In a world of endless couch options, how do you choose between Target's affordability and CB2's style? Find out which brand has the comfiest seat in the house.
Alex Back | Couch.com CEO & Founder
Curious about which brand offers the comfiest couch for your space—Target or CB2? Dive into this comparison to find out which one might be your next lounge buddy.
Side By Side
Features
Target
CB2
Made to Order Lead Times
N/A
8 weeks
Free Shipping Option
White Glove Delivery Option
$279-$399
Return Option
Warranty Included
Financing Option
Affirm / Target RedCard
CB2 Credit Card
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
Import
Avg. 3-Seat Couch Price
$-$$
$$$
In the quest for the perfect couch, Target and CB2 each have their strengths. Target shines with its diverse styles, decent durability, and budget-friendly options, making it a go-to for trendy yet affordable pieces. Meanwhile, CB2 impresses with its meticulous attention to design detail, emphasizing modern, high-quality materials and a touch of luxury. When it comes to sustainability, both brands could enhance their transparency. While Target focuses on accessibility, CB2 caters more to design enthusiasts looking for a statement piece. Overall, the choice between the two brands boils down to personal style preferences, budget considerations, and the desired level of sophistication.
BRAND #1: Target
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
CB2, the younger sibling of Crate & Barrel, is a modern furniture brand that pushes the boundaries of design with its innovative and eye-catching pieces. They collaborate with top designers to create a unique aesthetic that blends contemporary style with a touch of eclecticism. CB2 is known for its emphasis on high-quality materials and craftsmanship, although their pricing tends to be on the higher end. While they have set ambitious sustainability goals, the lack of a warranty and strict return policy may be areas for improvement.
CB2 | Brand Summary
CB2 offers glamorous, stunning couch options, but their nonexistent warranty, concerning return policies, and expensive delivery charges are issues that are impossible to ignore. I love so much about the presentation, the brand, and the selection, but there’s room for serious improvement in the customer focus department.
Strict return policy for custom orders (non-returnable)
Expensive delivery charges
Requires 50% non-refundable deposit on custom orders
Limited transparency regarding materials and construction details
CB2 certainly knows how to make a statement with their glamorous and stylish sofas, featuring an impressive selection of high-quality fabrics and a handy online sectional builder for those who crave a truly custom piece.
Their white-glove delivery option adds a touch of luxury to the experience, while the availability of free swatches helps you confidently choose the perfect fabric.
However, CB2's allure might lose some of its luster when you delve deeper into their policies. The lack of a warranty on their couches is a notable concern, especially considering their price point. Additionally, their return policy is quite strict, especially for custom orders, which are non-returnable and require a hefty deposit.
Ultimately, CB2 could be a dream come true for design enthusiasts seeking a statement piece, as long as you're confident in your choices and willing to forgo the safety net of a warranty.
The clear winner in this comparison is CB2, standing out with its meticulous attention to detail, high-quality materials, and glamorous styles that cater to design enthusiasts looking for a touch of luxury. CB2's emphasis on customization and luxury touches make it a top pick for those seeking a statement piece with a blend of modern style and sophistication.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
