What A Room vs Hulala Home: Who Has Better Couches?
Curious about which couch brand will rule them all? Explore the clash of What A Room versus Hulala Home to find out who crafts the comfiest cushions for your dream living space.
Alex Back | Couch.com CEO & Founder
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Step into the ring for a sofa spectacle like no other, as What A Room squares off against Hulala Home. Which brand holds the key to the comfiest throne in this furniture feud?
Side By Side
Features
What A Room
Hulala Home
Made to Order Lead Times
4-6 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$99+
Return Option
Warranty Included
Financing Option
Affirm, Shop Pay
Klarna / Shop Pay / Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
China
Avg. 3-Seat Couch Price
$$$
$-$$$
Furniture aficionados seeking style and durability may lean towards What A Room for its customizable options, eco-conscious materials, and quality craftsmanship, positioning it in the premium tier. On the flip side, Hulala Home attracts buyers with trendy designs, affordability, and an eco-commitment in the mid-range category. While What A Room boasts superior sustainability and style choices, Hulala Home champions value and swift delivery, providing distinct advantages for various sofa enthusiasts.
BRAND #1: What A Room
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
Founded by fashion-forward women with a passion for fun and bold living,
Hulala Home is all about creating affordable, trendy furniture that sparks joy. Their commitment to sustainability, demonstrated by their mangrove tree-planting initiative, adds another layer of appeal to the brand. While their website might not be the most exciting, their focus on providing stylish, budget-friendly sofas with speedy delivery makes them a popular choice for those seeking a hassle-free furniture shopping experience.
Hulala Home | Brand Summary
Hulala Home knows exactly what it is – a place to buy affordable furniture that’s fun, looks good in photos, and ships incredibly fast. If that’s what you’re in the market for, Hulala Home Furniture is a great choice. But the tradeoff is that the shopping experience, the overall durability, and some of the upper tier bells and whistles aren’t going to exactly knock your socks off. Most importantly, Hulala Home provides the right level of value for their price point.
Hulala Home is your go-to for trendy, affordable sofas that won't break the bank. Their lightning-fast shipping and generous 30-day return policy make them a convenient choice for those seeking a quick and easy furniture fix. However, be prepared to roll up your sleeves and assemble your new couch upon arrival, and don't expect the most luxurious materials or extensive customization options.
While Hulala Home may not offer the highest quality materials or the most durable construction, their sofas deliver on style and affordability. If you're looking for a fun, Instagrammable piece that won't stay in a box for weeks, Hulala Home is worth checking out. But if you prioritize top-notch quality and longevity, you might want to consider other options.
After a close examination of style, durability, and sustainability, What A Room emerges as the standout choice, excelling in customization and craftsmanship. Buyers looking for a blend of luxury and personalization will find What A Room's offerings irresistible, making it the clear winner in this sofa showdown.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
