Who triumphs in the battle of the couch juggernauts – Apt2B or CB2? Venture into the comparison to reveal which brand steals the spotlight in the quest for the ultimate spot to lounge comfortably.
Alex Back | Couch.com CEO & Founder
We independently select everything we recommend. When you buy through our links, we may earn a commission.
As you sip your morning coffee, ever contemplated the upholstery universe of Apt2B versus CB2? Eager to find out which brand reigns supreme in the realm of comfy seating options? It's time to unfold the ultimate face-off!
Side By Side
Features
Apt2B
CB2
Made to Order Lead Times
2-4 weeks
8 weeks
Free Shipping Option
White Glove Delivery Option
$149
$279-$399
Return Option
Warranty Included
Financing Option
Bread Pay
CB2 Credit Card
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
Import
Avg. 3-Seat Couch Price
$$$
$$$
Apt2B sets itself apart with a diverse range of styles, emphasizing durability and sustainability in its materials, making it ideal for eco-conscious buyers. Meanwhile, CB2 marries style and elegance, offering a luxurious experience for those looking to make a sophisticated statement in their living space. In terms of value and durability, Apt2B excels, catering to budget-conscious customers seeking long-lasting quality.
BRAND #1: Apt2B
Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.
Apt2B | Brand Summary
Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.
But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.
Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).
Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.
However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.
CB2, the younger sibling of Crate & Barrel, is a modern furniture brand that pushes the boundaries of design with its innovative and eye-catching pieces. They collaborate with top designers to create a unique aesthetic that blends contemporary style with a touch of eclecticism. CB2 is known for its emphasis on high-quality materials and craftsmanship, although their pricing tends to be on the higher end. While they have set ambitious sustainability goals, the lack of a warranty and strict return policy may be areas for improvement.
CB2 | Brand Summary
CB2 offers glamorous, stunning couch options, but their nonexistent warranty, concerning return policies, and expensive delivery charges are issues that are impossible to ignore. I love so much about the presentation, the brand, and the selection, but there’s room for serious improvement in the customer focus department.
Strict return policy for custom orders (non-returnable)
Expensive delivery charges
Requires 50% non-refundable deposit on custom orders
Limited transparency regarding materials and construction details
CB2 certainly knows how to make a statement with their glamorous and stylish sofas, featuring an impressive selection of high-quality fabrics and a handy online sectional builder for those who crave a truly custom piece.
Their white-glove delivery option adds a touch of luxury to the experience, while the availability of free swatches helps you confidently choose the perfect fabric.
However, CB2's allure might lose some of its luster when you delve deeper into their policies. The lack of a warranty on their couches is a notable concern, especially considering their price point. Additionally, their return policy is quite strict, especially for custom orders, which are non-returnable and require a hefty deposit.
Ultimately, CB2 could be a dream come true for design enthusiasts seeking a statement piece, as long as you're confident in your choices and willing to forgo the safety net of a warranty.
After a detailed comparison, the crown undoubtedly goes to Apt2B for its exceptional value, sustainable materials, and diverse style options, making it a top pick for discerning buyers seeking a blend of quality and affordability.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.