Wondering who wins in the couch battle between Edloe Finch and Target? Dive in to find out which brand takes the comfort crown!
Alex Back | Couch.com CEO & Founder
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Get ready to find your ideal spot for Netflix binges and relaxation as we delve into the showdown between Edloe Finch and Target. With both brands vying for the top spot, let's see who nails the perfect combo of style and comfort.
Side By Side
Features
Edloe Finch
Target
Made to Order Lead Times
4+ weeks
N/A
Free Shipping Option
White Glove Delivery Option
$199
Return Option
Warranty Included
Financing Option
Affirm
Affirm / Target RedCard
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
Import
USA + Import
Avg. 3-Seat Couch Price
$$
$-$$
In terms of style and durability, Edloe Finch shines with its mid-century modern aesthetic and durable construction, placing it in the mid-range to premium category. The brand's commitment to quality materials and customer satisfaction offers long-term value. Meanwhile, Target excels in providing trendy designs at affordable prices, appealing to budget-conscious shoppers, positioning it in the budget to mid-range category. Edloe Finch's focus on durability and style may make it a top choice for those seeking long-lasting quality and comfort in the mid-range to premium price range.
BRAND #1: Edloe Finch
Founded by former NFL linebacker Darryl Sharpton, Edloe Finch is a furniture brand that tackles style and comfort with the same determination as a goal-line stand. Their sofas, with their clean lines and mid-century modern flair, reflect a blend of athleticism and elegance. Sharing a connection with the popular Albany Park brand, Edloe Finch stands out with its commitment to quality materials and non-toxic practices. While they may not shout their sustainability efforts from the rooftops, their actions speak volumes. Edloe Finch is a brand for those who appreciate a modern aesthetic, value comfort and durability, and want a sofa that's as unique as their personal style.
Edloe Finch | Brand Summary
Edloe Finch gets a solid thumbs up from me! Their mid-century modern pieces have that cool, understated vibe, but more importantly, the quality feels truly built to last. Sure, the prices aren't bargain bin level, but when you compare the construction to other brands, you're actually getting a great deal. Plus, Edloe Finch customer service seems top-notch, and the vibe of the company feels refreshingly down-to-earth.
Overall, I see Edloe Finch as a real contender in the online furniture space. If you're into classic design with modern finishes and a focus on quality, they're definitely worth checking out. Edloe Finch furniture won't transform your life, but it'll definitely make your living room way cooler, and more comfy to boot.
Mid-century modern aesthetic with a contemporary twist
Durable construction with kiln-dried hardwood frames
Various cushion options for personalized comfort
Free shipping
30-day return policy
Customer-friendly service with clear communication
Commitment to using non-toxic materials
Cons
Limited fabric information (e.g., rub counts)
Return shipping fees (10% of item price, capped at $200)
Limited transparency about manufacturing origins
Could offer more sustainability certifications
No specific stain-resistant treatments on fabrics
Edloe Finch brings a breath of fresh air to the furniture scene with their mid-century modern designs and commitment to quality. Their sofas boast durable construction and comfortable cushions, promising years of stylish lounging. However, a little more transparency about fabric specs and manufacturing origins would be a welcome addition.
While their free shipping and generous return policy are definite pluses, be prepared to shell out extra for in-home delivery and setup. Plus, if your furry friend has an accident on the couch, you might be wishing for a stain-resistant fabric option.
But hey, no sofa is perfect! Edloe Finch's focus on quality materials, eco-conscious practices, and customer satisfaction make them a strong contender in the furniture market. If you're vibing with their aesthetic and prioritize comfort and durability, Edloe Finch might just be your new best friend.
Target, a retail giant with a legacy dating back over a century, has long been a go-to destination for trendy and affordable products. Their mission to "help all families discover the joy of everyday life" is reflected in their bright and cheerful stores, their wide range of products, and even their collaborations with beloved designers and brands. With a focus on value and accessibility, Target's sofa collection offers a little something for everyone, from budget-conscious shoppers to those seeking stylish statement pieces.
Target | Brand Summary
Let’s cut to the chase: At the price point they “target,” Target’s sofas aren’t going to win any awards for luxury or craftsmanship. But hey, that’s not really their goal. They’re all about offering trendy designs at prices that won’t make your wallet cry. And for that, they deserve some credit. Do wallets cry? I dunno but you get the point…
Target works with MANY 3rd party sellers or couches so it’s difficult to rate an entire marketplace in a singular sense. Target’s in-house brands, like Threshold and Project 62, are surprisingly stylish and offer decent quality for the price. While they might not be heirloom pieces, they’ll definitely hold up to everyday use and look good doing it. So, on the Couch.com Potatometer, I’m giving Target a solid B+. They might not be the most luxurious or durable sofas out there, but they’re a great option for budget-minded shoppers who want to add some style and comfort to their homes. The Target app further enhances the shopping experience with features like loyalty programs, same-day delivery, and personalized shopping lists, making it easier to shop both in-store and on-the-go.
Varying quality between in-house and partner brands
Standard warranty only covers 1 year
No assembly service offered
Limited customization options
Some fabrics may not be suitable for heavy use
Target is your one-stop shop for trendy sofas that won't break the bank. With an ever-changing selection of styles and colors, they cater to a wide range of tastes and budgets.
Plus, their convenient shipping options, including same-day delivery in some areas, and a 90-day return window make shopping a breeze.
While their in-house brands, like Threshold and Project 62, offer decent quality for the price, the quality can vary between different brands and models. Be prepared to do your research and carefully consider the fabric and construction details before making your final decision.
Overall, Target's sofas are a solid choice for those seeking affordable style and convenience. While they may not be heirloom-quality pieces, they can definitely add a touch of personality and comfort to your home without emptying your wallet.
Stepping into the winner's circle, Edloe Finch claims victory with its exceptional focus on durability, quality materials, and customer satisfaction. Positioned in the mid-range to premium range, Edloe Finch excels in providing long-lasting comfort and style, making it the prime choice for those valuing quality in their furniture.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
