Excited to find out which couch contender earns the top spot? Can AllModern's modern elegance outclass Target's trendy designs? Get ready to unravel the sofa saga!
Alex Back | Couch.com CEO & Founder
We independently select everything we recommend. When you buy through our links, we may earn a commission.
Welcome to the ultimate couch duel where Target and AllModern go head-to-head in a battle of comfort and style supremacy. Buckle up as we explore the unique offerings of each brand, making it easier for you to decide which one fits best with your living space.
Side By Side
Features
Target
AllModern
Made to Order Lead Times
N/A
3-5 weeks
Free Shipping Option
White Glove Delivery Option
$149.99
Return Option
Warranty Included
Financing Option
Affirm / Target RedCard
Affirm / Bread Pay / AllModern Credit Card
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$-$$
$$
Looking at style, durability, sustainability, and overall value, Target impresses with its trendy and budget-friendly designs, while AllModern stands out with its extensive variety and customer-focused approach. Target's emphasis on affordability may attract budget-conscious buyers, while AllModern's trendy designs and quality materials could sway those seeking a stylish yet accessible option.
BRAND #1: Target
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
Founded in 2006, AllModern revolutionized the online furniture market with its wide selection of modern designs. Now owned by Wayfair, AllModern continues to offer affordable furniture options, including both imported and USA-made couches. Their focus on convenience and affordability appeals to a broad range of customers. While they may lack a cohesive brand identity and could improve transparency regarding materials and construction, AllModern remains a popular destination for those seeking trendy furniture at accessible prices.
AllModern | Brand Summary
AllModern seems to have two clashing identities. On the surface, AllModern appears to be a place to shop for affordable furniture, offering inexpensive but trendy couches that are relatively well-priced (All Modern Furniture is owned by Wayfair, after all). But beneath that is a company that custom builds couches in the USA. These are surprisingly high quality considering the low price tag.
Yet you might never know the second option exists due to the way AllModern furniture hides it on their site. If I were only rating their made in the USA couches, they’d probably be closer to a 92%. But when you factor in the abundance of imported, lower-quality couches that are actually on display, an 85% feels more appropriate.
Potentially inconsistent quality for 3rd party couches
30-day return window with potential fees
Lack of transparency regarding materials and construction for some couches
No free shipping on all couches
Limited fabric swatch options for some couches
AllModern is a haven for budget-minded shoppers seeking a trendy new sofa. Their vast selection spans a wide range of styles and colors, ensuring you'll find something that speaks to your unique taste. With in-stock couches shipping out in as little as two days and free white-glove delivery on many models, your new centerpiece could be gracing your living room in no time. Those opting for one of their USA-made couches can rest easy knowing they come with a 3-year warranty and are constructed with durable mortise and tenon joints.
However, navigating AllModern's offerings requires a discerning eye. While their USA-made sofas generally boast good quality, their third-party couches can be a mixed bag. Some lack detailed information about materials and construction, making it difficult to assess their long-term durability. Additionally, the 30-day return window might feel a bit short, especially with the potential for restocking fees and the responsibility of return shipping falling on the customer.
Despite these caveats, All Modern Furniture remains an appealing option for those who prioritize style and affordability. With a little research and careful consideration of the specific sofa model, you can find a stylish and functional piece that fits your budget and lifestyle. Just be aware that their offerings might not satisfy those seeking the highest-quality materials or a hassle-free return experience.
The winner in the battle of sofas is AllModern, with its diverse range of styles, quality materials, and customer-centric approach. If you value a blend of affordability and modern design, AllModern emerges as the top choice, offering trendy and accessible couches that balance style and function perfectly.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
