Ready to see which brand dominates the living room throne: Apt2B or Amazon? Join us in unraveling the irresistible couch qualities each offers!
Alex Back | Couch.com CEO & Founder
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The stage is set for a clash of couch titans between Apt2B and Amazon. Brace yourself to discover whether American-made sophistication from Apt2B outshines Amazon's global selection, making your sofa decision a whole lot easier.
Side By Side
Features
Apt2B
Amazon
Made to Order Lead Times
2-4 weeks
4-6 weeks
Free Shipping Option
White Glove Delivery Option
$149
Varies
Return Option
Warranty Included
Financing Option
Bread Pay
Multiple
Assembly Required
Varies
Large Fabric Selection
Varies
Free Swatches Available
Manufacturing Origin
USA + Import
Import
Avg. 3-Seat Couch Price
$$$
$-$$$
When it comes to style, durability, sustainability, and overall value, Apt2B and Amazon offer distinctive benefits. Apt2B excels in customization and durability with its American-made sofas, focusing on mid-range premium quality. Conversely, Amazon shines in variety, budget-friendly options, and sustainability, providing a wide sofa selection for various preferences and budgets. Each brand has unique strengths, making the choice between them a matter of personal preference and priorities.
BRAND #1: Apt2B
Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.
Apt2B | Brand Summary
Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.
But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.
Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).
Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.
However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.
From its humble beginnings as an online bookstore, Amazon has evolved into a global e-commerce giant, offering everything from books and electronics to groceries and furniture. Their focus on innovation, customer satisfaction, and convenience has made them a household name. In the furniture market, Amazon's vast selection of sofas, ranging from budget-friendly to luxurious, caters to a diverse range of needs and preferences. Their commitment to sustainability, demonstrated through initiatives like renewable energy investments and waste reduction programs, further solidifies their position as a leader in the industry.
Amazon | Brand Summary
Amazon is a marktplace that houses likely thousands of different furniture retailers and millions of couch product skus so it's hard to generalize. It is fair to say, however, that Amazon sofas showcase a great mix of affordability and quality. The wide variety of styles ensures that everyone can find a sofa that fits their unique taste and home decor. Their strong emphasis on customer service makes the shopping experience smooth and enjoyable.
Amazon also has a few private label furniture brands, including Amazon Basics, Stone and Beam, and Rivet. These were introduced in recent years to try and really take a step forward in the furniture space.
Whether you're looking for a basic, budget-friendly option or a luxurious centerpiece, Amazon has you covered. They kind of have, well... everything. But it's their commitment to quality and customer satisfaction that truly sets them apart in the competitive furniture marketplace game.
Commitment to sustainability through various initiatives
Clear cleaning instructions for sofas
Cons
Varying quality between brands
Standard warranty only covers 1 year
No assembly service offered
Limited in-house customization
Fabric swatches not always available online
Amazon’s sofa selection stands out due to its sheer variety and affordability. Whether you’re searching for a budget-friendly piece or a luxury item, Amazon’s extensive catalog has something to offer. Their strong focus on customer service ensures a smooth shopping experience, with numerous financing options making it easier to find the perfect sofa within your budget.
However, it's important to note that the quality of sofas can vary. While Amazon’s private labels like Stone and Beam and Rivet offer consistent quality, products from third-party sellers might not always meet the same standards. Assembly is often required, which can be inconvenient for some customers. Additionally, the absence of a consistent in-store experience means you can’t always view the product before purchase.
Despite these potential drawbacks, Amazon’s generous return policy and quick delivery times provide significant advantages. The ability to customize many sofas with various fabrics and configurations adds to their appeal, allowing you to find a piece that truly fits your home.
Overall, Amazon’s blend of affordability, variety, and customer-focused services makes it a compelling option for anyone in the market for a new sofa. While it’s essential to do your homework and read reviews, Amazon’s commitment to quality and satisfaction shines through, making it a reliable choice in the competitive furniture market.
In the clash of the sofa titans, the victorious brand is Apt2B. With a focus on customization, durability, and American-made quality, Apt2B's sofas stand out as the ideal choice for those seeking a high-end, stylish addition to their living space. Choosing Apt2B promises to elevate your comfort and aesthetic to the next level.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
