What A Room vs BenchMade Modern: Who Has Better Couches?
Seeking the perfect sofa for your space? Could the customization finesse of What A Room outshine the rebellious luxury of BenchMade Modern? Join us as we unveil the ultimate winner!
Alex Back | Couch.com CEO & Founder
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Step into the world of couches and customization as we pit What A Room against BenchMade Modern. The showdown begins, promising a face-off filled with comfort, style, and perhaps a few surprises along the way!
Side By Side
Features
What A Room
BenchMade Modern
Made to Order Lead Times
4-6 weeks
2-6 weeks
Free Shipping Option
White Glove Delivery Option
$99+
$399
Return Option
Warranty Included
Financing Option
Affirm, Shop Pay
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA
Avg. 3-Seat Couch Price
$$$
$$$$
In the style showdown between the couch connoisseurs, What A Room and BenchMade Modern each bring a unique flair. What A Room scores with its eco-friendly stance and design range, attracting sustainability seekers. On the other hand, BenchMade Modern isn't far behind, with its focus on fine fabrics and customer satisfaction. When it comes to durability, both brands hold their ground, promising long-lasting comfort. As you weigh these factors, which brand's touches align more with your throne room?
BRAND #1: What A Room
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
BenchMade Modern is a brand that prides itself on challenging the norms of the luxury furniture industry. They offer custom-made sofas with surprisingly fast lead times, manufactured in the USA. Their unique selling point is their customization process, which allows you to tailor your sofa to your exact preferences, from the fabric to the leg color and even the depth. While their prices lean towards the luxury end of the spectrum, their lifetime warranty on frames and generous return policy offer peace of mind. With quirky sofa names and a focus on customer satisfaction, BenchMade Modern caters to a new generation of design enthusiasts who value individuality and convenience.
BenchMade Modern | Brand Summary
BenchMade Modern furniture stands out for its custom-built, USA-made couches, designed for buyers who want luxury furniture without the long wait times. Their sofas are handcrafted with high-quality materials and delivered in as little as two weeks, making them one of the fastest custom couch brands on the market.
Generous 100-day return window with free return shipping
High-quality fabrics (30,000 to 100,000 double rub counts)
Offer full-grain and top-grain leather options
Wide range of customization options (size, fabric, leg color, depth)
Cons
Expensive compared to similar quality sofas from other brands
Use of plywood in some frames
Limited cushion options (foam and fiber or foam and trillium)
Minimal sustainability initiatives beyond manufacturing in the USA
BenchMade Modern, the self-proclaimed "rebellious luxury" brand, offers a tempting proposition: custom-made sofas with quick turnaround times, backed by a generous warranty and return policy. However, the allure fades slightly when you consider their premium price point, which doesn't always align with the materials and construction quality.
While their high-quality fabrics and leather options are a definite plus, the use of plywood in some frames and stapled joints might leave discerning buyers wanting more. Additionally, their online customization process could use some streamlining to avoid potential confusion.
However, if you're drawn to their unique designs and prioritize fast delivery and a hassle-free return policy, BenchMade furniture might just be your perfect match. Just be prepared to pay a premium for the privilege of owning one of their "rebellious" creations.
Emerging as the couch champion is What A Room, showcasing impeccable craftsmanship and a strong sustainability stance. With an extensive design range and a customer-focused approach, What A Room brings the throne of comfort to your doorstep, making it the ultimate choice for buyers seeking a royal sofa experience.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
