Lulu and Georgia vs Floyd: Who Has Better Couches?
Which brand's couch will claim the throne in your living room: Lulu and Georgia or Floyd? Find out who wins in the battle of comfort, style, and durability!
Alex Back | Couch.com CEO & Founder
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Get ready to witness a clash of couch titans! Today, we're pitting Lulu and Georgia against Floyd to see who reigns supreme in the world of seating comfort. Can't decide which brand is right for you? Let's break it down and help you choose the perfect couch companion.
Side By Side
Features
Lulu and Georgia
Floyd
Made to Order Lead Times
6-10 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$369
Return Option
Warranty Included
Financing Option
Affirm
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$$$-$$$$
$$-$$$
When comparing Lulu and Georgia with Floyd, Lulu and Georgia offer a wider range of styles, longer warranty coverage, and a slightly higher price point in the premium to luxury range. On the other hand, Floyd shines with unique fabric options, extended warranty availability, and simpler assembly requirements, providing a mid-range to premium pricing offering.
BRAND #1: Lulu and Georgia
Lulu and Georgia is an online-only retailer that launched in 2012. The founder, Sara Sugarman Brenner, named the company after her grandfather, Lou, and her father, George.
Lulu and Georgia | Brand Summary
Lulu and Georgia has a wonderful presentation for its couch products, you can tell by reading Lulu and Georgia reviews. Lulu and Georgia often have sales, particularly around holiday weekends and special occasions, which can include significant discounts. Everything about their website makes me want to shop with them. But when the average price point for a standard 3-seater exceeds $3,000 I’m forced to be more critical about the quality, customer focus, and the overall brand presentation. In this case, Lulu and Georgia furniture falls short in some of the most important aspects.
Lulu and Georgia furniture partners with designers to offer exclusive sofa styles, which are absolutely gorgeous. However, they also supply couches from third-party manufacturers. This results in some couches being made in the USA while others are imported from overseas. However, the quality of construction is good regardless of their origins. On top of that, we love the fact that they’re a female-founded company. Lulu and Georgia also puts an emphasis on sustainability, especially as part of their future plans. It's always a plus!
We do wish that Lulu and Georgia’s customer focus were stronger. You can’t return their made-to-order couches, but they do have a 60-day return window for their In-Stock or Ready-to-Ship couches (if you can stomach the 25% fee). But their lack of couch warranties is a real killer. On top of that, their limited fabric options and limited customizations are also disappointing. These shortcomings could be overlooked, but Lulu and Georgia’s prices are also quite high compared to competitors. When standard, 3-seater sofas are $3,000 to $4,000 you’d hope for more peace of mind with your purchase.
Floyd is an online-only retailer that was founded in 2013 in Detroit, Michigan. The company's first product was called the Floyd Leg and was as simple as it sounds – a leg that could transform any flat object into a table. This simple design philosophy is evident across all their products, even their website.
Floyd | Brand Summary
Floyd has a very well-designed website that also reflects the design principles of their limited couch offerings. But once you peel back the glamorous veneer, you might be disappointed by the overall quality, customer focus, and lead times. There’s a lot to love with Floyd, but the fact that they only have 3 couch options means that you’d expect them to absolutely nail everything else. Unfortunately, they fall short, especially at their price range.
The first thing you’ll notice about Floyd is how special and stylish their sofas are. And that really is the company’s main draw. They also have one of the most unique and eye-catching fabric collections we’ve ever seen. Some fabrics are recycled cotton. Others have multi-colored cross-weaves. Some are made from Norwegian and New Zealand wool. Fancy! Their signature sofa (aptly named “The Sofa”) has an industrial, reclaimed look to it. Everything about Floyd’s design sensibility is simply cool.
Floyd does provide a 1 year warranty on their craftsmanship. Customers can also purchase an extended warranty through Mulberry that provides coverage for any type of accident or damage.
Although Floyd does not offer white glove delivery options, only The Sofa requires any assembly. And even then, it’s rather simple and straightforward. You won’t have a marital crisis trying to assemble it.
But there are certainly downsides to Floyd. They have unexpectedly long lead times for their limited offering. It can often take 6-10 weeks before a couch ships out. Shipping also costs 12% of your order total (max $299).
The material quality for the price is OK if you’re buying a smaller couch. But you can easily spend $3,000+ on a Floyd couch. At that price point we’d like to see higher quality cushion fill and sturdier frames.
After considering all factors, the crown undoubtedly goes to Floyd in the couch battle. Floyd's exceptional fabric collection, extended warranty options, and straightforward assembly make it a top choice for style-conscious buyers seeking premium quality.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.