Curious to uncover if Apt2B or Maiden Home crafts the comfiest couch?
Alex Back | Couch.com CEO & Founder
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Step into the ring of furniture finesse as we pit Apt2B against Maiden Home in a battle of comfort and style. Get your front-row seat to witness which brand steals the show with their luxurious offerings and impeccable design.
Side By Side
Features
Apt2B
Maiden Home
Made to Order Lead Times
2-4 weeks
4-8 weeks
Free Shipping Option
White Glove Delivery Option
$149
$145-$245
Return Option
Warranty Included
Financing Option
Bread Pay
Affirm
Assembly Required
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA
Avg. 3-Seat Couch Price
$$$
$$$$
When deciding between Apt2B and Maiden Home, customization options and value are key factors to consider. Apt2B stands out for its quick lead times and diverse range of styles at a budget to mid-range price point. Meanwhile, Maiden Home excels in quality craftsmanship, sustainability, and robust customer service, making it ideal for those seeking premium to luxury options with longer lead times and impeccable customer support.
BRAND #1: Apt2B
Apt2B was founded in 2010 with the goal of providing customizable, USA made apartment size sofas at an affordable price. They've since expanded their offering to include sectionals, sofa beds, and more. Apt2B was recently acquired by The RoomPlace.
Apt2B | Brand Summary
Apt2B is a really fantastic option if you’re looking for a couch, sleeper sofa, or sectional that’s made in the USA, customizable, is made from quality materials, and ships quick. The delivery process is smooth and stress-free, highlighting the convenience from order placement to receiving the product.
But Apt2B furniture also offers “exclusive import” products that are manufactured overseas and don’t match the rest of their quality. This leads to a bit of an identity crisis on the website and weakens their overall rating. For the sake of this review I will mostly be focusing on their collection of Made in the USA couches, which is also what you should do when shopping at Apt2B.
Couch Potato Note: Like Joybird, I’d recommend that you only order Apt2B couches when they’re on sale (and they’re almost always on sale).
Apt2B has a bit of a split personality when it comes to their couch offerings. They have high-quality, made-in-the-USA sofas, but they also sell cheaper, lower-quality, imported couches. It can be hard to tell which is which when shopping on their website. Their imported couches do not have a warranty, and their USA-made couches essentially have a 1-year warranty despite language promoting a lifetime warranty. A lack of brick-and-mortar locations makes it difficult to judge Apt2B’s quality and comfort in person.
However, they have an excellent range of USA-made couch sizes and styles available in dozens of fabrics. They sell large 2-piece sectional sofas, sectional sleeper sofas, apartment-size sofas, and big modular couches. If you want mid-century modern couches or modern couches you’ll have plenty to choose from at Apt2B furniture. Apt2B also has some of the fastest lead times for custom-built, USA-made sofas we’ve ever seen. The icing on the cake? Apt2B uses high-quality materials, especially at their competitive, mid-tier price point. Plus, every upholstery fabric option is the same price, so you can customize to your heart’s content.
Maiden Home was founded in 2017 by Nidhi Kapur when she became disillusioned by disposable furniture. She made it her goal to create heritage quality furniture with stunning style. And she succeeded. Maiden Home opened a New York City showroom in 2023 (and it's as gorgeous as the furniture).
Maiden Home | Brand Summary
Maiden Home is a luxury couch brand and they know it. Their drop-dead-gorgeous website provides an unparalleled browsing experience. They use high quality materials and they construct all their couches in the USA. Maiden Home gets nearly everything right. If their pricing were more transparent they’d have a place on the PotatoMeter Mt. Rushmore.
However, after a thorough perusal and ingesting a lot of other Maiden Home reviews, this is not a brand designed with kids and pets in mind, so if you’re looking for a family couch for a high-traffic, multi-purpose room then we’d suggest you search elsewhere. But if luxury is what you’re after, look no further.
Extremely high quality materials and craftsmanship
Female founded & independently owned
Lifetime warranty on sofa frames and spring suspensions
30-day return policy (10% fee)
Cons
Limited sofa style options
Fabric selection can significantly raise sofa price
Fabrics and styles not ideal for children or pets
Warranty does not mention fabric or seams or stitches
Only one showroom (located in New York City)
Maiden Home does have a few cons. Their base prices are already very expensive, but choosing a higher end fabric can sometimes DOUBLE the price. That $3,000 sofa might end up being $6,000 just by choosing a different fabric option (and they don’t list fabric prices when you’re choosing). This fact – in addition to a limited sofa offering with styles that aren’t suited to families with kids and pets – likely closes Maiden Home off as an option for many customers. But for those who can afford it, Maiden Home is to die for.
As far as pros, Maiden Home furniture has them in spades. First of all, Maiden Home builds all of their couches in North Carolina (the furniture capital of the US). The frames are made from sustainably sourced, kiln-dried hardwood, and the joinery methods are top-notch. They also use 8-way hand-tied spring systems in many of their couches, which is the cream of the crop. They back these frames with a lifetime warranty and even a 30-day return policy (with a 10% fee) if you don’t love your purchase. Being a female-founded, independently-owned company is a nice bonus.
With a focus on diverse customization, quick lead times, and a range of styles, Apt2B appeals to buyers looking for value and variety. However, for those prioritizing premium quality, sustainability, and exceptional customer support, Maiden Home's timeless elegance and lasting durability make it the ultimate winner in this sofa showdown.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
