Lulu and Georgia vs TOV Furniture: Who Has Better Couches?
Searching for the ultimate lounge companion? Peek inside the showdown between Lulu and Georgia vs. TOV Furniture. Settle in and discover the coziest contender!
Alex Back | Couch.com CEO & Founder
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Looking for a front-row seat to the ultimate couch clash? Select your snug side as we navigate through the couch showdown of the century: Lulu and Georgia vs. TOV Furniture. Get comfy and let's uncover which brand has the winning edge!
Side By Side
Features
Lulu and Georgia
TOV Furniture
Made to Order Lead Times
6-10 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$369
$149+
Return Option
Warranty Included
Financing Option
Affirm
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
Import
Avg. 3-Seat Couch Price
$$$-$$$$
$$
When it comes to style, Lulu and Georgia offer designer sofa styles and sustainably made options, while TOV Furniture provides trendy designs at an affordable price. In terms of durability, Lulu and Georgia excels in varied fabric selections and some US manufacturing, while TOV Furniture focuses on solid wood frames for sturdiness. Both brands have room for improvement in areas like limited customization options and mixed reviews on durability. While Lulu and Georgia leans towards premium to luxury pricing, TOV Furniture targets the mid-range market, offering a balance of style and cost-effectiveness.
BRAND #1: Lulu and Georgia
Lulu and Georgia is an online-only retailer that launched in 2012. The founder, Sara Sugarman Brenner, named the company after her grandfather, Lou, and her father, George.
Lulu and Georgia | Brand Summary
Lulu and Georgia has a wonderful presentation for its couch products, you can tell by reading Lulu and Georgia reviews. Lulu and Georgia often have sales, particularly around holiday weekends and special occasions, which can include significant discounts. Everything about their website makes me want to shop with them. But when the average price point for a standard 3-seater exceeds $3,000 I’m forced to be more critical about the quality, customer focus, and the overall brand presentation. In this case, Lulu and Georgia furniture falls short in some of the most important aspects.
Lulu and Georgia furniture partners with designers to offer exclusive sofa styles, which are absolutely gorgeous. However, they also supply couches from third-party manufacturers. This results in some couches being made in the USA while others are imported from overseas. However, the quality of construction is good regardless of their origins. On top of that, we love the fact that they’re a female-founded company. Lulu and Georgia also puts an emphasis on sustainability, especially as part of their future plans. It's always a plus!
We do wish that Lulu and Georgia’s customer focus were stronger. You can’t return their made-to-order couches, but they do have a 60-day return window for their In-Stock or Ready-to-Ship couches (if you can stomach the 25% fee). But their lack of couch warranties is a real killer. On top of that, their limited fabric options and limited customizations are also disappointing. These shortcomings could be overlooked, but Lulu and Georgia’s prices are also quite high compared to competitors. When standard, 3-seater sofas are $3,000 to $4,000 you’d hope for more peace of mind with your purchase.
Founded in 2013, TOV Furniture is a stylish and budget-friendly furniture brand that aims to make high-end design accessible to all. Their commitment to affordability is evident in their competitive prices and partnerships with female artisans. While their pieces may not be the most durable on the market, their focus on trendy designs and accessible prices makes them a popular choice for those seeking to elevate their living spaces without emptying their wallets.
TOV Furniture | Brand Summary
TOV Furniture is all about the look. And, somehow, they're doing it at an affordable price point. This is definitely the brand to check out if you want your living room to feel like something out of a design magazine without spending your life savings. While some super high-end brands might have slightly better craftsmanship, TOV delivers quality construction at a much more accessible price point. It's clear that they put effort into making their pieces feel special. I wouldn't hesitate to recommend TOV to a friend looking for a fashion-forward sofa upgrade.
TOV Furniture is a haven for design enthusiasts seeking trendy and affordable sofas. Their focus on style and accessibility is evident in their vast collection of eye-catching pieces. However, be prepared for a potential compromise on durability, as some materials might not withstand the test of time as well as higher-end brands. The limited return window and customer-borne return shipping costs might also raise concerns. But hey, if you're looking to refresh your living space with a statement piece without breaking the bank, TOV Furniture might be just what your inner interior designer ordered. Just be sure to choose durable fabrics and manage your expectations regarding longevity.
In the realm of couch champions, Lulu and Georgia shine with their designer styles and sustainable practices, making them the ultimate winner in this cozy competition. Their dedication to craftsmanship and exclusivity gives them the edge over TOV Furniture, appealing to those seeking premium comfort with a touch of luxury.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
