Ready to upgrade your relaxation station with a new sofa? Rove Concepts and Floyd are here to vie for your attention. But which brand offers the coziest spot for your next movie night?
Alex Back | Couch.com CEO & Founder
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Curious about which brand wins the title in the battle of the couches? Rove Concepts and Floyd showcase their sofa prowess, but only one can claim the crown. Let's unravel the mystery together!
Side By Side
Features
Rove Concepts
Floyd
Made to Order Lead Times
14-25 weeks
N/A
Free Shipping Option
White Glove Delivery Option
$300-$479
Return Option
Warranty Included
Financing Option
Klarna
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
China
USA + Import
Avg. 3-Seat Couch Price
$$-$$$
$$-$$$
Rove Concepts and Floyd bring distinct qualities to the sofa arena. Rove Concepts leads in style variety, durability, sustainability, and overall value, offering a sought-after premium experience. On the other hand, Floyd impresses with unique styles, good durability, and a stylish touch, although it lags slightly behind in sustainability factors. Making a final choice boils down to whether you prioritize style range and sustainability for an upscale investment, leaning towards Rove Concepts, or seek stylish options at a more accessible price range, favoring Floyd.
BRAND #1: Rove Concepts
Founded in 2011, Rove Concepts has quickly become a recognized name in contemporary furniture, thanks to their commitment to blending luxury with sustainability. Their sofas, crafted with meticulous attention to detail and high-quality materials, speak to their dedication to excellence. Rove Concepts' unique selling point lies in its ability to offer stylish, functional, and eco-conscious furniture that enhances the modern living experience.
Rove Concepts | Brand Summary
Rove Concepts has genuinely impressed me with their dedication to blending contemporary style with functional comfort. Their collection radiates a unique charm that captures the essence of modern living spaces, providing options that range from the understated to the statement-making. The attention to detail in their craftsmanship and the use of high-quality materials speak volumes about their commitment to excellence. Diving into the Rove Concepts experience, I've noticed an unwavering focus on customer satisfaction and a brand vibe that's both welcoming and inspiring. Whether it's the plush comfort of their sofas or the sleek, clean lines that define their aesthetic, Rove Concepts seems to strike an admirable balance.
High-quality, durable materials like top-grain leather and hardwood
5-year warranty on frame and 1-year warranty on soft parts
30-day return window with assisted returns in some areas
Free fabric swatches for confident decision-making
Strong commitment to sustainability with eco-friendly materials
Cons
Made-to-order and pre-order items have longer lead times
Return shipping costs & restocking fees apply for returns outside the fulfillment area
Limited performance fabric choices
Limited transparency regarding specific construction details
Financing options are limited to Klarna
Membership is required for 25% off discount
Rove Concepts is a brand that seamlessly blends contemporary style with functional comfort. Their sofas are more than just furniture; they are a testament to meticulous craftsmanship and a dedication to quality. With high-quality materials and a generous warranty, Rove Concepts sofas promise durability and lasting comfort. The brand also shines in its customer focus, offering free swatches and a smooth shipping experience.
Be prepared for some assembly and note that returns can be tricky and costly outside of their fulfillment area. Customization with Rove Concepts furniture is limited, although their wide fabric selection is a plus. While their sofas might not be the most budget-friendly, the investment promises to elevate your living space with a touch of modern elegance and sustainable consciousness.
Floyd is an online-only retailer that was founded in 2013 in Detroit, Michigan. The company's first product was called the Floyd Leg and was as simple as it sounds – a leg that could transform any flat object into a table. This simple design philosophy is evident across all their products, even their website.
Floyd | Brand Summary
Floyd has a very well-designed website that also reflects the design principles of their limited couch offerings. But once you peel back the glamorous veneer, you might be disappointed by the overall quality, customer focus, and lead times. There’s a lot to love with Floyd, but the fact that they only have 3 couch options means that you’d expect them to absolutely nail everything else. Unfortunately, they fall short, especially at their price range.
The first thing you’ll notice about Floyd is how special and stylish their sofas are. And that really is the company’s main draw. They also have one of the most unique and eye-catching fabric collections we’ve ever seen. Some fabrics are recycled cotton. Others have multi-colored cross-weaves. Some are made from Norwegian and New Zealand wool. Fancy! Their signature sofa (aptly named “The Sofa”) has an industrial, reclaimed look to it. Everything about Floyd’s design sensibility is simply cool.
Floyd does provide a 1 year warranty on their craftsmanship. Customers can also purchase an extended warranty through Mulberry that provides coverage for any type of accident or damage.
Although Floyd does not offer white glove delivery options, only The Sofa requires any assembly. And even then, it’s rather simple and straightforward. You won’t have a marital crisis trying to assemble it.
But there are certainly downsides to Floyd. They have unexpectedly long lead times for their limited offering. It can often take 6-10 weeks before a couch ships out. Shipping also costs 12% of your order total (max $299).
The material quality for the price is OK if you’re buying a smaller couch. But you can easily spend $3,000+ on a Floyd couch. At that price point we’d like to see higher quality cushion fill and sturdier frames.
Steering towards the winner's circle, Rove Concepts takes the crown for providing a luxurious and sustainable sofa experience that meets the needs of style-conscious buyers looking for top-tier quality. With a focus on durability and a wide array of styles, Rove Concepts stands out as the ideal choice for those seeking a blend of elegance and longevity in their furniture.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
