Eager to find out which brand crafts the dreamiest couch? Explore the competition between AllModern and Article now!
Alex Back | Couch.com CEO & Founder
Get ready for a sofa showdown like no other – AllModern against Article. This clash of comfy titans will shed light on which brand might just become your living room's new best friend.
Side By Side
Features
Article
AllModern
Made to Order Lead Times
N/A
3-5 weeks
Free Shipping Option
White Glove Delivery Option
$199
$149.99
Return Option
Warranty Included
Financing Option
Affirm
Affirm / Bread Pay / AllModern Credit Card
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
Asia
USA + Import
Avg. 3-Seat Couch Price
$$
$$
In the realm of style, Article impresses with sleek designs and solid wood frames, positioning itself in the mid-range and premium segments. On the durability front, AllModern's mortise and tenon joints in its USA-made couches offer exceptional quality, elevating it to the premium category. When considering sustainability and overall value, Article's emphasis on solid wood construction and AllModern's variety of financing options provide a unique edge, setting them apart in the competition.
BRAND #1: Article
Article is a Canadian company that was founded in 2013. They proudly state that their brand values are, "Customer obsession, do it differently, ownership mindset, win together." They helped pioneer the online couch market and they're still a major player in the sofa space. Plus, being Canadian, they ship to Canada!
Article | Brand Summary
Article’s clean and uncluttered website makes couch shopping a joy. Their chic couch selection and delivery timeline gives them an edge over the competition. Lack of customization options and a shorter warranty period were the main knocks against them. A few 1 star reviews aren't a major concern, though it does indicate that occasionally an unlucky person might get a lemon.
Article is really punching above their weight class when it comes to offering stylish sofas at budget friendly prices. Even better, their sofas are generally all constructed using solid wood frames. That’s great at this price point. Article also has exceptionally fast lead times for their couches, aiming to deliver to your home within 2 weeks. On top of that, they have a tremendous and generous return policy. One bonus is that Article also ships to Canada. We think Article offers excellent value for their quality. But don’t just take our word for it. The article has a stellar 4.5-star rating on TrustPilot. Nice!
That being said, Article’s fast lead times and budget couches are made possible thanks to manufacturing their sofas in Asia. This also means that Article has a limited fabric selection and does not have made-to-order couches. Despite their exceptional return policy, Article only has a 1-year warranty on their couches, which isn’t ideal at this price point. Article also cuts costs by not having any brick-and-mortar locations or showrooms. But none of these downsides are enough for us to steer you away from Article’s excellent selection of sofas.
Founded in 2006, AllModern revolutionized the online furniture market with its wide selection of modern designs. Now owned by Wayfair, AllModern continues to offer affordable furniture options, including both imported and USA-made couches. Their focus on convenience and affordability appeals to a broad range of customers. While they may lack a cohesive brand identity and could improve transparency regarding materials and construction, AllModern remains a popular destination for those seeking trendy furniture at accessible prices.
AllModern | Brand Summary
AllModern seems to have two clashing identities. On the surface, AllModern appears to be a place to shop for affordable furniture, offering inexpensive but trendy couches that are relatively well-priced (All Modern Furniture is owned by Wayfair, after all). But beneath that is a company that custom builds couches in the USA. These are surprisingly high quality considering the low price tag.
Yet you might never know the second option exists due to the way AllModern furniture hides it on their site. If I were only rating their made in the USA couches, they’d probably be closer to a 92%. But when you factor in the abundance of imported, lower-quality couches that are actually on display, an 85% feels more appropriate.
Potentially inconsistent quality for 3rd party couches
30-day return window with potential fees
Lack of transparency regarding materials and construction for some couches
No free shipping on all couches
Limited fabric swatch options for some couches
AllModern is a haven for budget-minded shoppers seeking a trendy new sofa. Their vast selection spans a wide range of styles and colors, ensuring you'll find something that speaks to your unique taste. With in-stock couches shipping out in as little as two days and free white-glove delivery on many models, your new centerpiece could be gracing your living room in no time. Those opting for one of their USA-made couches can rest easy knowing they come with a 3-year warranty and are constructed with durable mortise and tenon joints.
However, navigating AllModern's offerings requires a discerning eye. While their USA-made sofas generally boast good quality, their third-party couches can be a mixed bag. Some lack detailed information about materials and construction, making it difficult to assess their long-term durability. Additionally, the 30-day return window might feel a bit short, especially with the potential for restocking fees and the responsibility of return shipping falling on the customer.
Despite these caveats, All Modern Furniture remains an appealing option for those who prioritize style and affordability. With a little research and careful consideration of the specific sofa model, you can find a stylish and functional piece that fits your budget and lifestyle. Just be aware that their offerings might not satisfy those seeking the highest-quality materials or a hassle-free return experience.
In this brand face-off, Article takes the throne for its superior craftsmanship and sustainable practices, aligning perfectly with the values of the environmentally conscious shopper. With solid wood frames and a focus on quality, Article offers unparalleled durability and style, making it the clear winner in this sofa saga.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
