Modloft vs Lulu and Georgia: Who Has Better Couches?
Discovering the ideal pick: Modloft or Lulu and Georgia, for your couch needs?
Alex Back | Couch.com CEO & Founder
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Looking to spice up your home with a new couch? Modloft and Lulu and Georgia are known for their trendy designs and quality furniture pieces. Join us as we dissect these brands to determine which one deserves a spot in your living room.
Side By Side
Features
Modloft
Lulu and Georgia
Made to Order Lead Times
N/A
6-10 weeks
Free Shipping Option
White Glove Delivery Option
$99+
$369
Return Option
Warranty Included
Financing Option
Affirm
Affirm
Assembly Required
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
USA + Import
Avg. 3-Seat Couch Price
$$$-$$$$
$$$-$$$$
In a head-to-head comparison between Modloft and Lulu and Georgia, notable differences emerge. Modloft boasts modern designs, offers financing through Affirm, and provides a range of fabric swatches for selection. On the other hand, Lulu and Georgia stands out with its designer sofa styles, quicker in-stock shipping, and some domestically made couches. When it comes to lead times, Modloft's undisclosed lead times contrast with Lulu and Georgia's 6-10 week timeframe. Moreover, the free shipping option with Modloft differs from Lulu and Georgia's $369 delivery charge, emphasizing varied customer service approaches.
BRAND #1: Modloft
Founded in 2005, Modloft has carved a niche for itself in the modern furniture market with its sleek and sophisticated designs. They pride themselves on offering "great design at reasonable prices," bridging the gap between low-cost and high-end options. Their unique approach to manufacturing, often sourcing materials and producing furniture in the same country, adds an interesting dimension to their brand story. While their commitment to accessibility is commendable, their overall brand presentation could benefit from greater transparency and a more customer-centric approach.
Modloft | Brand Summary
Modloft has a bit more style than substance. Their website will make you desperately want their couches, but digging a little deeper into their lead times, quality, and customer service might make you think again. The couches they do have are technically good, but the rest of the experience makes it difficult to recommend them over other options.
Use of high-quality full-grain leather on some models
White glove delivery included with every order
Financing options available through Affirm
Free fabric swatches offered
ADA compliant website
Cons
Inaccurately advertised lead times (customer complaints)
Expensive for the level of quality and customer service
Limited transparency regarding materials and construction details
Potentially expensive return shipping and restocking fees
Limited delivery area (not nationwide)
Modloft, with its undeniably chic and modern aesthetic, offers sofas that will undoubtedly elevate the style of your living space. Their use of high-quality full-grain leather on select models is a noteworthy feature, and the included white-glove delivery service adds a touch of luxury to the buying experience. However, the allure fades a bit when you consider their less-than-transparent practices regarding lead times and materials, as well as their limited delivery range and potentially expensive return process.
While their designs are undeniably eye-catching, the quality and customer service might not live up to the premium price tag. If you prioritize style above all else and are willing to gamble on the accuracy of lead times, Modloft could be a good fit. However, if you're seeking a more transparent and customer-centric experience with comparable quality at a potentially lower price, you might want to explore other options.
Lulu and Georgia is an online-only retailer that launched in 2012. The founder, Sara Sugarman Brenner, named the company after her grandfather, Lou, and her father, George.
Lulu and Georgia | Brand Summary
Lulu and Georgia has a wonderful presentation for its couch products, you can tell by reading Lulu and Georgia reviews. Lulu and Georgia often have sales, particularly around holiday weekends and special occasions, which can include significant discounts. Everything about their website makes me want to shop with them. But when the average price point for a standard 3-seater exceeds $3,000 I’m forced to be more critical about the quality, customer focus, and the overall brand presentation. In this case, Lulu and Georgia furniture falls short in some of the most important aspects.
Lulu and Georgia furniture partners with designers to offer exclusive sofa styles, which are absolutely gorgeous. However, they also supply couches from third-party manufacturers. This results in some couches being made in the USA while others are imported from overseas. However, the quality of construction is good regardless of their origins. On top of that, we love the fact that they’re a female-founded company. Lulu and Georgia also puts an emphasis on sustainability, especially as part of their future plans. It's always a plus!
We do wish that Lulu and Georgia’s customer focus were stronger. You can’t return their made-to-order couches, but they do have a 60-day return window for their In-Stock or Ready-to-Ship couches (if you can stomach the 25% fee). But their lack of couch warranties is a real killer. On top of that, their limited fabric options and limited customizations are also disappointing. These shortcomings could be overlooked, but Lulu and Georgia’s prices are also quite high compared to competitors. When standard, 3-seater sofas are $3,000 to $4,000 you’d hope for more peace of mind with your purchase.
In the showdown between Modloft and Lulu and Georgia, the scales tip in favor of Modloft. With a broader range of financing options, chic fabric choices, and a focus on modern designs, Modloft takes the crown for the better couch provider. While Lulu and Georgia impresses with designer styles and quicker shipping, Modloft's overall package edges them out as the top choice.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
