Looking to level up your lounging game? Discover if Article or Target crafts the most inviting couch for your living space. Unravel the comfort conundrum and find your perfect seat among these two titans of coziness!
Alex Back | Couch.com CEO & Founder
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Welcome, furniture enthusiasts, to a clash of the couch titans: Article versus Target. Whose couches will stand the test of comfort, style, and affordability? Let's unravel the soft and stylish truth!
Side By Side
Features
Article
Target
Made to Order Lead Times
N/A
N/A
Free Shipping Option
White Glove Delivery Option
$199
Return Option
Warranty Included
Financing Option
Affirm
Affirm / Target RedCard
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
Asia
USA + Import
Avg. 3-Seat Couch Price
$$
$-$$
Exploring the comfort realms of Article and Target, Article impresses with solid wood frames and durability in a mid-range price bracket. While Article offers limited fabric choices, its customer focus shines with a flexible return policy. Target, on the other hand, delivers trendy designs within a budget-friendly range, but be cautious of quality differences across various brands and models. Both brands provide value, but your choice may depend on style preferences and desired durability.
BRAND #1: Article
Article is a Canadian company that was founded in 2013. They proudly state that their brand values are, "Customer obsession, do it differently, ownership mindset, win together." They helped pioneer the online couch market and they're still a major player in the sofa space. Plus, being Canadian, they ship to Canada!
Article | Brand Summary
Article’s clean and uncluttered website makes couch shopping a joy. Their chic couch selection and delivery timeline gives them an edge over the competition. Lack of customization options and a shorter warranty period were the main knocks against them. A few 1 star reviews aren't a major concern, though it does indicate that occasionally an unlucky person might get a lemon.
Article is really punching above their weight class when it comes to offering stylish sofas at budget friendly prices. Even better, their sofas are generally all constructed using solid wood frames. That’s great at this price point. Article also has exceptionally fast lead times for their couches, aiming to deliver to your home within 2 weeks. On top of that, they have a tremendous and generous return policy. One bonus is that Article also ships to Canada. We think Article offers excellent value for their quality. But don’t just take our word for it. The article has a stellar 4.5-star rating on TrustPilot. Nice!
That being said, Article’s fast lead times and budget couches are made possible thanks to manufacturing their sofas in Asia. This also means that Article has a limited fabric selection and does not have made-to-order couches. Despite their exceptional return policy, Article only has a 1-year warranty on their couches, which isn’t ideal at this price point. Article also cuts costs by not having any brick-and-mortar locations or showrooms. But none of these downsides are enough for us to steer you away from Article’s excellent selection of sofas.
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
In the comfortable clash of Article and Target, Article emerges as the top pick, thanks to its solid wood frames, durability, and customer-centric service. With a mid-range price point and quality fabric choices, Article shines as the ultimate choice for those seeking both style and substance in their lounging experience.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
