Ever pondered which cushion connoisseur reigns supreme: What A Room or EQ3? Delve into the ultimate sofa tale to uncover which brand steals the show and your comfort.
Alex Back | Couch.com CEO & Founder
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Picture this: What A Room and EQ3, both offering promise in the world of comfy seating. But which brand truly takes the crown for the ultimate couch companion? Let's unravel their mysteries and find out.
Side By Side
Features
What A Room
EQ3
Made to Order Lead Times
4-6 weeks
5-7 weeks
Free Shipping Option
White Glove Delivery Option
$99+
$199
Return Option
Warranty Included
Financing Option
Affirm, Shop Pay
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
Canada
Avg. 3-Seat Couch Price
$$$
$$$-$$$$
Exploring the realm of stylish comfort, What A Room and EQ3 each bring unique strengths to the table. What A Room stands out with its vast fabric choices and eco-conscious options, appealing to those prioritizing sustainability. On the other hand, EQ3 shines with premium materials like top-grain leather and kiln-dried hardwood, catering to those seeking high-end quality. In terms of style, What A Room's customization options shine, while EQ3 impresses with its innovative designs. Both brands ensure durability and value, making choosing between them a delightful challenge.
BRAND #1: What A Room
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
Founded in 2001 in Winnipeg, EQ3 is a Canadian furniture company that prides itself on its commitment to design, craftsmanship, and sustainability. Their sofas are made in Canada with a focus on quality materials and construction, ensuring longevity and comfort. With a wide range of customization options and a dedication to environmental responsibility, EQ3 appeals to those who value both style and substance in their furniture choices.
EQ3 | Brand Summary
I'm always on the lookout for brands that aren't afraid to push the envelope when it comes to design and comfort. EQ3 consistently impresses me with their innovative approach, utilizing premium materials and thoughtful design elements to create sofas that are as unique as they are comfortable. From their sleek modern lines to their plush, inviting cushions, EQ3 sofas are a testament to their commitment to craftsmanship and quality.
But what truly sets EQ3 apart is their dedication to creating a sofa that's not just a piece of furniture, but an extension of your personal style. Their extensive customization options allow you to tailor every detail, from the fabric and color to the leg style and configuration, ensuring your EQ3 sofa is a one-of-a-kind masterpiece that perfectly reflects your individual taste.
Innovative designs with focus on comfort and larger scale
High-quality materials like kiln-dried hardwood and top-grain leather
25-year warranty on custom upholstery frames and springs
30-day return window for stocked items
Free swatches available
Made in Canada
Cons
Longer lead times for made-to-order sofas
20% restocking fee for returns or cancellations after 72 hours
Limited transparency regarding specific construction details
Curbside delivery is standard (white-glove available for a fee)
No expedited shipping options
EQ3, a Canadian brand with a passion for innovative designs, offers sofas that strike a harmonious balance between comfort, style, and functionality. Their use of premium materials like top-grain leather and kiln-dried hardwood, along with their generous 25-year warranty, demonstrates their unwavering commitment to quality and customer satisfaction. And for those who crave a personal touch, their vast selection of fabrics and customization options will make your sofa truly one-of-a-kind.
If you're the impatient type, EQ3's lead times for made-to-order sofas might feel a bit like waiting for a pot of poutine to simmer. But hey, good things take time, right? And while their free curbside delivery is a nice perk, some might prefer the convenience of white-glove service (at an additional cost, of course). And for the detail-oriented folks out there, a bit more transparency about construction methods would be appreciated.
So, if you're in search of a well-made, stylish sofa that's built to withstand the test of time (and maybe a few spilled maple syrups), EQ3 is definitely worth checking out. Just be prepared for a potential wait and decide if the customization options and Canadian craftsmanship are worth the investment.
In this clash of couch contenders, EQ3 emerges as the undisputed winner due to its premium materials and innovative designs that offer both style and comfort. The brand's commitment to quality craftsmanship and customization options make it a top choice for those seeking luxurious seating. With EQ3's focus on customer satisfaction and sustainability, it secures a well-deserved victory over its rival, What A Room.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
