Couch Comparisons

What A Room vs Lovesac: Who Has Better Couches?

In the clash of couch titans between What A Room and Lovesac, who truly dominates the furniture scene? Discover which brand takes the throne for the most appealing and comfy couches.
Alex Back | Couch.com CEO & Founder
What A Room vs Lovesac

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Step into the ring where What A Room faces off against Lovesac in the epic showdown of sofa supremacy. Discover which brand reigns supreme in the realm of custom comfort and flair.

Side By Side

Features
What A Room
Lovesac
Made to Order Lead Times 4-6 weeks 8-10 Weeks
Free Shipping Option
White Glove Delivery Option $99+
Return Option
Warranty Included
Financing Option Affirm, Shop Pay Affirm
Assembly Required Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin USA Import
Avg. 3-Seat Couch Price $$$ $$$-$$$$

In the realm of couches, What A Room showcases diverse styles, durability, sustainability, and overall value, sitting comfortably in the premium price range. Lovesac, with its unique style options, durability, sustainability features, and luxurious offerings, positions itself in the luxury price category. While both brands deliver on quality and style, Lovesac's focus on modern features and unique designs may appeal more to buyers seeking a touch of luxury in their living spaces.


BRAND #1: What A Room

A black and white line drawing depicting a woman playing guitar. She is seated with long hair and is shown in a relaxed pose. Her eyes are closed as she strums the guitar, conveying a sense of concentration and enjoyment.

What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.

What A Room | Brand Summary

When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?

As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.

Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.

What A Room | PotatoMeter Rating:

Online Shopping Experience Score 84%
Durability and Quality Score 86%
Shipping and Lead Time Score 88%
Vibe Check Score 83%
Customer Focus Score 86%
Overall PotatoMeter Rating 85%
Read Our What A Room Brand Review

What A Room | Pros & Cons

Pros
  • Fully customizable sofas and sectionals
  • Quick manufacturing times (4-6 weeks)
  • High-resilience foam cushions for durability
  • Eco-friendly, PFAS-free fabrics
  • Made in the USA with quality craftsmanship
  • Personalized customer service with design consultations
Cons
  • 20% restocking fee for returns
  • No free shipping option, delivery fees can be high

What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.

However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.

On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.

Shop What A Room Now

BRAND #2: Lovesac

LOVESAC" logo in bold, teal letters on a white background. The letter "E" is distinctively designed with a hollow center.

Lovesac began all the way back in 1995 when the founder, Shawn Nelson, handmade a beanbag chair. The beanbag chair exploded in popularity. After being named the fastest growing furniture company (twice), Lovesac pivoted to focusing on the Sactional, the gold standard of modern modular sofas.

Lovesac | Brand Summary

Lovesac has a very specific focus on their Sactional line of couches. Their Sactionals are marketed as an adaptable couch, endlessly configurable, customizable, and have a straightforward modern style. Machine washable fabrics, family-friendly features, and modern flourishes like wireless charging accessories round out their Sactional offering.

But Sactionals aren’t cheap. A medium-size Sactional will run you thousands of dollars, which is a major factor in the Lovesac review score. Add in overseas manufacturing and a strenuous, at-home Lovesac assembly process and you might find that owning a Sactional isn’t as much fun as the snazzy videos and photos on the website made it seem.

Lovesac | PotatoMeter Rating

Online Shopping Experience Score 88%
Durability and Quality Score 88%
Shipping and Lead Time Score 85%
Vibe Check Score 90%
Customer Focus Score 88%
Overall PotatoMeter Rating 88%
Read Our Lovesac Brand Review

Lovesac | Pros & Cons

Pros
  • Incredible modular options
  • Free shipping via FedEx
  • Large and unique fabric catalog
  • Good return policy (quick ship only)
  • Modern high-tech add-ons
  • Machine washable fabrics
  • Has many in-person showrooms
Cons
  • "Custom" fabric covers are not returnable
  • Fabric selection can significantly raise Lovesac couch price
  • Expensive price point
  • Lovesac assembly can be challenging

Lovesac’s Sactionals are modern, functional, expandable, and great for families. So what are the downsides?

As stated earlier, in a Lovesac fabric comparison, Lovesac offers 100+ fabric cover styles for their couches, but only the 30 quick ship options qualify for the Lovesac 60 day return policy. When the Lovesac fabric covers are half the total cost of the Sactional, this can be an expensive discovery.

Speaking of price, Sactionals are not exactly cheap. An average configuration can run you $5,000+. Choosing a bigger configuration can result in an even bigger bill.

Yes, delivery is free, but there’s no white glove Lovesac assembly option. And Lovesac assembly can be far more challenging and exhausting than advertised. Make sure you stretch first!

But don’t worry, Lovesac also has plenty of wins in the pro column. Sactionals are tremendous couches for families and pets. Almost all fabric covers are machine washable. Some are even reversible! They also offer unique fabrics with patterns and colors you won’t find anywhere else.

Sactionals are amazingly customizable, too. You can choose arm styles, back styles, and down cushion fill. You can even add surround sound systems and phone chargers right inside the couch. There are also multiple ways to configure your setup so you can find fun ways to shake things up.

Plus, you can visit one of their many showrooms to test out the Sactional in person.

Shop Lovesac Now

And the winner is...

Emerging as the clear champion in this couch clash, Lovesac steals the spotlight with its modern features, luxurious designs, and emphasis on high-tech add-ons. For those seeking the epitome of comfort and style, Lovesac's unique offerings make it the top choice in the battle of the couches.

A smiling man with short brown hair and a beard stands on a beach during sunset. He is wearing a black short-sleeved shirt with small white dots. The ocean and sandy shore are in the background, creating a warm and relaxed atmosphere.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
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