What A Room vs TOV Furniture: Who Has Better Couches?
Searching for the perfect couch companion for your living room? Prepare for a clash of furniture titans as we compare What A Room and TOV Furniture. Will your home showcase the finesse of What A Room or the flair of TOV Furniture? Get your popcorn ready – let's unveil the winner!
Alex Back | Couch.com CEO & Founder
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Step into the ring of furniture face-offs! Brace yourself as we unravel the match between What A Room and TOV Furniture. Each brand brings its A-game, but only one can emerge victorious for your living room throne. Let's explore design, quality, and more to see who reigns supreme.
Side By Side
Features
What A Room
TOV Furniture
Made to Order Lead Times
4-6 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$99+
$149+
Return Option
Warranty Included
Financing Option
Affirm, Shop Pay
Affirm
Assembly Required
Varies
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
Import
Avg. 3-Seat Couch Price
$$$
$$
Style, durability, sustainability, and overall value are central in comparing What A Room and TOV Furniture. What A Room, positioned in the premium range, emphasizes custom designs, high-quality materials, eco-conscious choices, and superior durability. On the other hand, TOV Furniture operates in the mid-range segment, specializing in trendy designs, accessibility, and collaborations with artisans, but may have some durability and customization limitations. For buyers valuing top-notch customization and material quality, What A Room shines, while TOV Furniture caters well to those seeking stylish yet budget-friendly options.
BRAND #1: What A Room
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
Founded in 2013, TOV Furniture is a stylish and budget-friendly furniture brand that aims to make high-end design accessible to all. Their commitment to affordability is evident in their competitive prices and partnerships with female artisans. While their pieces may not be the most durable on the market, their focus on trendy designs and accessible prices makes them a popular choice for those seeking to elevate their living spaces without emptying their wallets.
TOV Furniture | Brand Summary
TOV Furniture is all about the look. And, somehow, they're doing it at an affordable price point. This is definitely the brand to check out if you want your living room to feel like something out of a design magazine without spending your life savings. While some super high-end brands might have slightly better craftsmanship, TOV delivers quality construction at a much more accessible price point. It's clear that they put effort into making their pieces feel special. I wouldn't hesitate to recommend TOV to a friend looking for a fashion-forward sofa upgrade.
TOV Furniture is a haven for design enthusiasts seeking trendy and affordable sofas. Their focus on style and accessibility is evident in their vast collection of eye-catching pieces. However, be prepared for a potential compromise on durability, as some materials might not withstand the test of time as well as higher-end brands. The limited return window and customer-borne return shipping costs might also raise concerns. But hey, if you're looking to refresh your living space with a statement piece without breaking the bank, TOV Furniture might be just what your inner interior designer ordered. Just be sure to choose durable fabrics and manage your expectations regarding longevity.
In the clash of What A Room and TOV Furniture, the crown of victory lands firmly on What A Room's head. With its unmatched customization, superior quality, and eco-conscious focus, What A Room offers a well-rounded package for buyers seeking premium comfort and style. If you value personalized design and top-notch durability, What A Room is the ultimate choice that sets it apart from TOV Furniture.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
