Seeking the perfect perch for your evening unwind? Join us as we unveil whether Target or Burrow crafts the ultimate coziness in your living space!
Alex Back | Couch.com CEO & Founder
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Picture this: you, lounging blissfully on the perfect couch. But wait, is it a Target creation or a Burrow masterpiece cradling you in comfort? Join us as we dissect these sofa sensations, bringing you the ultimate face-off in the quest for living room luxury.
Side By Side
Features
Target
Burrow
Made to Order Lead Times
N/A
N/A
Free Shipping Option
White Glove Delivery Option
Return Option
Warranty Included
Financing Option
Affirm / Target RedCard
Affirm
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$-$$
$$-$$$
When it comes to selecting the ultimate couch companion, the battle between Target and Burrow heats up. Target shines with a diverse array of styles, catering to different tastes and budgets, while Burrow's focus on modularity and sustainability adds a touch of modern flair. In terms of durability, Target offers decent quality for its price range, whereas Burrow's innovative designs pack a sustainability punch. While Target may appeal to those seeking a budget-friendly yet trendy option, Burrow stands out for its eco-conscious approach, making the choice between the two a tough but exciting decision.
BRAND #1: Target
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
Burrow is an online-only retailer that was founded in 2016. The original idea was actually a class project before it transformed into a real company. Burrow's goal was to modernize the entire couch shopping and couch ownership experience. Modularity, expandability, and ease of assembly were the core principles.
Burrow | Brand Summary
Burrow provides a clever and creative solution to the many issues that have historically plagued couches – bulkiness, inflexibility, and immobility to name a few. Burrow’s modern, modular methodology has some major benefits over the competition, but it also leads to several flaws that are hard to gloss over. Their emphasis on sustainability and eco-friendly practices are admirable and commendable. However, the materials used for their modular couches are not as high a quality as you’d hope for given the price.
Burrow’s primary goal is to modernize the furniture market. Their couches are designed to be modular and expandable so that they can grow with you. They’re also delivered in boxes and easily assembled and disassembled. Great for apartment dwellers!
Burrow’s couches ship for free via FedEx, though you might end up with a dozen boxes if you order a sectional. Their couches come with a 1-year warranty on craftsmanship. A Mulberry extended warranty is also available, which protects against accidents and damage.
Several of Burrow’s couches have multiple customization options so you can really design a sofa that suits your style. There are also modern, high-tech options like having a phone charger built right into the couch. Perfect for those nights you’re browsing on your phone while half-watching “Love is Blind” on TV.
One of Burrow’s drawbacks is that the material quality could be better. It’s not terrible at the lower end of their price range, but for their higher-priced couches, the cushions could feature higher-quality fill materials. On top of that, their business model implies that their couches will be inexpensive, but they can actually get quite pricey.
Lead times are also longer than you’d expect. If a couch is in-stock it could ship out in 1-2 weeks. It could take 4-6 weeks or even 4 months if not. And once your couch arrives, assembly can be much more challenging than advertised.
In the realm of sofas, Burrow emerges as the clear victor. Its focus on modularity, sustainability, and modern tech elevates the couch game to new heights. With innovative features like modular design and eco-friendly practices, Burrow cements its position as the go-to choice for those seeking style, durability, and sustainability in their living room centerpiece.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
