Wondering if your ideal couch companion is from Target or Joybird? Let's unravel the mystery of which brand crafts the comfiest spot for your next Netflix binge.
Alex Back | Couch.com CEO & Founder
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The battleground is set for the sofa clash of the century - Target versus Joybird! Get your popcorn ready as we dissect every cushion, every armrest, and every stitch to determine who truly rules the realm of lounging.
Side By Side
Features
Target
Joybird
Made to Order Lead Times
N/A
4-8 Weeks
Free Shipping Option
White Glove Delivery Option
$129-$299
Return Option
Warranty Included
Financing Option
Affirm / Target RedCard
Affirm
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
Mexico
Avg. 3-Seat Couch Price
$-$$
$$$
In the battle between Target and Joybird for the title of couch champion, both brands hold their ground in unique ways. Target appeals to budget-conscious buyers with trendy designs, while Joybird stands out with high-quality materials and a wide range of styles. Concerning durability, Joybird's lifetime warranty on sofa frames shines, providing peace of mind for long-term comfort seekers. Additionally, Joybird's sustainability efforts may attract eco-conscious customers looking for a greener option. In the world of couches, the choice between Target and Joybird ultimately comes down to style preferences, durability needs, and sustainability concerns.
BRAND #1: Target
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
Joybird was launched in 2013 and instantly charmed the world with their Instagram-worthy couches. They've since cemented themselves as one of the top online furniture brands. They are currently owned by La-Z-Boy.
Joybird | Brand Summary
Joybird has stood the test of time and firmly cemented themselves as one of the best online couch retailers at their price point. They have a professional-yet-fun presentation, offer great quality products for the price, and allow customers to pick from dozens of beautiful fabrics.
I have a few minor gripes with the website shopping experience and I’d encourage everyone to thoroughly examine the shipping and return policies, but overall there’s very little to criticize. Dare I say that Joybird sparks joy? I do dare.
Couch Potato Note: Joybird is almost always on sale for up to 30% off. For this review, their price point is assumed to be 30% off the listed price. You should always wait for a sale before you buy a couch from Joybird (and you won’t have to wait very long). For all intents and purposes, their sale price is their actual price.
Joybird presents itself as a fun, trendy, and flashy brand. And for the most part, their couches deliver on that promise. But there are a few aspects that might detract from their appeal. Their couches are all made in Mexico, which also means that their lead times are not quite as good as other brands. Pricey white glove delivery and potentially costly returns might make ordering online feel like a gamble. And while Joybird has a huge fabric selection for their custom couches, choosing certain fabrics can add hundreds of dollars to your order.
On the flip side, Joybird furniture has many brick-and-mortar locations in major metropolitan areas, allowing you to test out their couches in person. This is rare for an online couch company but is a major perk. Like Apt2B, Joybird has a large selection of stylish couches in a huge range of sizes and configurations. They offer loveseats all the way up through large modular sectional sofas. Joybird also has a great selection of affordable sofa beds and sleeper sectional sofas. They also back their high-quality couch frames with a lifetime warranty as well as a 1-year warranty on their top-tier upholstery craftsmanship. If you want it, Joybird has it.
In the clash of Target versus Joybird, Joybird steals the show with its high-quality materials, extensive fabric choices, and top-notch customer service. The brand's commitment to durability, style, and customer satisfaction sets it apart, making Joybird the ultimate winner in the realm of fashionable and comfy couches.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
