What secrets lie behind the sofas of Blu Dot and What A Room? Join us in exploring their designs, materials, and customer focus to uncover which brand takes the title in the battle of stylish seating!
Alex Back | Couch.com CEO & Founder
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Prepare for a sofa showdown like no other as Blu Dot and What A Room go head-to-head in a battle of comfort and style. Curious to find out which brand dominates the couch universe? Let's embark on this design duel together!
Side By Side
Features
Blu Dot
What A Room
Made to Order Lead Times
8-12 weeks
4-6 weeks
Free Shipping Option
White Glove Delivery Option
$249-$349
$99+
Return Option
Warranty Included
Financing Option
Affirm
Affirm, Shop Pay
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA
Avg. 3-Seat Couch Price
$$-$$$$
$$$
In the search for the perfect couch, Blu Dot and What A Room offer distinct styles, durability, sustainability, and value. What A Room, falling into the mid-range price category, boasts a personalized customer service approach and eco-friendly materials ideal for those seeking customization and sustainability. Meanwhile, Blu Dot shines with its innovative designs, durability, and strong sustainability focus, making it a compelling choice for buyers valuing style, quality, and environmental consciousness.
BRAND #1: Blu Dot
Blu Dot was born out of a shared frustration among three college friends - two architects and a sculptor - who sought to create affordable, well-designed furniture. This passion for accessible design continues to drive the brand, evident in their commitment to quality craftsmanship, innovative designs, and sustainability. Blu Dot's sofas are a testament to their dedication to creating pieces that not only look great but also enhance the user experience. Their focus on sustainable materials and practices further solidifies their position as a socially responsible brand.
Blu Dot | Brand Summary
Diving into the world of Blu Dot, I'm continually struck by the allure and functionality of their sofas. They aren't just pieces of furniture. They are expressions of a design philosophy that puts the user's experience at the forefront. Their sofas embody a fusion of comfort and style, constructed to enrich any living space they inhabit. The attention to detail, the responsive customer service, and the vibrant community Blu Dot has cultivated speak volumes of its dedication to excellence. Engaging with their products, one can't help but feel part of something genuinely forward-thinking—wow, what a brand!
High-quality, durable materials like kiln-dried hardwood and performance fabrics
Generous 5-year warranty
30-day return policy with free return shipping
Free fabric swatches
Strong emphasis on sustainability
Cons
Lead times can vary depending on product and customization level
10%-20% restocking fee for returns after initial 30-day window
Specific cleaning techniques required for certain materials
Limited transparency regarding specific construction techniques
Limited availability of white-glove delivery service for some locations
Blu Dot is a brand that excels in creating stylish and functional sofas that prioritize the user experience. Their commitment to quality is evident in their use of premium materials like kiln-dried hardwood and performance fabrics, and their 5-year warranty offers peace of mind for buyers.
However, lead times can be unpredictable, and returns come with a restocking fee after the initial 30 days. Some might find the cleaning instructions for certain materials to be a bit demanding. Overall, Blu Dot is an excellent choice for those seeking a well-made sofa with modern design and sustainable features.
What A Room was founded with the goal of offering fully customizable sofas and sectionals, made in the USA with high-quality materials. By owning their own factory in Los Angeles, they are able to offer quicker production times (4-6 weeks) while ensuring a personalized customer experience. Their key milestone includes providing over 250 fabric choices, with a focus on pet-friendly and eco-conscious options. Known for their craftsmanship, durability, and commitment to customer satisfaction, What A Room has carved out a niche as a go-to brand for buyers seeking custom, high-end furniture with a fast turnaround.
What A Room | Brand Summary
When it comes to custom sofas made in the USA, few brands match the level of quality, customer service, and design flexibility that What A Room offers. But do What A Room reviews reflect this same level of excellence, or is it just good marketing?
As a direct-to-consumer furniture brand, What A Room manufactures its own sofas, offering full customization with high-end materials—all without sky-high retail markups. That’s a rare find in today’s sofa market. With handcrafted frames, premium foam cushions, and free design consultations, What A Room gives buyers full control over their couch.
Let’s see if they live up to the hype in What A Room reviews or if there are better alternatives.
Personalized customer service with design consultations
Cons
20% restocking fee for returns
No free shipping option, delivery fees can be high
What A Room offers a customizable sofa experience, perfect for buyers seeking a unique, made-to-order product. Their quick 4-6 week production time is faster than many competitors, and they provide over 250 fabric choices, including pet-friendly options. Owning their manufacturing facility in the USA allows them to maintain high-quality standards while meeting customization needs.
However, their return policy has a 20% restocking fee, which can be a drawback for some customers. Delivery fees are also an added expense, and there have been occasional complaints about delays in receiving custom orders.
On the plus side, What A Room excels with personalized customer service and free design consultations to ensure you’re getting exactly what you want. Their use of eco-friendly, chemical-free fabrics and durable high-resilience foam cushions makes them a great choice for families, and their made-in-the-USA production is a strong selling point for those seeking quality craftsmanship.
Taking into account the focus on sustainability, innovative designs, and overall value, Blu Dot emerges as the clear winner in this sofa showdown. Its dedication to quality craftsmanship and sustainable practices make it an ideal choice for buyers seeking a stylish, durable, and eco-friendly sofa option. By offering a blend of creativity, durability, and sustainability, Blu Dot wins the crown in this lively furniture face-off.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
