Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
Review
Pottery Barn: Ultimate Brand Review And Rating

We independently select everything we recommend. When you buy through our links, we may earn a commission.
Key Takeaways
- Pottery Barn is an iconic brand known for its elevated rustic style and high-quality materials, such as GREENGuard Gold certified fabrics and top-grain leather.
- Shipping and lead times can be longer than advertised, with made-to-order items taking 8-12 weeks to arrive, and Quick Ship items usually delivered in 1-5 weeks.
- No official couch warranty is offered, but Pottery Barn may provide service within 1 year of delivery if you contact customer service directly.
- Returns are only available for Quick Ship sofas within 7 days of delivery, and made-to-order sofas are non-returnable.
- White glove delivery is the only option for shipping, with flat rate fees based on distance from the nearest hub: $279
- $429.
- Financing options are available through Affirm, with terms of 3, 12, or 24 months at 0% APR.
- Free fabric swatches (including leather) are available, allowing you to explore various customization options like fabric, width, and cushion configurations.
- Online Shopping Experience
- Shipping & Lead Times
- Customer Focus
- Durability & Quality
- Brand Vibe Check

83%
Overall
PotatoMeter
Rating
Meet the PotatoMeter
The PotatoMeter is Couch.com’s exclusive rating system that grades retailers on the following 5 value propositions:
Shopping Experience
Ease of navigation, product info quality, and overall user interaction
Shipping & Lead Times
Lead times for custom and in-stock products, plus actual transit times
Customer Focus
Customer satisfaction through warranty, return policies, delivery, and financing
Durability & Quality
Craftsmanship, material quality, product cleanability, and manufacturing origin
Brand Vibe Check
Brand uniqueness, key differentiators, and sustainability efforts
Online Shopping Experience Rating: 87%
Shipping & Lead Times Rating: 80%
Customer Focus Rating: 78%
Durability & Quality Rating: 84%
Brand Vibe Check Rating: 86%
Pros
Cons
Still feeling couch curious...?
More Brand FAQs