Target vs Interior Define: Who Has Better Couches?
Curious to uncover the superior sofa brand for your relaxation haven – Target or Interior Define? Dive into the realm of comfy seating where style meets substance in an exciting matchup of couch contenders.
Alex Back | Couch.com CEO & Founder
We independently select everything we recommend. When you buy through our links, we may earn a commission.
Plunge into the arena of home comfort as we pit Target against Interior Define in the ultimate sofa showdown. Get set to explore how these couch connoisseurs stack up to cater to your lounging desires in this face-off of furniture favorites.
Side By Side
Features
Target
Interior Define
Made to Order Lead Times
N/A
6-14 weeks
Free Shipping Option
White Glove Delivery Option
$99-$249+
Return Option
Warranty Included
Financing Option
Affirm / Target RedCard
Afterpay
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
Import
Avg. 3-Seat Couch Price
$-$$
$$$-$$$$
In terms of style, durability, sustainability, and overall value, Interior Define emerges as the top contender in the premium category for its extensive customization, high-quality materials, and sustainable practices. On the other hand, Target, falling under the mid-range segment, offers trendy designs and decent quality, making it a solid pick for budget-conscious shoppers. With superior durability, unique style options, and a focus on sustainability, Interior Define presents a compelling choice for those seeking long-lasting, customizable sofas.
BRAND #1: Target
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
Founded in 2014, Interior Define sought to revolutionize the custom sofa market by offering high-quality, personalized furniture at a more accessible price point. Under the new leadership of Havenly CEO Lee Mayer, the brand continues to thrive, emphasizing innovative design, a wide range of customization options, and a commitment to customer satisfaction. While their sofas are made overseas, their dedication to quality craftsmanship and attention to detail shines through in every piece.
Interior Define | Brand Summary
If you love highly personalized, design-forward furniture, Interior Define is a standout. Their attention to detail, top-tier craftsmanship, and extensive customization make them a go-to for those who want a one-of-a-kind sofa.
Interior Define is a dream come true for those who crave a sofa that's uniquely theirs. With an almost overwhelming array of choices – from fabrics and colors to leg styles and cushion fills – you can design a piece that perfectly reflects your personality and style.
Plus, their commitment to quality shines through with premium materials and a 10-year warranty on the frame, so you can rest assured your custom creation is built to last. And the cherry on top? White-glove delivery means you won't have to lift a finger (except maybe to choose your favorite throw pillows).
But let's not sugarcoat it – the path to your perfect sofa might require a bit of patience. Since each piece is made to order, expect to wait up to 14 weeks for delivery. And while those customizable options are a dream, they also mean you'll want to be pretty darn sure about your choices before you click "buy." After all, a 50% restocking fee for returns isn't exactly pocket change. But hey, if you're the type who does their research and knows exactly what they want, this shouldn't be a dealbreaker.
In a nutshell, Interior Define is a haven for design enthusiasts who prioritize quality and individuality. If you're willing to invest in a statement piece that's tailored to your unique taste and don't mind waiting a bit longer for delivery, then Interior Define might just be your furniture soulmate.
In this showdown, Interior Define clinches the victory with its unrivaled customization options, superior durability, and sustainable practices, making it a premium choice for those valuing individuality and top-notch quality in their furniture. With a focus on high-quality materials and tailored design, Interior Define stands out as the top pick, offering a unique sofa experience that truly enhances your living space.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
