What A Room vs Serena & Lily: Who Has Better Couches?
Looking to upgrade your living room with a stylish new couch? Wondering if What A Room or Serena & Lily has the comfiest option? Let's unravel the sofa saga!
Alex Back | Couch.com CEO & Founder
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Step into the world of premium home furnishings with our exclusive comparison of What A Room and Serena & Lily. Buckle up for a couch clash like no other, where we dissect the comfort, style, and craftsmanship these brands bring to your living room.
Side By Side
Features
What A Room
Serena & Lily
Made to Order Lead Times
4-6 weeks
8-10 weeks
Free Shipping Option
White Glove Delivery Option
$99+
$299+
Return Option
Warranty Included
Financing Option
Affirm, Shop Pay
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA
Avg. 3-Seat Couch Price
$$$
$$$$
Exploring the world of couches, What A Room and Serena & Lily present compelling options with distinct advantages. What A Room showcases a diverse style range, impressive durability, sustainable practices, and great overall value. In contrast, Serena & Lily shines with its quality craftsmanship, refined designs, strong sustainability initiatives, and exceptional customer focus, providing unique selling points that could make it more appealing based on style, durability, sustainability, and overall value.
BRAND #1: What A Room
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
Founded on a passion for creating refined and relaxed living spaces, Serena & Lily has established itself as a leader in high-end home furnishings. Their commitment to quality craftsmanship, sustainable practices, and unique coastal-inspired designs sets them apart in the market. With an emphasis on aesthetics and functionality, Serena & Lily's sofas are more than just furniture. They're an expression of a lifestyle that values beauty, comfort, and environmental responsibility.
Serena & Lily | Brand Summary
At Serena & Lily, the commitment to creating refined and relaxed home environments shines through in their couch offerings. Their attention to detail, use of quality materials, and dedication to comfort and style are apparent, setting a high bar in the furniture industry. As a furniture connoisseur, I'm consistently impressed by the brand's ability to balance aesthetic appeal with functionality, ensuring their sofas are not just furniture pieces but lifestyle enhancers. In this review, we delve into the essence of Serena & Lily's approach to furniture design, emphasizing their customer-centric philosophy and innovative spirit. Their sofas are a testament to the brand's ethos of infusing everyday living with a dose of sophistication, whether it's through a plush sectional or a versatile modular piece. The overall Potatometer rating reflects my comprehensive evaluation of their range, considering factors like design innovation, comfort, durability, and customer satisfaction. It underscores why Serena & Lily is a revered name among discerning homeowners.
Serena & Lily is a haven for those seeking a sophisticated, coastal-inspired aesthetic for their living space, offering a curated collection of sofas that are handcrafted in the USA with meticulous attention to detail and high-quality materials. These sofas promise both style and durability, making them an investment piece that can elevate any living space. The brand's commitment to sustainability is evident in their use of eco-friendly materials and partnerships with organizations like 4ocean, making them an appealing choice for conscious consumers.
However, the allure of Serena & Lily's luxurious sofas comes with a premium price tag, reflecting the brand's commitment to quality and craftsmanship. While their complimentary white-glove delivery service is a major perk, their return policy, though fairly standard in the industry, includes restocking fees that could potentially add up. Moreover, the 8-10 week lead time for custom upholstery might test the patience of those eager to furnish their homes quickly.
Despite these considerations, Serena & Lily's dedication to quality, sustainability, and timeless design continues to resonate with a discerning clientele who value both aesthetics and ethical practices. Their sofas, whether a classic silhouette or a modern sectional, are not merely functional pieces but a reflection of a lifestyle that celebrates beauty, comfort, and a commitment to responsible consumption.
Taking into account style, durability, sustainability, and customer focus, Serena & Lily comes out as the top contender with its quality craftsmanship, refined designs, and strong sustainability initiatives, making it a standout choice for those seeking premium sofas.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
