Which brand serves up the perfect combination of style and durability - Floyd or Target? Let's unravel the sofa secrets and find out who reigns supreme in the world of couches!
Alex Back | Couch.com CEO & Founder
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Are you ready for a furniture face-off? It's Floyd vs. Target in the ultimate couch showdown! Let's explore which brand offers the comfiest, trendiest, and most durable seating options for your cozy corner at home.
Side By Side
Features
Floyd
Target
Made to Order Lead Times
N/A
N/A
Free Shipping Option
White Glove Delivery Option
Return Option
Warranty Included
Financing Option
Affirm
Affirm / Target RedCard
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$$-$$$
$-$$
In terms of style, Floyd stands out with unique fabric collections and modern designs, complemented by a 1-year warranty. Conversely, Target offers trendy and affordable options with an easy-to-clean fabric selection and a 90-day return window. While Floyd leans towards the premium price category, Target caters to budget-conscious shoppers with a diverse range of styles and pricing, providing great value for those seeking trendy and durable sofas.
BRAND #1: Floyd
Floyd is an online-only retailer that was founded in 2013 in Detroit, Michigan. The company's first product was called the Floyd Leg and was as simple as it sounds – a leg that could transform any flat object into a table. This simple design philosophy is evident across all their products, even their website.
Floyd | Brand Summary
Floyd has a very well-designed website that also reflects the design principles of their limited couch offerings. But once you peel back the glamorous veneer, you might be disappointed by the overall quality, customer focus, and lead times. There’s a lot to love with Floyd, but the fact that they only have 3 couch options means that you’d expect them to absolutely nail everything else. Unfortunately, they fall short, especially at their price range.
The first thing you’ll notice about Floyd is how special and stylish their sofas are. And that really is the company’s main draw. They also have one of the most unique and eye-catching fabric collections we’ve ever seen. Some fabrics are recycled cotton. Others have multi-colored cross-weaves. Some are made from Norwegian and New Zealand wool. Fancy! Their signature sofa (aptly named “The Sofa”) has an industrial, reclaimed look to it. Everything about Floyd’s design sensibility is simply cool.
Floyd does provide a 1 year warranty on their craftsmanship. Customers can also purchase an extended warranty through Mulberry that provides coverage for any type of accident or damage.
Although Floyd does not offer white glove delivery options, only The Sofa requires any assembly. And even then, it’s rather simple and straightforward. You won’t have a marital crisis trying to assemble it.
But there are certainly downsides to Floyd. They have unexpectedly long lead times for their limited offering. It can often take 6-10 weeks before a couch ships out. Shipping also costs 12% of your order total (max $299).
The material quality for the price is OK if you’re buying a smaller couch. But you can easily spend $3,000+ on a Floyd couch. At that price point we’d like to see higher quality cushion fill and sturdier frames.
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
Target takes the crown in this sofa showdown, offering trendy designs, affordability, and great value for budget-conscious shoppers. With a diverse range of stylish options and convenient features, Target stands out as the brand of choice for those seeking both comfort and savings.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.