Couch Comparisons

Wayfair vs Target: Who Has Better Couches?

Who emerges victorious in the battle of the couches: Wayfair or Target?
Wayfair vs Target
Looking to upgrade your living room but torn between Wayfair and Target? Let's dissect their offerings together to help you make an informed decision.

Side By Side

Made to Order Lead Times 6-8 weeks N/A
Free Shipping Option
White Glove Delivery Option $0-$103.99
Return Option
Warranty Included
Financing Option Multiple Affirm / Target RedCard
Assembly Required Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin USA + Import USA + Import
Avg. 3-Seat Couch Price $-$$$ $-$$

In the side by side comparison, Wayfair and Target showcase differences in lead times, shipping options, return policies, financing choices, assembly requirements, fabric selections, and average couch prices. Wayfair offers customization options, while Target excels in providing easy-to-clean fabrics and removable washable covers.

BRAND #1: Wayfair

The image shows the Wayfair logo. The word "wayfair" is written in bold, purple lowercase letters, with a colorful geometric icon consisting of overlapping diamond shapes in green, yellow, purple, and pink to the left of the text.

Wayfair, launched in 2002 as a collection of niche e-commerce sites, has evolved into the largest online retailer of home goods in the US. Their massive selection, competitive prices, and focus on convenience have made them a go-to destination for furniture shoppers. With a mission to make home design accessible to everyone, Wayfair offers various styles and price points through their house brands like AllModern, Birch Lane, Joss & Main, and Perigold. While their quality can vary due to their numerous suppliers, Wayfair's commitment to sustainability and their user-friendly platform make them a popular choice for those seeking to transform their living spaces.

Wayfair | Brand Summary

Wayfair is the mega-mart of the furniture world. If you want insane choice and the thrill of finding a bargain, they've got you covered. Their sofa selection ranges from super budget-friendly to surprisingly decent quality at higher prices. Wayfair is a marketplace that features many different manufacturers and brands. Don't expect the curated experience of a fancy showroom, but if you're willing to do your homework (hello, reviews!), there are diamonds in the rough.

Wayfair | PotatoMeter Rating:

Online Shopping Experience Score 93%
Durability and Quality Score 92%
Shipping and Lead Time Score 90%
Vibe Check Score 93%
Customer Focus Score 95%
Overall PotatoMeter Rating 93%
Read Our Wayfair Brand Review

Wayfair | Pros & Cons


  • Wide variety of styles and prices
  • Fast shipping for in-stock items
  • Multiple delivery options, including white-glove
  • Easy online shopping experience
  • One-year warranty (some with lifetime warranties)
  • Extended warranties available through Allstate


  • Potential inconsistent quality due to numerous suppliers
  • Potential for long lead times on certain items
  • No free shipping on all items
  • Limited customization options for many sofas
  • Some materials may not be the most durable

Wayfair is a sprawling landscape of endless choices, where you can score a budget-friendly sofa for your first apartment or splurge on a luxurious leather sectional fit for a palace. With their army of suppliers and brands, they've got something for everyone. And hey, who doesn't love free shipping and the option to have someone else do the heavy lifting (ahem, white-glove delivery)?

With great variety comes great responsibility. Wayfair's sheer size means you'll encounter a mixed bag of quality. Don't expect hand-carved masterpieces at rock-bottom prices. It's a treasure hunt, my friend. Read those reviews like you're deciphering a treasure map, and scrutinize those product descriptions like you're a sheriff on the hunt for outlaws. Remember, some sofas come with a lifetime warranty, while others offer a mere one-year guarantee. And if your heart changes after delivery? Well, you might be stuck with those return shipping costs.

So, if you're ready for an adventure, Wayfair is your playground. With a little savvy shopping, you can unearth hidden gems that won't drain your bank account. Just keep your expectations in check, do your due diligence, and you might just ride off into the sunset with the perfect sofa.

Shop Wayfair Now

BRAND #2: Target

The image shows the red and white logo of Target, a retail corporation. The logo consists of a simple red bullseye design with three concentric circles and the word "target" in lowercase red letters beneath it.

Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.

Target | Brand Summary

Let's cut to the chase: At the price point they "target," Target's sofas aren't going to win any awards for luxury or craftsmanship. But hey, that's not really their goal. They're all about offering trendy designs at prices that won't make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point...

Target works with MANY 3rd party sellers or couches so it's difficult to rate an entire marketplace in a singular sense. Target's in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they'll definitely hold up to everyday use and look good doing it. So, on the Potatometer, I'm giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they're a great option for budget-minded shoppers who want to add some style and comfort to their homes.

Target | PotatoMeter Rating

Online Shopping Experience Score 93%
Durability and Quality Score 92%
Shipping and Lead Time Score 91%
Vibe Check Score 95%
Customer Focus Score 92%
Overall PotatoMeter Rating 93%
Read Our Target Brand Review

Target | Pros & Cons


  • Trendy designs at affordable prices
  • Variety of shipping options
  • 90-day return window
  • Extended warranties available
  • Easy-to-clean fabrics
  • Some models have removable, washable covers


  • Varying quality between in-house and partner brands
  • Standard warranty only covers 1 year
  • No assembly service offered
  • Limited customization options
  • Some fabrics may not be suitable for heavy use

Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.

Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.

While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.

Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.

Shop Target Now

And the winner is...

In the battle of the couch titans, Wayfair emerges as the victor over Target. With additional customization options, a broader fabric selection, financing choices, and white glove delivery service, Wayfair offers a more comprehensive and personalized shopping experience for furniture enthusiasts.

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Alex Back is the founder and CEO of Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the audience informed and engaged on a daily basis.
Alex Back CEO & Founder