How The Dump Furniture Became America’s Go-To for Designer Couches at Unbelievable Prices

“We really are a true, as far as I know, the only true outlet there. A number of retailers have tried to copy us but they turn quickly into regular furniture stores. [At The Dump] Customers get amazing deals,”  says The Dump founder and CEO EJ Strelitz.

The Dump Furniture isn’t your typical outlet store. Forget a junky warehouse or some desperate ploy to sell dated low-end furniture: This is a place to find high-quality, designer couches, sectionals, and more! All at unbelievable discounts.

Founded by family man EJ Strelitz, The Dump Furniture redefines how people buy furniture, offering something rare: Luxury furniture made accessible to the everyday buyer. Seizing opportunities where others saw challenges, Strelitz has created an outlet franchise unlike any other, quickly becoming one of America's best furniture bargains.

But how did it all begin, and what makes The Dump different from any other outlet or retail store? Let's explore the story behind The Dump Furniture—its beginnings, its one-of-a-kind approach to the industry, and why the brand is our go-to to find top-notch furniture without the top-notch price tag.

The Dump’s Beginnings: How It All Started

The Dump's origins are grounded in family values and a vision to do things differently. What started as a modest effort to clear out excess inventory soon became a bold experiment in rethinking what a furniture store could be. EJ Strelitz and his team transformed an unconventional space into a treasure trove for high-quality furniture at amazing prices.  

Origins in a Clearance Warehouse

The Dump began in 1985 as a clearance outlet for Haynes Furniture, another family-run business owned by EJ Strelitz. Haynes needed a way to offload overstock and discontinued items, so they created a space specifically for this purpose: A no-frills clearance center in an old grocery store warehouse. It wasn't named 'The Dump' quite yet, but the foundation was laid for what would soon become an outlet empire.

“We actually took this old grocery store warehouse which had train tracks running through the middle of the store. It was in a crazy industrial park off the beaten path location,” says EJ.

It was an unusual and somewhat industrial setting, but it had a distinct charm that attracted customers looking for something different.

Becoming More Than Just a Clearance Store

Within the first year, it became evident that this early version of The Dump had potential far beyond clearing out Haynes Furniture’s excess stock. It was time for a major pivot.

Instead of relying solely on overflow from their primary store, EJ and his team now sought to expand their stock, buying directly from manufacturers, closeouts, showroom samples, and liquidations.

“Within the first year, we started buying specifically for The Dump instead of just sending over our excess stock. We began looking for opportunities across the industry to find off-price deals, where companies needed to quickly move their goods,” EJ explains. 

And they didn't stop there. The family expanded the concept of what an outlet could be, developing the warehouse and evolving the quirky space into a true destination for furniture shoppers in the area.

Fixing the Family Business 

The shift from a simple clearance center to a true destination for furniture deals wasn’t without its challenges.

EJ explains that The Dump's early days as a solely family business were tough. Everybody was involved. The separation between work and personal life ran thin, with the business's success often impacting his mood and mental health.

“We wanted something with its own legs, that wasn’t just dependent on family members slugging their guts out at work,” says EJ.

That’s why The Dump (as it currently exists) was created. Solely relying on the time and sacrifice of family members wasn't working. But with a dedicated team and structure, the business steadily took on an identity beyond the family.

Why The Dump’s Business Model Is Different

Unlike industries dominated by a few big players, the furniture business is highly fragmented, with even the largest companies only holding a small share of the market. While certain brands have tried to become the dominant player, the industry remains resistant to consolidation, making it a challenging space to operate in.

EJ spotted an opportunity to use this unique market composition to his advantage. With so many competing brands in the space, he jumped on the supply side, buying up liquidated stock, showroom samples, and clearance items from the surplus of products available in the industry.

Supply-Side Strategy & Shopping For Opportunities

The Dump doesn’t operate like a typical furniture store—and that’s what makes it so special. Rather than focusing on customer demand and trying to fulfill it, EJ describes The Dump as a supply-driven business. The idea is simple: look for the best deals available, then bring those deals to the customers.

“We’re supply-driven. We wait for the right supply, and we’re open to wherever the opportunities are,” says EJ.

This supply-side strategy means that The Dump is constantly changing—something that both customers and employees love. The thrill of shopping at The Dump lies in knowing that you’re likely to find something exceptional, and you may never see that piece again if you pass it up. 

The Dump’s supply-side business strategy provides genuine value to customers by being in the right place at the right time and knowing how to seize opportunities.

The Advantages of a Supply-Side Approach

1. Genuine Off-Price Goods: Unlike typical outlet stores, The Dump doesn't sell downgraded versions made specifically for outlets. Every item is authentic—luxury goods at a fraction of the cost.
2. Constant Inventory Changes: Because The Dump buys based on supply opportunities, their inventory is constantly evolving. Customers can always expect new surprises each time they visit.
3. High-Value Savings: The Dump often focuses on higher-quality items, where the savings are in absolute dollars—making it worth the drive for customers seeking exceptional value.

The Dump vs. Other Outlet Stores

Not all outlets are created equal, and The Dump is proof of that. While other outlets may be all about appearances, The Dump offers genuine quality and true savings.

Real Goods, Real Deals: Not Knockoffs

Furniture outlets often carry lower-quality versions of products that are made specifically for outlet sales. Many cut corners—using cheaper materials, scaled-down designs, and shortcuts in manufacturing to produce products that resemble the high-end pieces sold in main retail locations. The result? Customers think they get a great deal, only to find that the furniture isn’t as durable or luxurious as advertised. 

At The Dump, that couldn’t be further from the truth.

“We’re not in the business of selling knockoffs. When you buy from us, you’re getting the real thing,” says EJ.

The Dump rejects low quality and proudly offers authentic pieces—genuine overstock, showroom models, and discontinued lines. They have relationships with top furniture manufacturers that give them premiere access to their items. You can find top-grain leather sectionals, hand-carved dining tables, high-tech reclining sofas, and more that would usually sell at premium prices available at The Dump simply because they need to be moved fast.

The Dump’s relationships with top furniture manufacturers mean that they can get their hands on items that never make it to other discount outlets—pieces that would normally sell at premium prices, but are available here simply because they need to be moved fast.

When customers walk through the doors of a Dump outlet, they can be confident they’re investing in furniture built to last, designed with care, and made from quality materials. This dedication to authentic, high-quality furniture at outlet prices makes The Dump a revolutionary outlet experience. 

High-End Furniture at a Bargain: What Makes The Dump Special

Twice a year, the furniture industry gathers for massive showcases of the latest furniture lines in High Point, North Carolina, and Las Vegas. And, after the showrooms clear out, The Dump is there to make deals.

“We buy from the major furniture shows where manufacturers show off their products. We're buying next season's furniture at a huge discount.” says EJ.

Designer Couches, Sectionals, and More

The Dump’s inventory spans a wide range of high-quality categories.

• Designer Couches: Luxury sofas made with high-end materials.
• Modular Sectionals: Versatile options that can be customized to fit your space.
• Sleeper Sofas: Stylish and functional options for guests.
• Dining Sets: Unique, high-quality dining pieces.
• Leather Goods: High-end leather sofas and occasional pieces.

The Dump’s high-end furniture at outlet prices makes luxury accessible. Their crafty sourcing is what allows customers to find designer pieces they wouldn’t find anywhere else, all while enjoying substantial savings.

Why It’s Fun to Shop at The Dump

Ever-Changing Inventory Keeps It Interesting

The inventory at The Dump Furniture store is constantly changing—something that both customers and employees love.

“I think people like it. I think there's kind of constant change. You can come in one day, and a couple of weeks later, you're going to see a lot of different stuff than you did the first trip,” says EJ.

A True Outlet Experience: No Smoke and Mirrors

EJ points out that many stores use the term "outlet" as a marketing gimmick. The Dump is a true outlet offering 30-80% off original retail prices without compromising quality.

"We really are a true, as far as I know, the only true outlet there. A number of retailers have tried to copy us but they turn quickly into regular furniture stores. [At The Dump] Customers get amazing deals,”  says EJ.

The Dump’s Value Proposition: Why You Should Visit Today

The Dump was built on the idea that everyone deserves access to high-end furniture at affordable prices. By embracing a supply-side approach, The Dump secures incredible deals and passes those savings directly to customers, ensuring that each visit offers something truly special.  

At The Dump, the focus isn't just on selling furniture—it's about delivering a unique value that customers can't find anywhere else.

The Dump—A One-of-a-Kind Outlet Experience

With a name like The Dump, it's hard not to stand out. But really, the brand's name is the least interesting thing about it! For nearly 40 years, EJ Strelitz and his family have been building something special. With a supply-side approach that focuses on sourcing the best deals, an ever-changing inventory, and a commitment to being a genuine outlet, The Dump has carved out its place in the furniture world.

So next time you’re in the market for a new couch, sectional, or even a modular sofa, make the trip to The Dump—you’ll be glad you did.

The Dump Furniture FAQs

Why Are The Dump’s Prices So Low?

The Dump’s prices are so low because they buy directly from manufacturers, purchasing closeouts, showroom samples, discontinued lines, and more. By eliminating the middleman and focusing on supply opportunities, they can pass massive savings onto customers.

What Types of Furniture Can I Find at The Dump?

The Dump offers a wide range of high-quality furniture, including couches, sectionals, modular sofas, sleeper sofas, and more. They also offer occasional pieces, dining sets, and high-end leather and upholstered goods.

Does The Dump Sell Cheap Knockoffs?

No. Unlike many outlets that create cheaper versions of their products, The Dump only sells genuine, high-quality items. The inventory comes from real deals—not lower-grade versions made specifically for outlet sales.

How Often Does The Dump Restock?

The Dump is constantly sourcing new deals, so their inventory changes frequently. Customers can expect to see different products every time they visit, making it worthwhile to come back often.

Can I Buy The Dump Couches Online?

Yes, The Dump offers the convenience of online shopping, so you can browse and buy directly from their website. However, not all The Dump couches are displayed on their online store, so visiting a location might give you access to more options. If you prefer to experience the quality firsthand or want to explore their full range, here are The Dump locations where you can snag a bargain luxury sofa:

• The Dump Tempe, Arizona - 1345 West Elliot Road, Tempe, AZ 85284
• The Dump Atlanta, Georgia - 815 Sidney Marcus Boulevard, Atlanta, GA 30324
• The Dump Deerfield, Illinois - 250 S. Waukegan Rd, Deerfield, IL 60015
• The Dump Lombard, Illinois - 2860 South Highland Avenue, Lombard, IL 60148
• The Dump Dallas, Texas - 2700 Ranch Trail, Irving, TX 75063
• The Dump Houston, Texas - 10251 North Freeway Mclendon Towne Crossing, Houston, TX 77037
• The Dump Hampton, Virginia - 124 Newmarket Square South, Hampton, VA 23605
• The Dump Norfolk, Virginia - 801 N Military Highway, Norfolk, VA 23502
• The Dump Richmond, Virginia - 7204 Brook Rd., Richmond, VA 23227