Looking for the coziest couch companion – What A Room or Burrow? Uncover the answer to your sofa quest and choose the perfect fit!
Alex Back | Couch.com CEO & Founder
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Are you ready to dive into the world of cozy couches with What A Room and Burrow? Let's unravel the differences between these brands and see who truly reigns supreme in the sofa game!
Side By Side
Features
What A Room
Burrow
Made to Order Lead Times
4-6 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$99+
Return Option
Warranty Included
Financing Option
Affirm, Shop Pay
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA + Import
Avg. 3-Seat Couch Price
$$$
$$-$$$
When it comes to style, durability, sustainability, and value, What A Room and Burrow display distinctive features catering to diverse buyer preferences. What A Room boasts a wide fabric selection and eco-conscious material choices, appealing to those prioritizing design flexibility and sustainability at a premium price point. Conversely, Burrow shines with modular design options and tech integrations, offering durability and functionality for customers in smaller living spaces at a mid-range cost. While What A Room excels in customization and eco-friendly practices, Burrow stands out in modularity and tech features, showcasing varied strengths in design and versatility. Both brands offer unique benefits, making the decision a matter of personal preference and lifestyle needs.
BRAND #1: What A Room
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
Burrow is an online-only retailer that was founded in 2016. The original idea was actually a class project before it transformed into a real company. Burrow's goal was to modernize the entire couch shopping and couch ownership experience. Modularity, expandability, and ease of assembly were the core principles.
Burrow | Brand Summary
Burrow provides a clever and creative solution to the many issues that have historically plagued couches – bulkiness, inflexibility, and immobility to name a few. Burrow’s modern, modular methodology has some major benefits over the competition, but it also leads to several flaws that are hard to gloss over. Their emphasis on sustainability and eco-friendly practices are admirable and commendable. However, the materials used for their modular couches are not as high a quality as you’d hope for given the price.
Burrow’s primary goal is to modernize the furniture market. Their couches are designed to be modular and expandable so that they can grow with you. They’re also delivered in boxes and easily assembled and disassembled. Great for apartment dwellers!
Burrow’s couches ship for free via FedEx, though you might end up with a dozen boxes if you order a sectional. Their couches come with a 1-year warranty on craftsmanship. A Mulberry extended warranty is also available, which protects against accidents and damage.
Several of Burrow’s couches have multiple customization options so you can really design a sofa that suits your style. There are also modern, high-tech options like having a phone charger built right into the couch. Perfect for those nights you’re browsing on your phone while half-watching “Love is Blind” on TV.
One of Burrow’s drawbacks is that the material quality could be better. It’s not terrible at the lower end of their price range, but for their higher-priced couches, the cushions could feature higher-quality fill materials. On top of that, their business model implies that their couches will be inexpensive, but they can actually get quite pricey.
Lead times are also longer than you’d expect. If a couch is in-stock it could ship out in 1-2 weeks. It could take 4-6 weeks or even 4 months if not. And once your couch arrives, assembly can be much more challenging than advertised.
Taking a deep dive into the details reveals What A Room as the standout choice, offering a superior blend of style, durability, and sustainability. With a vast fabric selection and eco-conscious materials, What A Room caters to buyers seeking top-notch customization and environmental considerations in their sofas. Its commitment to design flexibility and quality craftsmanship makes it a clear winner for those prioritizing premium features and personalized service.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
