Wondering which brand offers the best in style and substance—Article or Modloft? Explore their features with us and pick your perfect couch companion.
Alex Back | Couch.com CEO & Founder
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Are you ready to witness a clash of contemporary couch titans? Join us as we unveil the head-to-head comparison between Article and Modloft, where comfort and style collide.
Side By Side
Features
Article
Modloft
Made to Order Lead Times
N/A
N/A
Free Shipping Option
White Glove Delivery Option
$199
$99+
Return Option
Warranty Included
Financing Option
Affirm
Affirm
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
Asia
USA + Import
Avg. 3-Seat Couch Price
$$
$$$-$$$$
When it comes to quality and durability, both Article and Modloft offer solid options with varying design styles. Article provides budget and mid-range couches, while Modloft leans more towards the premium and luxury categories. While Article focuses on affordability and a wide fabric selection, Modloft stands out for its modern designs and white glove delivery service. In terms of customer focus, Article shines with its generous return policy.
BRAND #1: Article
Article is a Canadian company that was founded in 2013. They proudly state that their brand values are, "Customer obsession, do it differently, ownership mindset, win together." They helped pioneer the online couch market and they're still a major player in the sofa space. Plus, being Canadian, they ship to Canada!
Article | Brand Summary
Article’s clean and uncluttered website makes couch shopping a joy. Their chic couch selection and delivery timeline gives them an edge over the competition. Lack of customization options and a shorter warranty period were the main knocks against them. A few 1 star reviews aren't a major concern, though it does indicate that occasionally an unlucky person might get a lemon.
Article is really punching above their weight class when it comes to offering stylish sofas at budget friendly prices. Even better, their sofas are generally all constructed using solid wood frames. That’s great at this price point. Article also has exceptionally fast lead times for their couches, aiming to deliver to your home within 2 weeks. On top of that, they have a tremendous and generous return policy. One bonus is that Article also ships to Canada. We think Article offers excellent value for their quality. But don’t just take our word for it. The article has a stellar 4.5-star rating on TrustPilot. Nice!
That being said, Article’s fast lead times and budget couches are made possible thanks to manufacturing their sofas in Asia. This also means that Article has a limited fabric selection and does not have made-to-order couches. Despite their exceptional return policy, Article only has a 1-year warranty on their couches, which isn’t ideal at this price point. Article also cuts costs by not having any brick-and-mortar locations or showrooms. But none of these downsides are enough for us to steer you away from Article’s excellent selection of sofas.
Founded in 2005, Modloft has carved a niche for itself in the modern furniture market with its sleek and sophisticated designs. They pride themselves on offering "great design at reasonable prices," bridging the gap between low-cost and high-end options. Their unique approach to manufacturing, often sourcing materials and producing furniture in the same country, adds an interesting dimension to their brand story. While their commitment to accessibility is commendable, their overall brand presentation could benefit from greater transparency and a more customer-centric approach.
Modloft | Brand Summary
Modloft has a bit more style than substance. Their website will make you desperately want their couches, but digging a little deeper into their lead times, quality, and customer service might make you think again. The couches they do have are technically good, but the rest of the experience makes it difficult to recommend them over other options.
Use of high-quality full-grain leather on some models
White glove delivery included with every order
Financing options available through Affirm
Free fabric swatches offered
ADA compliant website
Cons
Inaccurately advertised lead times (customer complaints)
Expensive for the level of quality and customer service
Limited transparency regarding materials and construction details
Potentially expensive return shipping and restocking fees
Limited delivery area (not nationwide)
Modloft, with its undeniably chic and modern aesthetic, offers sofas that will undoubtedly elevate the style of your living space. Their use of high-quality full-grain leather on select models is a noteworthy feature, and the included white-glove delivery service adds a touch of luxury to the buying experience. However, the allure fades a bit when you consider their less-than-transparent practices regarding lead times and materials, as well as their limited delivery range and potentially expensive return process.
While their designs are undeniably eye-catching, the quality and customer service might not live up to the premium price tag. If you prioritize style above all else and are willing to gamble on the accuracy of lead times, Modloft could be a good fit. However, if you're seeking a more transparent and customer-centric experience with comparable quality at a potentially lower price, you might want to explore other options.
After examining the features in detail, the crown goes to Modloft for its premium quality and modern designs. If you're looking to invest in upscale luxury and superior craftsmanship, Modloft emerges as the top choice.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
