Which brand will reign supreme in the world of luxury couches - Apt2B or Serena & Lily? Join us as we unravel the ultimate couch battle between these two top furniture contenders!
Alex Back | Couch.com CEO & Founder
Step into the arena of luxury couches as Apt2B and Serena & Lily go head-to-head in a clash of comfort and style. Who will emerge victorious in this battle of the best sofas? Get ready to find out!
Side By Side
Features
Apt2B
Serena & Lily
Made to Order Lead Times
2-4 weeks
8-10 weeks
Free Shipping Option
White Glove Delivery Option
$149
$299+
Return Option
Warranty Included
Financing Option
Bread Pay
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA
Avg. 3-Seat Couch Price
$$$
$$$$
Delving into style, durability, sustainability, and overall value, Apt2B and Serena & Lily showcase distinct features. Apt2B shines in versatility with a wide array of styles and sizes, presenting a durable option for the mid-range price bracket. In comparison, Serena & Lily's focus on top-tier materials and craftsmanship solidifies its position as a premium choice for those seeking long-lasting elegance. The attention to detail and customer service at Serena & Lily surpasses Apt2B, offering a white-glove delivery experience that adds value. Furthermore, Serena & Lily's commitment to sustainability elevates its appeal, attracting environmentally conscious buyers. For buyers valuing style, durability, and sustainability, Serena & Lily emerges as the brand that meets these criteria while providing overall quality and value.
BRAND #1: Apt2B
Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.
Apt2B | Brand Summary
Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.
But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.
Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).
Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.
However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.
Founded on a passion for creating refined and relaxed living spaces, Serena & Lily has established itself as a leader in high-end home furnishings. Their commitment to quality craftsmanship, sustainable practices, and unique coastal-inspired designs sets them apart in the market. With an emphasis on aesthetics and functionality, Serena & Lily's sofas are more than just furniture. They're an expression of a lifestyle that values beauty, comfort, and environmental responsibility.
Serena & Lily | Brand Summary
At Serena & Lily, the commitment to creating refined and relaxed home environments shines through in their couch offerings. Their attention to detail, use of quality materials, and dedication to comfort and style are apparent, setting a high bar in the furniture industry. As a furniture connoisseur, I'm consistently impressed by the brand's ability to balance aesthetic appeal with functionality, ensuring their sofas are not just furniture pieces but lifestyle enhancers. In this review, we delve into the essence of Serena & Lily's approach to furniture design, emphasizing their customer-centric philosophy and innovative spirit. Their sofas are a testament to the brand's ethos of infusing everyday living with a dose of sophistication, whether it's through a plush sectional or a versatile modular piece. The overall Potatometer rating reflects my comprehensive evaluation of their range, considering factors like design innovation, comfort, durability, and customer satisfaction. It underscores why Serena & Lily is a revered name among discerning homeowners.
Serena & Lily is a haven for those seeking a sophisticated, coastal-inspired aesthetic for their living space, offering a curated collection of sofas that are handcrafted in the USA with meticulous attention to detail and high-quality materials. These sofas promise both style and durability, making them an investment piece that can elevate any living space. The brand's commitment to sustainability is evident in their use of eco-friendly materials and partnerships with organizations like 4ocean, making them an appealing choice for conscious consumers.
However, the allure of Serena & Lily's luxurious sofas comes with a premium price tag, reflecting the brand's commitment to quality and craftsmanship. While their complimentary white-glove delivery service is a major perk, their return policy, though fairly standard in the industry, includes restocking fees that could potentially add up. Moreover, the 8-10 week lead time for custom upholstery might test the patience of those eager to furnish their homes quickly.
Despite these considerations, Serena & Lily's dedication to quality, sustainability, and timeless design continues to resonate with a discerning clientele who value both aesthetics and ethical practices. Their sofas, whether a classic silhouette or a modern sectional, are not merely functional pieces but a reflection of a lifestyle that celebrates beauty, comfort, and a commitment to responsible consumption.
In this battle of the couch titans, Serena & Lily takes the crown as the ultimate choice. With a focus on top-notch materials, craftsmanship, and sustainability, Serena & Lily outshines Apt2B in every aspect. Their commitment to delivering premium, eco-friendly sofas makes them the perfect choice for buyers seeking luxurious comfort and ethical elegance.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
