Couch Comparisons

7th Avenue vs Apt2B: Who Has Better Couches?

In a world filled with sofa choices, which brand truly delivers on both quality and customer focus? Join us as we dissect the offerings of Apt2B and 7th Avenue to find out.
Alex Back | Couch.com CEO & Founder
7th Avenue vs Apt2B

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    Are you torn between the chic offerings of 7th Avenue and the customizable delights of Apt2B? It's time to dive into a showdown of sofa supremacy to uncover which brand truly reigns supreme in the world of couches.

    Side By Side

    Features
    7th Avenue
    Apt2B
    Made to Order Lead Times N/A 2-4 weeks
    Free Shipping Option
    White Glove Delivery Option $0-$100 $149
    Return Option
    Warranty Included
    Financing Option ShopPay / Klarna / Affirm Bread Pay
    Assembly Required Varies
    Large Fabric Selection
    Free Swatches Available
    Manufacturing Origin USA USA + Import
    Avg. 3-Seat Couch Price $$$ $$$

    When it comes to comparing 7th Avenue and Apt2B's couches, both brands offer top-notch durability and stylish designs. 7th Avenue stands out for its strong customer focus and commitment to sustainability. In terms of pricing, both brands fall into the premium to luxury range. Although Apt2B boasts a wide range of styles, 7th Avenue's emphasis on quality and sustainability might sway eco-conscious buyers toward their offerings.


    BRAND #1: 7th Avenue

    A black rectangular sign with a white border displaying the text "7th Avenue" in white serif font against a black background.

    Founded in 2022 by Billy Shaw and Josh Stinson, 7th Avenue is a relatively new player in the furniture industry, aiming to revolutionize the concept of "functional luxury." They focus solely on their modular sofa, prioritizing quality craftsmanship and sustainable practices. Their commitment to eco-consciousness is reflected in their use of OEKO-TEX certified fabrics and FSC-certified wood, as well as their emphasis on products designed to last a decade or more. Despite being a young company, 7th Avenue has quickly gained recognition for its innovative approach to furniture design and its dedication to sustainability.

    7th Avenue | Brand Summary

    As a furniture connoisseur, I’ve seen my fair share of sofas, and 7th Avenue has consistently caught my eye. Their sofas are not just pieces of furniture. They’re a statement. The quality of their products is evident in the craftsmanship. Each sofa is designed with attention to detail and built to last, reflecting the brand’s commitment to excellence. 7th Avenue’s customer-centric approach is another aspect that sets them apart. They understand that a sofa is more than just a seat - it’s an integral part of your home. The brand vibe is modern, chic, and inviting, much like their sofas. It’s clear that 7th Avenue isn’t just selling sofas. They’re selling a lifestyle.

    7th Avenue | PotatoMeter Rating:

    Online Shopping Experience Score 94%
    Durability and Quality Score 96%
    Shipping and Lead Time Score 94%
    Vibe Check Score 97%
    Customer Focus Score 95%
    Overall PotatoMeter Rating 95%
    Read Our 7th Avenue Brand Review

    7th Avenue | Pros & Cons

    Pros
    • High-quality, durable materials
    • Stylish and modern design
    • Lifetime warranty on frame
    • Free returns within 10 days
    • Free fabric swatches
    • Strong emphasis on sustainability
    Cons
    • Limited sofa options (only one modular design)
    • Warranty doesn't cover wear and tear on cushions and fabrics
    • Requires assembly (white-glove service available for a fee)
    • Limited customization options
    • Limited availability outside Southern California

    7th Avenue offers a unique approach to sofa shopping with their focus on a single, customizable modular design. Their commitment to sustainability and high-quality materials is evident in their product and manufacturing practices. While they offer a generous warranty and free returns within 10 days, the shipping costs and limited fabric options might be a drawback.

    The modular design, though innovative, also means the sofa requires assembly, although white-glove service is available. Some customers have reported issues with fabric pilling over time. If you value sustainable practices, modern aesthetics, and a sofa that can adapt to your changing needs, 7th Avenue is worth considering, despite the limited options and potential assembly challenges.

    Shop 7th Avenue Now

    BRAND #2: Apt2B

    A black and white logo consists of two sections: the left side reads "APT 2B" and the right side reads "Modern Furniture." The text is enclosed in a rectangular border.

    Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.

    Apt2B | Brand Summary

    Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.

    But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.

    Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).

    Apt2B | PotatoMeter Rating

    Online Shopping Experience Score 93%
    Durability and Quality Score 90%
    Shipping and Lead Time Score 96%
    Vibe Check Score 86%
    Customer Focus Score 88%
    Overall PotatoMeter Rating 91%
    Read Our Apt2B Brand Review

    Apt2B | Pros & Cons

    Pros
    • Most couches made in the USA
    • Exceptionally fast lead times
    • Huge fabric selection
    • Tons of couch styles and sizes
    • High quality materials for the price
    • Fabrics are all the same price
    Cons
    • Some couches imported from overseas
    • Essentially only offers a 1-year warranty
    • Returns can be costly
    • No brick-and-mortar locations

    Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.

    However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.

    Shop Apt2B Now

    And the winner is...

    With its commitment to sustainability and exceptional durability, 7th Avenue steals the show as the ultimate sofa champion. The brand's focus on quality craftsmanship and eco-friendly materials makes it a standout choice for buyers seeking a long-lasting investment in luxury seating.

    A smiling man with short brown hair and a beard stands on a beach during sunset. He is wearing a black short-sleeved shirt with small white dots. The ocean and sandy shore are in the background, creating a warm and relaxed atmosphere.
    Alex Back
    Couch.com CEO & Founder
    Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
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