Ready to find out if AllModern or Wayfair has the couch that perfectly matches your style and budget?
Alex Back | Couch.com CEO & Founder
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Looking to spruce up your living space but can't decide between AllModern and Wayfair for your new couch? Let's break down the couch showdown to help you make the right choice.
Side By Side
Features
AllModern
Wayfair
Made to Order Lead Times
3-5 weeks
6-8 weeks
Free Shipping Option
White Glove Delivery Option
$149.99
$0-$103.99
Return Option
Warranty Included
Financing Option
Affirm / Bread Pay / AllModern Credit Card
Multiple
Assembly Required
Varies
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$$
$-$$$
If you want a trendy and budget-friendly couch option with various financing choices, AllModern could be your go-to. However, if you prefer a wider fabric selection, diverse delivery options, and the convenience of online shopping, Wayfair might suit your needs better. Wayfair's focus on sustainability and user-friendly platform could sway eco-conscious buyers, while AllModern's quick shipping and white-glove delivery might appeal to those seeking convenience. Ultimately, your choice between AllModern and Wayfair will come down to whether lead times, warranty options, or fabric variety matter most to you.
BRAND #1: AllModern
Founded in 2006, AllModern revolutionized the online furniture market with its wide selection of modern designs. Now owned by Wayfair, AllModern continues to offer affordable furniture options, including both imported and USA-made couches. Their focus on convenience and affordability appeals to a broad range of customers. While they may lack a cohesive brand identity and could improve transparency regarding materials and construction, AllModern remains a popular destination for those seeking trendy furniture at accessible prices.
AllModern | Brand Summary
AllModern seems to have two clashing identities. On the surface, AllModern appears to be a place to shop for affordable furniture, offering inexpensive but trendy couches that are relatively well-priced (All Modern Furniture is owned by Wayfair, after all). But beneath that is a company that custom builds couches in the USA. These are surprisingly high quality considering the low price tag.
Yet you might never know the second option exists due to the way AllModern furniture hides it on their site. If I were only rating their made in the USA couches, they’d probably be closer to a 92%. But when you factor in the abundance of imported, lower-quality couches that are actually on display, an 85% feels more appropriate.
Potentially inconsistent quality for 3rd party couches
30-day return window with potential fees
Lack of transparency regarding materials and construction for some couches
No free shipping on all couches
Limited fabric swatch options for some couches
AllModern is a haven for budget-minded shoppers seeking a trendy new sofa. Their vast selection spans a wide range of styles and colors, ensuring you'll find something that speaks to your unique taste. With in-stock couches shipping out in as little as two days and free white-glove delivery on many models, your new centerpiece could be gracing your living room in no time. Those opting for one of their USA-made couches can rest easy knowing they come with a 3-year warranty and are constructed with durable mortise and tenon joints.
However, navigating AllModern's offerings requires a discerning eye. While their USA-made sofas generally boast good quality, their third-party couches can be a mixed bag. Some lack detailed information about materials and construction, making it difficult to assess their long-term durability. Additionally, the 30-day return window might feel a bit short, especially with the potential for restocking fees and the responsibility of return shipping falling on the customer.
Despite these caveats, All Modern Furniture remains an appealing option for those who prioritize style and affordability. With a little research and careful consideration of the specific sofa model, you can find a stylish and functional piece that fits your budget and lifestyle. Just be aware that their offerings might not satisfy those seeking the highest-quality materials or a hassle-free return experience.
Wayfair, launched in 2002 as a collection of niche e-commerce sites, has evolved into the largest online retailer of home goods in the US. Their massive selection, competitive prices, and focus on convenience have made them a go-to destination for furniture shoppers. With a mission to make home design accessible to everyone, Wayfair offers various styles and price points through their house brands like AllModern, Birch Lane, Joss & Main, and Perigold. While their quality can vary due to their numerous suppliers, Wayfair's commitment to sustainability and their user-friendly platform make them a popular choice for those seeking to transform their living spaces.
Wayfair | Brand Summary
Wayfair is the mega-mart of the furniture world, offering a vast array of products. If you want insane choice and the thrill of finding a bargain, they’ve got you covered. Their sofa selection ranges from super budget-friendly to surprisingly decent quality at higher prices. Wayfair is a marketplace that features many different manufacturers and brands. Don’t expect the curated experience of a fancy showroom, but if you’re willing to do your homework (hello, reviews!), there are diamonds in the rough.
Potential inconsistent quality due to numerous suppliers
Potential for long lead times on certain items
No free shipping on all items
Limited customization options for many sofas
Some materials may not be the most durable
Wayfair is a sprawling landscape of endless choices, where you can score a budget-friendly sofa for your first apartment or splurge on a luxurious leather sectional fit for a palace. With their army of suppliers and brands, they've got something for everyone. And hey, who doesn't love free shipping and the option to have someone else do the heavy lifting (ahem, white-glove delivery)?
With great variety comes great responsibility. Wayfair's sheer size means you'll encounter a mixed bag of quality. Don't expect hand-carved masterpieces at rock-bottom prices. It's a treasure hunt, my friend. Read those reviews like you're deciphering a treasure map, and scrutinize those product descriptions like you're a sheriff on the hunt for outlaws. Remember, some sofas come with a lifetime warranty, while others offer a mere one-year guarantee. And if your heart changes after delivery? Well, you might be stuck with those return shipping costs.
So, if you're ready for an adventure, Wayfair is your playground. With a little savvy shopping, you can unearth hidden gems that won't drain your bank account. Just keep your expectations in check, do your due diligence, and you might just ride off into the sunset with the perfect sofa.
In the showdown between AllModern and Wayfair, the crown goes to Wayfair for its extensive fabric selection, diverse delivery options, and customer-friendly online shopping experience. Even though AllModern excels with its quick lead times and affordability, Wayfair's overall package of variety, convenience, and sustainability gives it the winning edge in the couch game.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.