Couch Comparisons

Rove Concepts vs What A Room: Who Has Better Couches?

Looking to redefine your relaxation space with a statement couch? Find out if Rove Concepts or What A Room takes the crown in the quest for the perfect blend of style and comfort.
Alex Back | Couch.com CEO & Founder
Rove Concepts vs What A Room

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    Step into the realm of designer sofas as we pit Rove Concepts against What A Room. Curious about which brand ticks all the boxes for your living room upgrade? Discover how these furniture powerhouses stack up and revolutionize your seating experience.

    Side By Side

    Features
    Rove Concepts
    What A Room
    Made to Order Lead Times 14-25 weeks 4-6 weeks
    Free Shipping Option
    White Glove Delivery Option $300-$479 $99+
    Return Option
    Warranty Included
    Financing Option Klarna Affirm, Shop Pay
    Assembly Required Varies
    Large Fabric Selection
    Free Swatches Available
    Manufacturing Origin China USA
    Avg. 3-Seat Couch Price $$-$$$ $$$

    Exploring Rove Concepts and What A Room reveals unique strengths in style, durability, sustainability, and overall value. Rove Concepts boasts elegant designs and a commitment to sustainability, appealing to those who value modern flair and eco-conscious choices. What A Room's focus on customization and high-resilience foam cushions caters to buyers seeking personalized options and durable comfort. Both brands offer exceptional value, making the decision tougher between elegant style or customizable durability.


    BRAND #1: Rove Concepts

    The image displays the logo of "Rove Concepts." The text "ROVE" is in bold black font, while "CONCEPTS" is in a lighter black font, all set against a plain white background.

    Founded in 2011, Rove Concepts has quickly become a recognized name in contemporary furniture, thanks to their commitment to blending luxury with sustainability. Their sofas, crafted with meticulous attention to detail and high-quality materials, speak to their dedication to excellence. Rove Concepts' unique selling point lies in its ability to offer stylish, functional, and eco-conscious furniture that enhances the modern living experience.

    Rove Concepts | Brand Summary

    Rove Concepts has genuinely impressed me with their dedication to blending contemporary style with functional comfort. Their collection radiates a unique charm that captures the essence of modern living spaces, providing options that range from the understated to the statement-making. The attention to detail in their craftsmanship and the use of high-quality materials speak volumes about their commitment to excellence. Diving into the Rove Concepts experience, I've noticed an unwavering focus on customer satisfaction and a brand vibe that's both welcoming and inspiring. Whether it's the plush comfort of their sofas or the sleek, clean lines that define their aesthetic, Rove Concepts seems to strike an admirable balance.

    Rove Concepts | PotatoMeter Rating:

    Online Shopping Experience Score 87%
    Durability and Quality Score 87%
    Shipping and Lead Time Score 89%
    Vibe Check Score 88%
    Customer Focus Score 90%
    Overall PotatoMeter Rating 89%
    Read Our Rove Concepts Brand Review

    Rove Concepts | Pros & Cons

    Pros
    • Elegant designs with a modern flair
    • High-quality, durable materials like top-grain leather and hardwood
    • 5-year warranty on frame and 1-year warranty on soft parts
    • 30-day return window with assisted returns in some areas
    • Free fabric swatches for confident decision-making
    • Strong commitment to sustainability with eco-friendly materials
    Cons
    • Made-to-order and pre-order items have longer lead times
    • Return shipping costs & restocking fees apply for returns outside the fulfillment area
    • Limited performance fabric choices
    • Limited transparency regarding specific construction details
    • Financing options are limited to Klarna
    • Membership is required for 25% off discount

    Rove Concepts is a brand that seamlessly blends contemporary style with functional comfort. Their sofas are more than just furniture; they are a testament to meticulous craftsmanship and a dedication to quality. With high-quality materials and a generous warranty, Rove Concepts sofas promise durability and lasting comfort. The brand also shines in its customer focus, offering free swatches and a smooth shipping experience.

    Be prepared for some assembly and note that returns can be tricky and costly outside of their fulfillment area. Customization with Rove Concepts furniture is limited, although their wide fabric selection is a plus. While their sofas might not be the most budget-friendly, the investment promises to elevate your living space with a touch of modern elegance and sustainable consciousness.

    Shop Rove Concepts Now

    BRAND #2: What A Room

    A black and white line drawing depicting a woman playing guitar. She is seated with long hair and is shown in a relaxed pose. Her eyes are closed as she strums the guitar, conveying a sense of concentration and enjoyment.

    What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.

    What A Room | Brand Summary

    When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?

    As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.

    Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.

    What A Room | PotatoMeter Rating

    Online Shopping Experience Score 84%
    Durability and Quality Score 86%
    Shipping and Lead Time Score 88%
    Vibe Check Score 83%
    Customer Focus Score 86%
    Overall PotatoMeter Rating 85%
    Read Our What A Room Brand Review

    What A Room | Pros & Cons

    Pros
    • Fully customizable sofas and sectionals
    • Quick manufacturing times (4-6 weeks)
    • High-resilience foam cushions for durability
    • Eco-friendly, PFAS-free fabrics
    • Made in the USA with quality craftsmanship
    • Personalized customer service with design consultations
    Cons
    • 20% restocking fee for returns
    • No free shipping option, delivery fees can be high

    What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.

    However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.

    On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.

    Shop What A Room Now

    And the winner is...

    In the battle of sofas, Rove Concepts emerges as the triumphant winner. Its blend of elegant designs, sustainability, and customer-focused approach cements its position as the top choice for those seeking modern flair and durable luxury. Rove Concepts' commitment to excellence and unique blend of style and function make it a standout option for those looking to elevate their living space.

    A smiling man with short brown hair and a beard stands on a beach during sunset. He is wearing a black short-sleeved shirt with small white dots. The ocean and sandy shore are in the background, creating a warm and relaxed atmosphere.
    Alex Back
    Couch.com CEO & Founder
    Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
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