand has a partnership with 4ocean, a global cleanup operation that helps remove trash and plastic from oceans, rivers, and coastlines.

Serena & Lily's Sustainability:

In today’s world, sustainability is more than just a buzzword. It’s a commitment to creating products that look good, function well, and have minimal environmental impact. Serena & Lily takes this commitment seriously, integrating sustainable practices into their operations and product designs. Let’s explore the brand’s sustainability efforts and how they contribute to a greener future.

  • Serena & Lily designs furnishings to endure for generations, eliminating waste common to “fast furniture.” Their commitment to eco-friendly materials empowers customers to take a step toward a more sustainable home.
  • The brand emphasizes using fast-growing, renewable materials like rattan and water hyacinth, which not only leverage natural resources wisely but also contribute to clearing waterways and supporting natural habitats.
  • Serena & Lily and their suppliers apply stringent guidelines to ensure that their products are safe. They hold certifications including GREENGUARD Gold, STANDARD 100 by OEKO-TEX®, and PEFC-Certified.
  •  Serena & Lily ensure ethical business practices through vendor agreements focusing on worker health and safety, coupled with sourcing over 90% of upholstery components domestically to reduce their carbon footprint.
  • The brand’s ongoing Environmental, Social, and Governance strategy underscores a commitment to future sustainability, reflecting an evolving journey towards environmental responsibility.

Serena & Lily's Overall Brand Presentation:

  • Serena & Lily market their sofas and other furniture pieces by highlighting their aesthetic appeal, quality craftsmanship, and sustainable practices. Their brand presentation is polished and aspirational, targeting consumers who value both design and environmental responsibility. The narrative around each product showcases not only its beauty and function but also its journey of creation and the brand’s broader commitment to sustainability, appealing to a demographic that seeks to make conscious purchasing decisions.


  • Refined and relaxed aesthetic
  • High-quality materials (performance fabrics, kiln-dried hardwood)
  • Made in the USA
  • Various shipping methods including white glove
  • 30-day return policy
  • Customization options


  • High price point
  • Limited transparency regarding warranty details
  • Restocking fees for returns
  • Made-to-order items have long lead times
  • Limited number of fabric swatches available

Still feeling couch curious...?

More Brand FAQs

What are Serena & Lily’s top couches?

Serena & Lily offers both indoor and outdoor sofas. Let’s look into some of these luxury furniture that best represent the brand. The dollar amounts indicated below are discounted prices as of writing.

1. Barton Sofa Review ($4,558)

  • The Barton Sofa is all about clean lines and simple sophistication. Its track arms provide modern appeal, while the bench cushion adds a tailored touch. The wood base gives it that final finishing flourish, making it a keeper.
  • The tailored bench seat ensures a supportive yet cozy seating experience.
  • Each Barton Sofa is made by hand by skilled artisans.

2. Conover Sleeper Chaise Sectional Review ($10,718)

  • Whether you’re hosting guests or enjoying a quiet evening, the Conover offers comfort and elegance.
  • The Conover Sofa features a durable hardwood frame and plush down-filled cushions.
  • The neutral linen fabric complements various color schemes and interior styles. It’s a timeless piece that fits effortlessly into any home.

3. Paxton Tufted Loveseat Review ($3,298)

  • Customers appreciate the timeless yet contemporary vibe of the Paxton. It’s a winning combination of elegance and glorious comfort.
  • The wood detailing and the turned legs add a great design touch.
  • Whether placed in a cozy nook, a reading corner, or as part of a larger seating arrangement, the Paxton Tufted Loveseat adapts seamlessly.

4. Beach House Sectional Review ($10,398)

  • The Beach House Sectional embodies the effortless elegance of coastal living.
  • The generous seating space accommodates family gatherings, movie nights, or simply stretching out after a day at the beach.
  • The subtle flange detail adds just enough visual interest without overpowering the design.

5. Cambridge Sofa in Washed Linen Review ($5,918)

  • The Cambridge Sofa is upholstered in washed linen, a fabric known for its relaxed beauty and soft texture.
  • The sofa features a timeless design with rolled arms and a skirted base.
  • Sink into the plush cushions and enjoy the generous seat depth.

6. Tofino Sofa Review ($3,498)

  • The Tofino Sofa features a tailored back and the comfy style of two large cushions across the seat.
  • Choose from options like a beachy stripe or a subtle neutral for year-round style.
  • Whether you’re furnishing a beach house or creating a serene living room, the Tofino Sofa complements various interior styles. 

7. Sundial Outdoor Slipcovered Corner Sectional Review  ($8,798)

  • Everything about the craftsmanship is focused on weathering the elements without losing a stitch of style.
  • Choose from options like a beachy stripe or a subtle neutral for year-round style.
  • The Sundial Outdoor Slipcovered Corner Sectional is perfect for creating an inviting outdoor oasis. 

8. Cliffside Teak Sofa Review ($2,798)

  • It features airy design notes in outdoor furniture that you can really sink into.
  • The sofa features a sturdy frame made of all-weather resin on powder-coated aluminum frames.
  • The exclusive finish captures the look of sun-bleached rattan, adding to its coastal charm.

 9. Capistrano Sofa Review ($1,999.99)

  • The Capistrano Sofa draws inspiration from our popular Avalon Collection.
  • Whether it’s sunny days or rainy afternoons, this frame stands up nicely to the elements.
  • To keep things elevated, we’ve added a tailored cushion with fabric that – like the weather-friendly frame itself – stands up nicely to the outdoors.

10. Pacifica Chaise Sectional in Driftwood Review ($4,898)

  • While it looks like classic wicker furniture, it’s actually made of all-weather resin on powder-coated aluminum frames.
  • Whether you’re lounging by the pool or enjoying a sunny afternoon, the Pacifica Chaise Sectional provides casual luxury.
  • Whether you prefer neutral linens or bold colors, there’s a fabric choice to suit your style.

How much do Serena & Lily's couches cost?

This Serena & Lily review provides insights into the cost range, helping you understand what to expect when investing in their comfortable and stylish seating options. Explore the pricing of Serena & Lily’s luxurious couches, known for their exceptional quality and coastal-inspired design. 

Serena & Lily's Average Range:  For a standard 3-seater sofa at Serena & Lily, prices range from around $3,000 to $5,000, depending on the choice of fabric, design, and customization.

Most Expensive Serena & Lily Couch: Their Haven Modular L-Sectional has a discounted price range of $14,558 to $27,198 as of writing and is one of the brand’s most expensive indoor luxury sofas. Their 3-seater Barton Sofa is offered in various widths range between $7,598 to $8,798.

Least Expensive Serena & Lily Couch: The Belgian Club Loveseat, which starts at $2,018, is one of the least expensive couches in their collection.

Does Serena & Lily have good reviews?

Serena & Lily, a brand known for its coastal-inspired home decor and furnishings, has garnered attention for its expansive collection. But what do other customers have to say? Let’s explore Serena & Lily reviews to get a balanced view of their reputation and discover both strengths and areas for improvement.

Overall Serena & Lily Reviews:

  • Serena & Lily’s reputation is a mix of positive and negative feedback. On Trustpilot, Serena & Lily has a rating of 2.2  stars out of 5. The brand received 1.23 out of 5 stars on BBB customer reviews. Customers express dissatisfaction with various aspects, including customer service, credit card issues, and delivery date problems.

Serena & Lily's Top Product Reviews:

  • I didn’t find customer reviews on Serena & Lily’s product pages. Verified customer reviews further boost customer trust, but sadly, this isn’t the case for the luxury sofa manufacturer.

Serena & Lily's Customer Service Reviews:

  • I see a mix of praises and complaints about Serena & Lily in terms of customer service. While some customers have positive experiences with after-sales service, others report frustration due to unresponsiveness and lack of resolution.
  • While customers appreciate the design aesthetics and coastal-inspired styles offered by Serena & Lily, there are complaints about delivery delays, poor customer service, difficulty in reaching anyone on the phone, and lack of responsiveness.

What kind of style is Serena & Lily furniture?

Serena & Lily blends classic influences with modern designs, creating a casual, coastal brand perfect for adding a touch of Boho chicness to any interior or outdoor setting.

Serena & Lily's Range of Couch Options:

  • Serena & Lilly offers an extensive line of couches. They have standard 3-seaters, sleepers, loveseats, and sections. They offer both indoor and outdoor luxury sofas.

Serena & Lily's Range of Couch Styles:

  • Serena & Lily’s couches exude a coastal-inspired vibe. Think tailored stripes, patterns, and a cool color palette featuring shades of blue, green, white, and even blush. Their muted tones and attention to detail create a sense of understated luxury. Whether you’re furnishing a beach house or an urban apartment, Serena & Lily’s style caters to a wide range of design preferences.

Does Serena & Lily Have Other Products Besides Couches?

  • Serena & Lily is a coastal-inspired home and lifestyle brand that offers fresh and original designs for every room in your house. Whether you’re looking for a cozy bed, a festive wreath, or a chic rug, you’ll find something to suit your taste and budget.

What are some alternatives to Serena & Lily?

If you’re looking for alternatives to Serena & Lily, here are some brands that offer similar styles, quality, and value: