Couch Comparisons

Ethan Allen vs Apt2B: Who Has Better Couches?

Who crafts the finest couches in town, Ethan Allen or Apt2B? Uncover the sofa king among these two top brands!
Ethan Allen vs Apt2B
Get your popcorn ready because it's time for a furniture face-off! Ethan Allen squares off against Apt2B in a showdown of high-quality sofas. Which brand will win the title of the best couch provider? Let's find out!

Side By Side

Features
Ethan Allen
Apt2B
Made to Order Lead Times 5-7 weeks 2-4 weeks
Free Shipping Option
White Glove Delivery Option $99+ $149
Return Option
Warranty Included
Financing Option Ethan Allen Platinum Card Bread Pay
Assembly Required Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin North America USA + Import
Avg. 3-Seat Couch Price $$$-$$$$ $$$

In the style arena, Ethan Allen offers classic charm and enduring craftsmanship, catering to those looking for timeless elegance. While both brands provide durability, Ethan Allen's lifetime warranty on mechanisms gives it an edge in long-term value. Sustainability-wise, Apt2B excels in providing made-in-the-USA options, appealing to eco-conscious buyers. In terms of overall value, Ethan Allen's premium price tag reflects its high-quality materials and customizable designs, making it a top choice for those seeking luxury furniture. Apt2B's focus on quality materials at a mid-range price point offers excellent value for buyers looking for stylish and durable options.


BRAND #1: Ethan Allen

The image features the "ETHAN ALLEN" logo in bold, black, uppercase letters on a white background.

Founded in 1932, Ethan Allen has become synonymous with American style and craftsmanship. Their commitment to quality and innovation has made them a trusted name in the furniture industry for nearly a century. They offer a vast array of customizable designs, allowing customers to create unique pieces that reflect their personal style. With a focus on sustainability and a dedication to providing a premium customer experience, Ethan Allen continues to be a top choice for those seeking high-quality, timeless furniture.

Ethan Allen | Brand Summary

Now, here's a brand that's been crafting sofas since before your grandpa was a twinkle in his dad's eye. They've practically written the book on American furniture style, and their couches are no exception. But what makes an Ethan Allen sofa truly stand out in a sea of seating options? Let me tell you, it's their unwavering commitment to quality, craftsmanship, and creating pieces that are truly built to last.

You can expect top-notch materials, customizable designs that let you express your unique style, and a white-glove customer service experience that'll make you feel like royalty. But are Ethan Allen sofas worth the investment? Let's dive deeper into their collection and find out.

Ethan Allen | PotatoMeter Rating:

Online Shopping Experience Score 93%
Durability and Quality Score 92%
Shipping and Lead Time Score 90%
Vibe Check Score 90%
Customer Focus Score 92%
Overall PotatoMeter Rating 91%
Read Our Ethan Allen Brand Review

Ethan Allen | Pros & Cons

Pros

  • High-quality materials (top-grain leather, performance fabrics)
  • Made in the USA
  • Lifetime warranty on mechanisms
  • Free swatches
  • White-glove delivery
  • Customizable designs

Cons

  • Pricey
  • Long lead times for custom orders
  • Limited warranty for upholstery
  • Limited in-stock options
  • Return policy only 10 days for Premier In-home Delivery

Ethan Allen is like the grand dame of American furniture, with a legacy that whispers of timeless elegance and craftsmanship. Their sofas, whether adorned in supple leather or plush velvet, exude a classic charm that's hard to resist. And with their commitment to quality, you can rest assured that your Ethan Allen couch will be a cherished companion for years to come. Plus, their white-glove delivery service is the cherry on top, ensuring a seamless and stress-free experience from showroom to living room.

Now, let's be real – this kind of luxury doesn't come cheap. Be prepared to loosen those purse strings for an Ethan Allen sofa, as they're definitely an investment piece. And if you're the impatient type, you might want to look elsewhere, as custom orders can take weeks (or even months) to arrive. Their return policy could also use a bit of a refresh, especially for those who opt for the premium in-home delivery service.

But hey, if you're all about that heirloom-quality furniture that'll make your grandma proud, Ethan Allen might just be your perfect match. Their sofas are more than just a place to sit – they're a statement of timeless style and enduring craftsmanship. So, if you're willing to invest in a piece that'll become a cherished part of your home for years to come, go ahead and treat yourself to a little bit of Ethan Allen luxury.

Shop Ethan Allen Now

BRAND #2: Apt2B

A black and white logo consists of two sections: the left side reads "APT 2B" and the right side reads "Modern Furniture." The text is enclosed in a rectangular border.

Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.

Apt2B | Brand Summary

Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.

But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.

Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).

Apt2B | PotatoMeter Rating

Online Shopping Experience Score 93%
Durability and Quality Score 90%
Shipping and Lead Time Score 96%
Vibe Check Score 86%
Customer Focus Score 88%
Overall PotatoMeter Rating 91%
Read Our Apt2B Brand Review

Apt2B | Pros & Cons

Pros

  • Most couches made in the USA
  • Exceptionally fast lead times
  • Huge fabric selection
  • Tons of couch styles and sizes
  • High quality materials for the price
  • Fabrics are all the same price

Cons

  • Some couches imported from overseas
  • Essentially only offers a 1-year warranty
  • Returns can be costly
  • No brick-and-mortar locations

Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.

However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.

Shop Apt2B Now

And the winner is...

In this showdown, Ethan Allen takes the crown for its timeless style, durability, and luxurious craftsmanship, making it the top choice for those seeking premium quality. With a focus on high-quality materials and customizable designs, Ethan Allen offers unique selling points that set it apart from the competition.

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Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
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