Wondering where to land your next couch: MadeRight CA or Target? Discover which sofa heavyweight wins this showdown as we unveil the secrets behind these famous brands!
Alex Back | Couch.com CEO & Founder
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The battle of the couches is on! MadeRight CA and Target go head-to-head in this epic comparison. Get ready to uncover the sofa secrets these brands are hiding!
Side By Side
Features
MadeRight CA
Target
Made to Order Lead Times
3-4 weeks
N/A
Free Shipping Option
White Glove Delivery Option
Return Option
Warranty Included
Financing Option
Affirm / Target RedCard
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA + Import
Avg. 3-Seat Couch Price
$$$-$$$$
$-$$
As we weigh the sofa contenders, MadeRight CA and Target deliver distinct offerings. MadeRight CA stands out with customizability and premium materials, placing itself in the premium to luxury price range. With a focus on durability and long-lasting style, MadeRight CA excels in quality. On the other hand, Target appeals to budget and mid-range buyers with trendy designs, though durability and customization options may not reach the same level as MadeRight CA. While MadeRight CA prioritizes sustainability and offers a lifetime frame warranty, Target shines in affordability and variety, targeting a different market segment.
BRAND #1: MadeRight CA
MadeRight CA is a relatively new brand that's shaking up the online sofa industry. Founded by furniture industry veteran Edgar Blazona, they're on a mission to create high-quality, customizable sofas that are made to last. Their "anti-brand" approach and focus on customer satisfaction have earned them a loyal following, and their commitment to American manufacturing and sustainable practices sets them apart from the competition. MadeRight CA's sofas are designed to be an investment in comfort, style, and longevity.
MadeRight CA | Brand Summary
MadeRight CA has swiftly earned a spot on my "favorite sofa brands" list! Their quality and craftsmanship are impressive. I particularly love their commitment to customer satisfaction, with a unique "Sit Fit" consulting program that helps customers find the perfect sofa. Thanks to their dedication to premium materials and thoughtful construction, MadeRight CA sofas and sectionals are stylish, comfortable, and built to last.
What sets MadeRight CA apart is a focus on crafting timeless pieces (rather than hopping on trend bandwagons) to elevate any living space. Their excellent customer experience and dedication to building a community of furniture enthusiasts are redefining what it means to be a sofa brand.
MadeRight CA is making waves in the online sofa world with their commitment to quality, customization, and customer satisfaction. Their sofas are handcrafted in the USA using premium materials, and they offer a wide range of styles and configurations to suit different tastes. Plus, their "Sit Fit" program and generous return policy make them a great choice for those who want to be sure they're getting the perfect sofa.
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
In the battle of the sofas, MadeRight CA shines as the clear winner. Offering premium customizability, top-tier materials, and a strong focus on sustainability and durability, MadeRight CA stands out as the ultimate choice for those seeking quality and longevity in their furniture. Target, while affordable and trendy, falls short on the longevity and premium quality that MadeRight CA provides, making MadeRight CA the top choice in this sofa face-off.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
