Couch Comparisons

7th Avenue vs Lovesac: Who Has Better Couches?

Can't decide between 7th Avenue's functional luxury or Lovesac's endless customization?
7th Avenue vs Lovesac
Ready to find out which couch brand, 7th Avenue or Lovesac, will take your living room to the next level?

Side By Side

7th Avenue
Made to Order Lead Times N/A 8-10 Weeks
Free Shipping Option
White Glove Delivery Option $0-$100
Return Option
Warranty Included
Financing Option ShopPay / Klarna / Affirm Affirm
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin USA Import
Avg. 3-Seat Couch Price $$$ $$$-$$$$

7th Avenue and Lovesac showcase differences in couch offerings. 7th Avenue, with its emphasis on sustainability and quality craftsmanship, excels in its commitment to eco-consciousness and durable materials. On the other hand, Lovesac shines with incredible modular options and high-tech add-ons. While 7th Avenue provides free fabric swatches and a lifetime warranty on frames, Lovesac offers a large fabric catalog and machine washable fabrics. Lovesac takes the lead in financing options like Affirm and provides free shipping via FedEx.

BRAND #1: 7th Avenue

A black rectangular sign with a white border displaying the text "7th Avenue" in white serif font against a black background.

Founded in 2022 by Billy Shaw and Josh Stinson, 7th Avenue is a relatively new player in the furniture industry, aiming to revolutionize the concept of "functional luxury." They focus solely on their modular sofa, prioritizing quality craftsmanship and sustainable practices. Their commitment to eco-consciousness is reflected in their use of OEKO-TEX certified fabrics and FSC-certified wood, as well as their emphasis on products designed to last a decade or more. Despite being a young company, 7th Avenue has quickly gained recognition for its innovative approach to furniture design and its dedication to sustainability.

7th Avenue | Brand Summary

As a furniture connoisseur, I’ve seen my fair share of sofas, and 7th Avenue has consistently caught my eye. Their sofas are not just pieces of furniture. They’re a statement. The quality of their products is evident in the craftsmanship. Each sofa is designed with attention to detail and built to last, reflecting the brand’s commitment to excellence. 7th Avenue’s customer-centric approach is another aspect that sets them apart. They understand that a sofa is more than just a seat - it’s an integral part of your home. The brand vibe is modern, chic, and inviting, much like their sofas. It’s clear that 7th Avenue isn’t just selling sofas. They’re selling a lifestyle.

7th Avenue | PotatoMeter Rating:

Online Shopping Experience Score 94%
Durability and Quality Score 96%
Shipping and Lead Time Score 94%
Vibe Check Score 97%
Customer Focus Score 95%
Overall PotatoMeter Rating 95%
Read Our 7th Avenue Brand Review

7th Avenue | Pros & Cons


  • High-quality, durable materials
  • Stylish and modern design
  • Lifetime warranty on frame
  • Free returns within 10 days
  • Free fabric swatches
  • Strong emphasis on sustainability


  • Limited sofa options (only one modular design)
  • Warranty doesn't cover wear and tear on cushions and fabrics
  • Requires assembly (white-glove service available for a fee)
  • Limited customization options
  • Limited availability outside Southern California

7th Avenue offers a unique approach to sofa shopping with their focus on a single, customizable modular design. Their commitment to sustainability and high-quality materials is evident in their product and manufacturing practices. While they offer a generous warranty and free returns within 10 days, the shipping costs and limited fabric options might be a drawback.

The modular design, though innovative, also means the sofa requires assembly, although white-glove service is available. Some customers have reported issues with fabric pilling over time. If you value sustainable practices, modern aesthetics, and a sofa that can adapt to your changing needs, 7th Avenue is worth considering, despite the limited options and potential assembly challenges.

Shop 7th Avenue Now

BRAND #2: Lovesac

LOVESAC" logo in bold, teal letters on a white background. The letter "E" is distinctively designed with a hollow center.

Lovesac began all the way back in 1995 when the founder, Shawn Nelson, handmade a beanbag chair. The beanbag chair exploded in popularity. After being named the fastest growing furniture company (twice), Lovesac pivoted to focusing on the Sactional, the gold standard of modern modular sofas.

Lovesac | Brand Summary

Lovesac has a very specific focus on their Sactional line of couches. Their Sactionals are endlessly configurable, customizable, and have a straightforward modern style. Machine washable fabrics, family-friendly features, and modern flourishes like wireless charging accessories round out their Sactional offering.

But Sactionals aren't cheap. A medium-size Sactional will run you thousands of dollars, which is a major factor in their review score. Add in overseas manufacturing and a strenuous, at-home assembly process and you might find that owning a Sactional isn't as much fun as the snazzy videos and photos on the website made it seem.

Lovesac | PotatoMeter Rating

Online Shopping Experience Score 93%
Durability and Quality Score 88%
Shipping and Lead Time Score 88%
Vibe Check Score 88%
Customer Focus Score 92%
Overall PotatoMeter Rating 90%
Read Our Lovesac Brand Review

Lovesac | Pros & Cons


  • Incredible modular options
  • Free shipping via FedEx
  • Large and unique fabric catalog
  • Good return policy (quick ship only)
  • Modern high-tech add-ons
  • Machine washable fabrics
  • Has many in-person showrooms


  • "Custom" fabric covers are not returnable
  • Fabric selection can significantly raise sofa price
  • Expensive price point
  • Lovesac assembly can be challenging

Lovesac’s Sactionals are modern, functional, expandable, and great for families. So what are the downsides?

As stated earlier, in a Lovesac fabric comparison, Lovesac offers 100+ fabric cover styles for their couches, but only the 30 quick ship options qualify for the Lovesac 60 day return policy. When the Lovesac fabric covers are half the total cost of the Sactional, this can be an expensive discovery.

Speaking of price, Sactionals are not exactly cheap. An average configuration can run you $5,000+. Choosing a bigger configuration can result in an even bigger bill.

Yes, delivery is free, but there’s no white glove Lovesac assembly option. And Lovesac assembly can be far more challenging and exhausting than advertised. Make sure you stretch first!

But don’t worry, Lovesac also has plenty of wins in the pro column. Sactionals are tremendous couches for families and pets. Almost all fabric covers are machine washable. Some are even reversible! They also offer unique fabrics with patterns and colors you won’t find anywhere else.

Sactionals are amazingly customizable, too. You can choose arm styles, back styles, and down cushion fill. You can even add surround sound systems and phone chargers right inside the couch. There are also multiple ways to configure your setup so you can find fun ways to shake things up.

Plus, you can visit one of their many showrooms to test out the Sactional in person.

Shop Lovesac Now

And the winner is...

In this tight matchup between 7th Avenue and Lovesac, it's a draw! Each brand brings its unique strengths to the table, making it a tough call to declare a clear winner. Kind of a cop-out, I know... but I wouldn't want to declare a Couch Champion without there being an obvious victor. Both brands are fantastic and are worth seriously considering. Two of the best, for sure.

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Alex Back is the founder and CEO of Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the audience informed and engaged on a daily basis.
Alex Back CEO & Founder