Interior Define vs AllModern: Who Has Better Couches?
Searching for the perfect cozy retreat at home? Wondering which brand, Interior Define or AllModern, offers the ideal mix of style and comfort for your living space? Let's embark on a journey to find your ultimate lounging companion.
Alex Back | Couch.com CEO & Founder
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Ready to explore the realm of custom couches and discover whether Interior Define or AllModern steals the show in comfort and style? Get your popcorn ready as we venture into the world of cozy seating to find out which brand takes the crown in crafting your perfect lounging companion.
Side By Side
Features
Interior Define
AllModern
Made to Order Lead Times
6-14 weeks
3-5 weeks
Free Shipping Option
White Glove Delivery Option
$99-$249+
$149.99
Return Option
Warranty Included
Financing Option
Afterpay
Affirm / Bread Pay / AllModern Credit Card
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
Import
USA + Import
Avg. 3-Seat Couch Price
$$$-$$$$
$$
Exploring the style arena, Interior Define presents an array of customization options for unique personal touches, appealing to those valuing individuality in their furniture. Regarding durability, Interior Define shines with its high-quality materials and construction, ensuring longevity in each piece, while AllModern offers a vast selection of trendy yet potentially varying quality couches. In terms of sustainability, Interior Define's commitment to premium materials and craftsmanship provides a long-lasting choice, contrasting with AllModern's diverse range that may have fluctuating sustainability standards. When considering overall value, Interior Define's tailored creations and focus on enduring quality make it a prime choice for those valuing standout pieces, while AllModern's affordability and trend-focused designs cater to budget-conscious shoppers seeking modern flair.
BRAND #1: Interior Define
Founded in 2014, Interior Define sought to revolutionize the custom sofa market by offering high-quality, personalized furniture at a more accessible price point. Under the new leadership of Havenly CEO Lee Mayer, the brand continues to thrive, emphasizing innovative design, a wide range of customization options, and a commitment to customer satisfaction. While their sofas are made overseas, their dedication to quality craftsmanship and attention to detail shines through in every piece.
Interior Define | Brand Summary
If you’re a die-hard design nerd like myself, Interior Define is a big deal. They understand that your sofa should be a reflection of your personality, not just another piece of furniture. Their craftsmanship is solid, their Design Experts are surprisingly helpful, and wow, their customization options are impressive. Some of their price points might raise an eyebrow, and they won’t be winning any awards for speedy delivery. But if you’re craving a sofa with serious pizzazz that’s built to last, Interior Define deserves a close look. Their sofas can significantly enhance the new interior of your living space.
Interior Define is a dream come true for those who crave a sofa that's uniquely theirs. With an almost overwhelming array of choices – from fabrics and colors to leg styles and cushion fills – you can design a piece that perfectly reflects your personality and style.
Plus, their commitment to quality shines through with premium materials and a 10-year warranty on the frame, so you can rest assured your custom creation is built to last. And the cherry on top? White-glove delivery means you won't have to lift a finger (except maybe to choose your favorite throw pillows).
But let's not sugarcoat it – the path to your perfect sofa might require a bit of patience. Since each piece is made to order, expect to wait up to 14 weeks for delivery. And while those customizable options are a dream, they also mean you'll want to be pretty darn sure about your choices before you click "buy." After all, a 50% restocking fee for returns isn't exactly pocket change. But hey, if you're the type who does their research and knows exactly what they want, this shouldn't be a dealbreaker.
In a nutshell, Interior Define is a haven for design enthusiasts who prioritize quality and individuality. If you're willing to invest in a statement piece that's tailored to your unique taste and don't mind waiting a bit longer for delivery, then Interior Define might just be your furniture soulmate.
Founded in 2006, AllModern revolutionized the online furniture market with its wide selection of modern designs. Now owned by Wayfair, AllModern continues to offer affordable furniture options, including both imported and USA-made couches. Their focus on convenience and affordability appeals to a broad range of customers. While they may lack a cohesive brand identity and could improve transparency regarding materials and construction, AllModern remains a popular destination for those seeking trendy furniture at accessible prices.
AllModern | Brand Summary
AllModern seems to have two clashing identities. On the surface, AllModern appears to be a place to shop for affordable furniture, offering inexpensive but trendy couches that are relatively well-priced (All Modern Furniture is owned by Wayfair, after all). But beneath that is a company that custom builds couches in the USA. These are surprisingly high quality considering the low price tag.
Yet you might never know the second option exists due to the way AllModern furniture hides it on their site. If I were only rating their made in the USA couches, they’d probably be closer to a 92%. But when you factor in the abundance of imported, lower-quality couches that are actually on display, an 85% feels more appropriate.
Potentially inconsistent quality for 3rd party couches
30-day return window with potential fees
Lack of transparency regarding materials and construction for some couches
No free shipping on all couches
Limited fabric swatch options for some couches
AllModern is a haven for budget-minded shoppers seeking a trendy new sofa. Their vast selection spans a wide range of styles and colors, ensuring you'll find something that speaks to your unique taste. With in-stock couches shipping out in as little as two days and free white-glove delivery on many models, your new centerpiece could be gracing your living room in no time. Those opting for one of their USA-made couches can rest easy knowing they come with a 3-year warranty and are constructed with durable mortise and tenon joints.
However, navigating AllModern's offerings requires a discerning eye. While their USA-made sofas generally boast good quality, their third-party couches can be a mixed bag. Some lack detailed information about materials and construction, making it difficult to assess their long-term durability. Additionally, the 30-day return window might feel a bit short, especially with the potential for restocking fees and the responsibility of return shipping falling on the customer.
Despite these caveats, All Modern Furniture remains an appealing option for those who prioritize style and affordability. With a little research and careful consideration of the specific sofa model, you can find a stylish and functional piece that fits your budget and lifestyle. Just be aware that their offerings might not satisfy those seeking the highest-quality materials or a hassle-free return experience.
In the battle of custom couches, Interior Define takes the crown with its unparalleled customization options, premium materials, and long-lasting quality, making it a standout choice for those valuing individuality and enduring style. With its commitment to excellence in design and durability, Interior Define emerges as the unbeatable brand in this cozy seating competition.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
