7th Avenue vs Lulu and Georgia: Who Has Better Couches?
Ever wondered who reigns supreme between 7th Avenue and Lulu and Georgia in the couch universe? Get ready for the sofa showdown of a lifetime!
Alex Back | Couch.com CEO & Founder
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Picture this: a sofa face-off of epic proportions featuring the stylish 7th Avenue against the elegant Lulu and Georgia. As we unravel the tale of these two couch kings, get set to witness a furniture battle that will redefine your living room expectations.
Side By Side
Features
7th Avenue
Lulu and Georgia
Made to Order Lead Times
N/A
6-10 weeks
Free Shipping Option
White Glove Delivery Option
$0-$100
$369
Return Option
Warranty Included
Financing Option
ShopPay / Klarna / Affirm
Affirm
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA
USA + Import
Avg. 3-Seat Couch Price
$$$
$$$-$$$$
In the sofa showdown, 7th Avenue brings a blend of contemporary style, durability, and sustainability to the table with a lifetime frame warranty and a focus on eco-conscious practices. On the flip side, Lulu and Georgia offer designer styles and sustainability initiatives but lack a warranty, limiting fabric choices. When comparing the two, 7th Avenue’s emphasis on quality, sustainability, and customer care edges them ahead in the couch competition.
BRAND #1: 7th Avenue
Founded in 2022 by Billy Shaw and Josh Stinson, 7th Avenue is a relatively new player in the furniture industry, aiming to revolutionize the concept of "functional luxury." They focus solely on their modular sofa, prioritizing quality craftsmanship and sustainable practices. Their commitment to eco-consciousness is reflected in their use of OEKO-TEX certified fabrics and FSC-certified wood, as well as their emphasis on products designed to last a decade or more. Despite being a young company, 7th Avenue has quickly gained recognition for its innovative approach to furniture design and its dedication to sustainability.
7th Avenue | Brand Summary
As a furniture connoisseur, I’ve seen my fair share of sofas, and 7th Avenue has consistently caught my eye. Their sofas are not just pieces of furniture. They’re a statement. The quality of their products is evident in the craftsmanship. Each sofa is designed with attention to detail and built to last, reflecting the brand’s commitment to excellence. 7th Avenue’s customer-centric approach is another aspect that sets them apart. They understand that a sofa is more than just a seat - it’s an integral part of your home. The brand vibe is modern, chic, and inviting, much like their sofas. It’s clear that 7th Avenue isn’t just selling sofas. They’re selling a lifestyle.
Warranty doesn't cover wear and tear on cushions and fabrics
Requires assembly (white-glove service available for a fee)
Limited customization options
Limited availability outside Southern California
7th Avenue offers a unique approach to sofa shopping with their focus on a single, customizable modular design. Their commitment to sustainability and high-quality materials is evident in their product and manufacturing practices. While they offer a generous warranty and free returns within 10 days, the shipping costs and limited fabric options might be a drawback.
The modular design, though innovative, also means the sofa requires assembly, although white-glove service is available. Some customers have reported issues with fabric pilling over time. If you value sustainable practices, modern aesthetics, and a sofa that can adapt to your changing needs, 7th Avenue is worth considering, despite the limited options and potential assembly challenges.
Lulu and Georgia is an online-only retailer that launched in 2012. The founder, Sara Sugarman Brenner, named the company after her grandfather, Lou, and her father, George.
Lulu and Georgia | Brand Summary
Lulu and Georgia has a wonderful presentation for its couch products, you can tell by reading Lulu and Georgia reviews. Lulu and Georgia often have sales, particularly around holiday weekends and special occasions, which can include significant discounts. Everything about their website makes me want to shop with them. But when the average price point for a standard 3-seater exceeds $3,000 I’m forced to be more critical about the quality, customer focus, and the overall brand presentation. In this case, Lulu and Georgia furniture falls short in some of the most important aspects.
Lulu and Georgia furniture partners with designers to offer exclusive sofa styles, which are absolutely gorgeous. However, they also supply couches from third-party manufacturers. This results in some couches being made in the USA while others are imported from overseas. However, the quality of construction is good regardless of their origins. On top of that, we love the fact that they’re a female-founded company. Lulu and Georgia also puts an emphasis on sustainability, especially as part of their future plans. It's always a plus!
We do wish that Lulu and Georgia’s customer focus were stronger. You can’t return their made-to-order couches, but they do have a 60-day return window for their In-Stock or Ready-to-Ship couches (if you can stomach the 25% fee). But their lack of couch warranties is a real killer. On top of that, their limited fabric options and limited customizations are also disappointing. These shortcomings could be overlooked, but Lulu and Georgia’s prices are also quite high compared to competitors. When standard, 3-seater sofas are $3,000 to $4,000 you’d hope for more peace of mind with your purchase.
In the battle of the couch brands, 7th Avenue stands out as the clear winner. Their focus on sustainability, durability, and customer care sets them apart as the go-to choice for style-conscious buyers looking for long-lasting and eco-friendly furniture.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
