Where to Shop

Wayfair Opens Very First IRL Store and it's BIG

Exciting News: Wayfair Opens Its First Large Format Store in Wilmette, IL

We have some thrilling news from the furniture industry. Wayfair, a pioneer in online furniture retail, is making a significant move into the physical retail space by opening its first large format store right here in the United States. This groundbreaking store will be located in Wilmette, Illinois, in the vibrant Chicago area, and it's set to open by the end of this month.

Details of the Store Opening

The new Wayfair store in Wilmette will span a large format, providing customers with an expansive space to explore a wide variety of furniture and home décor items. This brick-and-mortar location aims to offer a tactile and immersive shopping experience that complements Wayfair’s robust online presence. The grand opening at the end of this month is eagerly anticipated by both the local community and furniture enthusiasts.

Significance of the Opening of Wayfair New Store

This new venture marks a significant milestone for Wayfair, a company that has revolutionized the way we buy furniture online. For years, Wayfair has set the standard for online furniture shopping, providing an extensive selection, competitive pricing, and convenient home delivery. Now, by bringing their innovative approach to a physical retail setting, Wayfair is poised to enhance customer engagement and satisfaction further.

The shift to physical retail comes at a time when e-commerce growth has slowed since its peak in 2020. This strategic move reflects Wayfair's adaptability and vision for the future. As Wayfair CEO Niraj Shah told CNBC, “If you think about the categories we’re in, they’re typically very visual categories, or very tactile, or, you know, considered purchases, because it’s reasonably expensive and you’re going to put a lot of care into picking the right item.”

Competitive Landscape- How The New Wayfair Store Affects The Local Market

Wilmette, a bustling suburb of Chicago, is known for its competitive furniture market. By choosing this location, Wayfair is stepping into a market filled with established brick-and-mortar furniture stores. This move demonstrates Wayfair’s confidence and strategic approach to capturing market share quickly in a highly competitive area. The Chicago area, with its numerous furniture retailers, provides a dynamic environment for Wayfair to showcase its unique offerings and customer service excellence.

Wayfair’s Market Strategy

The decision to open a large format store signals Wayfair’s commitment to expanding its presence and adapting to changing market dynamics. This substantial investment highlights the company’s strategy to blend the convenience of online shopping with the tangible experience of physical retail. By providing a space where customers can see, touch, and experience their products firsthand, Wayfair is setting a new standard in the furniture shopping experience.

Stay tuned for more updates as we approach the grand opening. We can't wait to see how Wayfair’s entry into the brick-and-mortar space will transform the furniture shopping experience for everyone in the Chicago area! There's certainly a lot of people out there searching for "wayfair new store", that much we know now...

Here's some more great Couch.com content about Wayfair:

Wayfair: Ultimate Brand Review and Rating
The Ultimate Guide to Shopping at Wayfair
Buying a Couch on Wayfair: What You Need to Know

A smiling man with short brown hair and a beard stands on a beach during sunset. He is wearing a black short-sleeved shirt with small white dots. The ocean and sandy shore are in the background, creating a warm and relaxed atmosphere.
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
Alex Back
Couch.com CEO & Founder