Are Floyd's couches really worth the hype compared to Hem's offerings?
Alex Back | Couch.com CEO & Founder
Curious about who has better couches between Floyd and Hem? Let's dive into the details to find out!
Side By Side
Features
Floyd
Hem
Made to Order Lead Times
N/A
1-7 Weeks
Free Shipping Option
White Glove Delivery Option
$299
Return Option
Warranty Included
Financing Option
Affirm
Affirm
Assembly Required
Varies
Varies
Large Fabric Selection
Free Swatches Available
Manufacturing Origin
USA + Import
Europe
Avg. 3-Seat Couch Price
$$-$$$
$$$$
When comparing Floyd and Hem's couch offerings, it's evident that both brands excel in stylish, modern designs with unique features. While Floyd offers a mix of USA and imported manufacturing, Hem stands out with its European manufacturing origins. In terms of pricing, Hem's 3-seat couches are priced higher on average than Floyd's. Moreover, Hem differentiates itself by offering free fabric swatches, while Floyd focuses on providing a unique fabric collection. While both brands offer financing options, Hem shines with its strong emphasis on sustainability in materials and production practices. Overall, the decision between Floyd and Hem depends on individual preferences for design, manufacturing origin, pricing, and sustainability practices.
BRAND #1: Floyd
Floyd is an online-only retailer that was founded in 2013 in Detroit, Michigan. The company's first product was called the Floyd Leg and was as simple as it sounds – a leg that could transform any flat object into a table. This simple design philosophy is evident across all their products, even their website.
Floyd | Brand Summary
Floyd has a very well-designed website that also reflects the design principles of their limited couch offerings. But once you peel back the glamorous veneer, you might be disappointed by the overall quality, customer focus, and lead times. There’s a lot to love with Floyd, but the fact that they only have 3 couch options means that you’d expect them to absolutely nail everything else. Unfortunately, they fall short, especially at their price range.
The first thing you’ll notice about Floyd is how special and stylish their sofas are. And that really is the company’s main draw. They also have one of the most unique and eye-catching fabric collections we’ve ever seen. Some fabrics are recycled cotton. Others have multi-colored cross-weaves. Some are made from Norwegian and New Zealand wool. Fancy! Their signature sofa (aptly named “The Sofa”) has an industrial, reclaimed look to it. Everything about Floyd’s design sensibility is simply cool.
Floyd does provide a 1 year warranty on their craftsmanship. Customers can also purchase an extended warranty through Mulberry that provides coverage for any type of accident or damage.
Although Floyd does not offer white glove delivery options, only The Sofa requires any assembly. And even then, it’s rather simple and straightforward. You won’t have a marital crisis trying to assemble it.
But there are certainly downsides to Floyd. They have unexpectedly long lead times for their limited offering. It can often take 6-10 weeks before a couch ships out. Shipping also costs 12% of your order total (max $299).
The material quality for the price is OK if you’re buying a smaller couch. But you can easily spend $3,000+ on a Floyd couch. At that price point we’d like to see higher quality cushion fill and sturdier frames.
Hem is a design-forward furniture company that partners with renowned designers to create modern pieces with a Scandinavian aesthetic. Their commitment to quality is evident in their use of premium materials and focus on durable construction. Founded by Petrus Palmer, Hem aims to be a driving force in the design community, offering stylish and functional furniture that stands the test of time. Their emphasis on sustainability is also noteworthy, with a focus on responsible materials and minimizing waste in production and packaging.
Hem | Brand Summary
Hem nails the balance between playful design and grown-up craftsmanship. Their sofas won't fall apart after a month, and the fabrics feel surprisingly luxurious for the price point. While I have a few nitpicks (which we'll get into shortly!), I was pleasantly surprised by how well the brand walks the line between trendy and timeless. If you're looking for furniture with personality but don't want to compromise on quality, Hem is absolutely worth checking out.
Transparent shipping information and multiple shipping methods
Financing options available through Affirm
Free fabric swatches
Strong emphasis on sustainability
Cons
Limited return window
Expensive return shipping and repackaging fees
No free shipping
Limited customization options
Limited information on cushion construction and support systems
Hem offers stylish, Scandinavian-inspired sofas that boast quality craftsmanship and durable materials. Their dedication to transparency is evident in their clear shipping information and detailed care instructions. However, the limited return window and hefty return fees could be a dealbreaker for some, and the lack of free shipping adds to the overall cost. While their customizable options are decent, they might not satisfy those seeking extensive personalization.
Overall, Hem is a strong contender for design-conscious buyers willing to invest in quality, but potential customers should weigh the costs and limitations before committing.
In the battle of Floyd vs. Hem couches, Hem emerges as the clear winner. With its stylish designs, quality craftsmanship, transparent shipping information, and strong emphasis on sustainability, Hem offers a comprehensive package that sets it apart from Floyd.
Alex Back
Couch.com CEO & Founder
Alex Back is the founder and CEO of Couch.com. Previously, he was the co-founder and COO of the popular furniture brand, Apt2B, which was acquired by a large US retail furniture chain in 2018. He worked to integrate Apt2B, one of the very first online furniture retailers on the Shopify platform, into the operations of the 100 year old larger business entity and was deeply immersed in the business operations of both online and brick and mortar retail for 4 years before leaving in 2023 to start Couch.com. Working in various parts of the furniture industry since 2004, he has 20 years experience in retail sales, e-commerce, marketing, operations, logistics and wholesale manufacturing and distribution. He has worked extensively with partners such as Costco, Bed Bath and Beyond and Amazon and his work has been highlighted in many publications such as Forbes, CNN and HGTV, among others. Alex is delighted to bring his experience and authority on couches and the furniture industry to this platform, along with many of his industry colleagues who are helping him keep the Couch.com audience informed and engaged on a daily basis.
