Curious about the battle of the sofas between What A Room and Modloft? Who provides the coziest lounging experience and trendiest designs? Discover the champion in our detailed comparison!
Alex Back | Couch.com CEO & Founder
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Get ready to witness a clash of customization and chic designs as What A Room and Modloft enter the ring of high-end sofas. Curious to know which brand offers the comfiest seating experience and trendiest styles? Let's unravel the couch contest!
Side By Side
Features
What A Room
Modloft
Made to Order Lead Times
4-6 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$99+
$99+
Return Option
Warranty Included
Financing Option
Affirm, Shop Pay
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA + Import
Avg. 3-Seat Couch Price
$$$
$$$-$$$$
Exploring style, durability, sustainability, and value, What A Room and Modloft showcase unique strengths. What A Room excels in customizable styles and sustainability practices, while Modloft impresses with its sleek design language and durability. What A Room's value rests in its eco-friendly efforts and personalized customer approach. Modloft stands out for its modern designs and quality construction, positioning itself in the premium to luxury price range.
BRAND #1: What A Room
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
Founded in 2005, Modloft has carved a niche for itself in the modern furniture market with its sleek and sophisticated designs. They pride themselves on offering "great design at reasonable prices," bridging the gap between low-cost and high-end options. Their unique approach to manufacturing, often sourcing materials and producing furniture in the same country, adds an interesting dimension to their brand story. While their commitment to accessibility is commendable, their overall brand presentation could benefit from greater transparency and a more customer-centric approach.
Modloft | Brand Summary
Modloft has a bit more style than substance. Their website will make you desperately want their couches, but digging a little deeper into their lead times, quality, and customer service might make you think again. The couches they do have are technically good, but the rest of the experience makes it difficult to recommend them over other options.
Use of high-quality full-grain leather on some models
White glove delivery included with every order
Financing options available through Affirm
Free fabric swatches offered
ADA compliant website
Cons
Inaccurately advertised lead times (customer complaints)
Expensive for the level of quality and customer service
Limited transparency regarding materials and construction details
Potentially expensive return shipping and restocking fees
Limited delivery area (not nationwide)
Modloft, with its undeniably chic and modern aesthetic, offers sofas that will undoubtedly elevate the style of your living space. Their use of high-quality full-grain leather on select models is a noteworthy feature, and the included white-glove delivery service adds a touch of luxury to the buying experience. However, the allure fades a bit when you consider their less-than-transparent practices regarding lead times and materials, as well as their limited delivery range and potentially expensive return process.
While their designs are undeniably eye-catching, the quality and customer service might not live up to the premium price tag. If you prioritize style above all else and are willing to gamble on the accuracy of lead times, Modloft could be a good fit. However, if you're seeking a more transparent and customer-centric experience with comparable quality at a potentially lower price, you might want to explore other options.
The ultimate winner between What A Room and Modloft is What A Room, thanks to its emphasis on sustainability, customization, and personalized customer service. Standout features like eco-friendly materials and tailored design consultations make What A Room particularly appealing to conscientious buyers looking for a high-end sofa experience.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
