Looking to upgrade your living room with a premium sofa but can't decide between Williams Sonoma and Apt2B? Find out which brand serves up the perfect blend of comfort and style in the battle of the couches!
Alex Back | Couch.com CEO & Founder
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Prepare for a sofa face-off like no other as we bring you the showdown between Williams Sonoma and Apt2B. Get your cushions fluffed and get cozy as we delve into the world of luxurious seating options.
Side By Side
Features
Williams Sonoma
Apt2B
Made to Order Lead Times
8-10 weeks
2-4 weeks
Free Shipping Option
White Glove Delivery Option
$119+
$149
Return Option
Warranty Included
Financing Option
Williams-Sonoma Key Rewards Visa Card
Bread Pay
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA + Import
Avg. 3-Seat Couch Price
$$$$
$$$
In the realm of style, durability, sustainability, and overall value, Williams Sonoma and Apt2B each bring unique strengths. Williams Sonoma stands out for its premium materials and timeless design, appealing to those seeking luxury. Meanwhile, Apt2B shines in offering a variety of styles and strong durability, catering to budget-conscious shoppers looking for long-lasting quality.
BRAND #1: Williams Sonoma
Founded in 1956 by Chuck Williams, Williams Sonoma has grown from a small cookware shop in Sonoma, California, to a leading luxury home furnishing brand. Their commitment to quality, craftsmanship, and customer experience is evident in their thoughtfully designed and meticulously crafted sofas. Williams Sonoma has become synonymous with elevated living, offering customers a curated selection of furniture that blends timeless style with modern sensibilities. Their dedication to sustainability further reinforces their position as a brand that cares about both its customers and the planet.
Williams Sonoma | Brand Summary
After thoroughly exploring the world of Williams Sonoma sofas, I can confidently say that their reputation for quality isn't just hype – it's the real deal. These couches aren't merely comfortable; they're meticulously designed works of art, each one a testament to their unwavering commitment to craftsmanship and premium materials. While their prices might require a bit of a splurge, the investment is well worth it for those who appreciate timeless style and unparalleled comfort.
From the moment you sink into their plush cushions, you'll understand why Williams Sonoma sofas are considered a cut above the rest. Their attention to detail is evident in every stitch, every curve, and every carefully chosen material. Whether you're curling up with a good book or hosting a sophisticated soirée, a Williams Sonoma couch is designed to be the heart of your home, a place where memories are made and cherished for years to come.
Limited transparency regarding manufacturing origins of some products
Williams Sonoma, the renowned purveyor of fine home goods, extends its refined taste beyond the kitchen with a collection of sofas that are as elegant as they are comfortable. Each piece is handcrafted in the USA with meticulous attention to detail and high-quality materials, ensuring both style and durability. The brand's commitment to sustainability, demonstrated through their use of eco-friendly materials and partnerships with organizations like 4ocean, further enhances their appeal.
However, this level of craftsmanship and attention to detail comes at a premium price. Williams Sonoma sofas are a considerable investment, reflecting the brand's commitment to quality and the use of premium materials. While their complimentary white-glove delivery service is a major perk, their return policy, though fairly standard in the industry, includes restocking fees that could potentially add up. Moreover, the 8-10 week lead time for custom upholstery might test the patience of those eager to furnish their homes quickly.
Despite these considerations, Williams Sonoma's dedication to quality, sustainability, and timeless design continues to resonate with a discerning clientele who value both aesthetics and ethical practices. Their sofas, whether a classic silhouette or a modern sectional, are not merely functional pieces but a reflection of a lifestyle that celebrates beauty, comfort, and a commitment to responsible consumption.
Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.
Apt2B | Brand Summary
Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.
But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.
Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).
Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.
However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.
In the battle of the couches, Williams Sonoma steals the show with its premium materials, timeless design, and strong emphasis on sustainability. The brand's dedication to quality craftsmanship and luxurious comfort makes it the clear winner for those seeking top-tier home furnishings.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
