Design Within Reach vs AllModern: Who Has Better Couches?
Who delivers the winning combination of chic design and relaxation - Design Within Reach or AllModern?
Alex Back | Couch.com CEO & Founder
It's the battle of the couches as we pit Design Within Reach against AllModern. Discover who takes the crown in the quest for the most stylish and cozy sofa in this showdown.
Side By Side
Features
Design Within Reach
AllModern
Made to Order Lead Times
8-12 weeks
3-5 weeks
Free Shipping Option
White Glove Delivery Option
$399-$599
$149.99
Return Option
Warranty Included
Financing Option
Affirm
Affirm / Bread Pay / AllModern Credit Card
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$$$$
$$
In the realm of style, Design Within Reach boasts premium designer pieces for those seeking luxury, while AllModern caters to budget-minded shoppers with a wide range of trendy options. For durability, Design Within Reach shines with its high-quality materials like Italian leather, ideal for long-lasting investment pieces. On the sustainability front, AllModern edges slightly ahead with a focus on USA-made couches, appealing to eco-conscious buyers. When it comes to overall value, Design Within Reach offers timeless elegance and top-notch quality, making it a standout choice for those prioritizing luxury and design excellence.
BRAND #1: Design Within Reach
Founded in 1998, Design Within Reach has long been a trailblazer in making iconic modern designs accessible to the masses. With a focus on partnering with renowned designers and showcasing timeless pieces, they have become a go-to destination for those seeking furniture that is both functional and visually stunning. DWR's commitment to quality craftsmanship is evident in their sofas, often featuring premium materials and meticulous attention to detail. While their price point might be a barrier for some, their dedication to design excellence and exceptional customer service continues to attract a loyal following of design enthusiasts.
Design Within Reach | Brand Summary
Design Within Reach markets itself as the source for accessible, authentic design pieces. Those are some big promises! As a furniture nerd, I had to try them out for myself. Overall, the hype is mostly justified – there's a reason DWR has staying power in this industry. Their focus on quality stands out, but their offerings aren't for everyone's budget (or style). Let's dig into why (or why not) these couches might be your thing.
High-quality materials like Italian leather and performance fabrics
Variety of customization options including modular sectionals
White-glove delivery for a seamless experience
In-home design services offered
Partnership with Affirm for financing
Cons
Expensive price point
Limited 30-day return window
High return shipping fees and potential restocking fee
Limited information on frame construction and cushion details
Varying manufacturing origins with potential for inconsistent quality control
Design Within Reach (DWR) is a sanctuary for design aficionados, offering a meticulously curated collection of high-end designer sofas that could make even the most discerning critic swoon.
Their commitment to quality is undeniable, with premium materials like buttery-soft Italian leather and durable performance fabrics, coupled with a seamless white-glove delivery experience.
However, DWR's allure comes with a price tag that might give some pause. Their sofas are an investment, averaging between $4,000-$8,000, and the 30-day return window could feel a bit tight for such a significant purchase. The potential for hefty return shipping fees and restocking charges further amplifies the financial commitment. And while they boast about their quality craftsmanship, specifics about frame construction and cushion details are surprisingly elusive.
Ultimately, DWR is a haven for those who prioritize design and impeccable service and are willing to pay for it. If you're seeking a statement piece that embodies timeless elegance, DWR could be your holy grail. But for budget-minded shoppers or those who crave transparency in every detail, it might be wise to explore other avenues before diving into the world of DWR.
Founded in 2006, AllModern revolutionized the online furniture market with its wide selection of modern designs. Now owned by Wayfair, AllModern continues to offer affordable furniture options, including both imported and USA-made couches. Their focus on convenience and affordability appeals to a broad range of customers. While they may lack a cohesive brand identity and could improve transparency regarding materials and construction, AllModern remains a popular destination for those seeking trendy furniture at accessible prices.
AllModern | Brand Summary
AllModern seems to have two clashing identities. On the surface, AllModern appears to be a place to shop for affordable furniture, offering inexpensive but trendy couches that are relatively well-priced (All Modern Furniture is owned by Wayfair, after all). But beneath that is a company that custom builds couches in the USA. These are surprisingly high quality considering the low price tag.
Yet you might never know the second option exists due to the way AllModern furniture hides it on their site. If I were only rating their made in the USA couches, they’d probably be closer to a 92%. But when you factor in the abundance of imported, lower-quality couches that are actually on display, an 85% feels more appropriate.
Potentially inconsistent quality for 3rd party couches
30-day return window with potential fees
Lack of transparency regarding materials and construction for some couches
No free shipping on all couches
Limited fabric swatch options for some couches
AllModern is a haven for budget-minded shoppers seeking a trendy new sofa. Their vast selection spans a wide range of styles and colors, ensuring you'll find something that speaks to your unique taste. With in-stock couches shipping out in as little as two days and free white-glove delivery on many models, your new centerpiece could be gracing your living room in no time. Those opting for one of their USA-made couches can rest easy knowing they come with a 3-year warranty and are constructed with durable mortise and tenon joints.
However, navigating AllModern's offerings requires a discerning eye. While their USA-made sofas generally boast good quality, their third-party couches can be a mixed bag. Some lack detailed information about materials and construction, making it difficult to assess their long-term durability. Additionally, the 30-day return window might feel a bit short, especially with the potential for restocking fees and the responsibility of return shipping falling on the customer.
Despite these caveats, All Modern Furniture remains an appealing option for those who prioritize style and affordability. With a little research and careful consideration of the specific sofa model, you can find a stylish and functional piece that fits your budget and lifestyle. Just be aware that their offerings might not satisfy those seeking the highest-quality materials or a hassle-free return experience.
In the battle of the couches, Design Within Reach takes the crown with its premium designer pieces and top-notch quality standards. With a focus on timeless elegance and exquisite craftsmanship, DWR presents an irresistible choice for those seeking luxury and sophistication in their furniture. The brand's dedication to design excellence and exceptional service sets it apart, making Design Within Reach the clear winner in this furniture face-off.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
