Are you ready to settle the epic sofa showdown: Target vs. Joss & Main? Find out which brand crafts the perfect blend of trendy designs and budget-friendly prices!
Alex Back | Couch.com CEO & Founder
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Looking to add some chic flair to your living space without breaking the bank? Target and Joss & Main stand ready to compete for your couch adoration. Get ready to see how these brands stack up and find the perfect seat for your style and budget!
Side By Side
Features
Target
Joss & Main
Made to Order Lead Times
N/A
6-12 weeks
Free Shipping Option
White Glove Delivery Option
Return Option
Warranty Included
Financing Option
Affirm / Target RedCard
Multiple
Assembly Required
Large Fabric Selection
Varies
Free Swatches Available
Manufacturing Origin
USA + Import
Import
Avg. 3-Seat Couch Price
$-$$
$$-$$$$
In terms of style, durability, sustainability, and overall value, Target and Joss & Main present unique offerings. Target's sofas, while budget-friendly and trendy, may vary in quality between brands. In comparison, Joss & Main emphasizes fast shipping, trendy yet affordable options, and a wide variety of styles, making them a solid choice for style-conscious shoppers.
BRAND #1: Target
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
As part of the Wayfair family, Joss & Main leverages their logistical prowess to offer a wide variety of stylish furniture at accessible prices. Their focus on trendy designs and fast shipping caters to those who crave a fresh look without the wait (or the hefty price tag). With curated collections and frequent sales, Joss & Main makes it easy to discover that perfect piece to elevate your home. Their commitment to responsible wood sourcing and use of CertiPUR-US certified foam also reflects a growing awareness of sustainability.
Joss & Main | Brand Summary
Joss and Main furniture nails that combo of current styles and actually getting it into your home fast. Their collection can be seen as the ultimate style edit, offering a curated selection of home decor items that cater to a variety of tastes. Lots of their pieces offer that two-day shipping, which is amazing if you need a new sofa, like, yesterday. Their price points are pretty reasonable, too.
I wouldn’t call Joss and Main sofas the pinnacle of couch craftsmanship (they’re made by different manufacturers across the industry and vary in quality and price point with a focus on the more low cost promotional category), but that’s not what they’re going for. Joss and Main furniture is perfect for style-conscious folks who want a fresh look without spending a fortune or waiting forever. And they do that very well.
Fast shipping options available (some as fast as 2 days)
Clear shipping and lead time information
Free white glove delivery for many sofas
Variety of financing options
1-year limited warranty (standard)
Cons
Quality varies across manufacturers, not all high-end
Limited customization options beyond fabric and configuration
Return shipping costs not covered
Most sofas require assembly (though white glove service is available)
Warranty terms could be more generous and transparent
Joss & Main is a haven for the style-conscious shopper on a budget, offering a wide range of trendy sofas with surprisingly fast shipping. While they won't break the bank, don't expect the absolute highest quality craftsmanship – their focus is on delivering affordable style.
The free white-glove delivery for many sofas is a major perk, saving you the hassle of assembly. However, the return policy could be more generous, as you'll have to cover the return shipping costs.
Overall, Joss and Main is a solid choice if you're looking for a trendy sofa that won't leave you waiting (or bankrupt!). But if you're a stickler for top-notch quality and prefer more generous return policies, you might want to explore other options.
In the clash of couches, Joss & Main takes the crown due to its emphasis on fast shipping, trendy yet affordable options, and a wide variety of styles. Their commitment to delivering affordability and style with quality makes Joss & Main the go-to choice for those seeking a stylish update in their living space.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
